Texas Higher Education Coordinating Board Creating a CollegeGoing Culture

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Texas Higher Education Coordinating Board
Creating a College-Going Culture

• COMETS
• Fourteenth Annual Conference
• April 7, 2006

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Coordinating Board Staff

• Division of Outreach Success
• Chris Alvarado, Senior Program Director for
  Outreach
• Ron Brown, Program Director for Outreach
• Dewy Brooks, Program Director for Outreach
• Tracie Barrs, Program Director for Outreach
• Jose Rios, Program Specialist for Outreach
• Natalie Coffey, Senior Program Director for
  Success
• Cynthia Ferrell, Program Director for Success
• Noe Ortega, P-16 Field Specialist South Texas
  Region

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Pre-Campaign

• Late 1990s
• Dr. Steve Murdocks report
• Texas Higher Education Coordinating Board decides
  to develop new higher ed plan to increase college
  participation rates to 5.7 by 2015
• October 2000
• THECB adopts the Closing the Gaps by 2015 plan.
• Participation
• Success
• Research
• Excellence

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Closing the Gaps Goals

• Participation Close the gaps in participation
  rates across Texas to add 500,000 more students
• Success Increase by 50 the number of degrees,
  certificates and other identifiable student
  successes from high quality programs
• Excellence Substantially increase the number of
  nationally recognized programs or services at
  colleges and universities
• Research Increase the level of federal science
  and engineering research funding to Texas
  Institutions by 50 to 1.3 billion

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Four Major Trends

• Size of the minority population
• Aging of the population
• Change in the rate of our population growth
• Change in the role of the migration and
  immigration in the growth

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• The Coordinating Board adopted some revised
  Closing the Gaps goals at its
• October 2005 meeting

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Close the Gaps in Participation

• Original Goal By 2015, close the gaps in
  enrollment rates across Texas to add 500,000 more
  students.
• Revised Goal By 2015, close the gaps in
  participation rates to add 630,000 more students.

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Record enrollment increases tapering off
630,000
207,498
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Hispanic enrollment South Texas
down other regions up slightly
Metroplex (3,936)
3.4
Upper East (393)
10.2
1.2
13.5
2.1
4.7
7.0
7.7
6.0
-.2
Gulf Coast (2,985)
South Texas (-255)
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2005 Hispanic target remains a challenge
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85 of Projected Enrollment Increase Will Be in
3 Regions
High
Metroplex
Plains
Northwest
Upper
Texas
East
Texas
West
Upper
Central
Southeast
Texas
Rio
Texas
Texas
Grande
Gulf
Coast
South
Texas
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MISSION

• To create and sustain a college-going culture in
  Texas that prepares all students for the academic
  rigor and discipline needed to enter and
  successfully participate in college.

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THE ROADMAP TO A COLLEGE-GOING CULTURE
Marketing and Evaluation
Students Families
State Support
Community Involvement
Educational Partnerships
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STRATEGY 1EDUCATIONAL PARTNERSHIPS
Create or strengthen existing partnerships
between local school districts and institutions
of higher education.
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STRATEGY 2COMMUNITY INVOLVEMENT

• Create, develop, and sustain a strong commitment
  to a college-going culture within local
  communities.

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STRATEGY 3STATEWIDE INITIATIVES

• Build strong relationships among state agencies
  and statewide organizations in order to create
  support for the mission.

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STRATEGY 4MARKETING AND EVALUATION

• Market and evaluate outreach activities and
  initiatives with respect to Educational
  Partnerships, Community Involvement, and
  Statewide Initiatives.

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Issues that affect College Going Rates

• Academic Preparedness
• Social Factors
• Support Systems aimed at encouraging students to
  obtain a postsecondary education

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Building Partnerships

• Ensuring that individuals successfully pursue and
  obtaining a postsecondary education requires that
  we build effective working relationships with
  organizations that are concerned with higher
  education
• Local
• State
• National

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Affordability

• Working to make college more affordable
• Military Service Scholarships
• Veterans Educational Benefits
• State and Federal Aid

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What is Changing?

• Mission expands to promoting a college-going
  culture throughout state.
• Emphasis will be on the targeted regions of the
  state.
• MetroplexD/FW
• Gulf CoastHouston
• South TexasHarlingen, San Antonio, Laredo,
  Corpus Christi

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Critical Elements for Success

• Support
• Access
• Success

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Campaign Message

• College is possible and affordable for all
  Texans!
• www.CollegeforTexans.com
• Texas Financial Aid Information Center
• 1-888-311-8881

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At the end of the day, if our patience begins to
wear out
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This is for a great cause ............... This is
for a great cause...................... This
is for a great cause ............. This is for a
great cause .......................
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For Additional Information

• Chris Alvarado (South Texas) chris.alvarado_at_thecb
  .state.tx.us
• Ron Brown (Gulf Coast) ronald.brown_at_thecb.state.t
  x.us
• Tracie Barrs (Rest of Texas) tracie.barrs_at_thecb.
  state.tx.us
• Dewy Brooks (Metroplex)
• dewy.brooks_at_thecb.state.tx.us
• Noe Ortega (South Texas Field Specialist)
• noe.ortega_at_tamucc.edu