Which of the following is not an advertising objective

1

• Which of the following is not an advertising
  objective?
• to persuade
• to inform
• to remind
• All of the above are advertising objectives.

2

• Which of the following is not an advertising
  objective?
• to persuade
• to inform
• to remind
• All of the above are advertising objectives.

3

• Which type of advertising is heavily used when
  introducing a new product category?
• persuasive advertising
• informative advertising
• reminder advertising
• none of the above

4

• Which type of advertising is heavily used when
  introducing a new product category?
• persuasive advertising
• informative advertising
• reminder advertising
• none of the above

5

• According to the text, a brands advertising
  budget often depends on _____.
• how persuasive the brand manager is
• the brands stage in the PLC
• how much revenue the brand produced in the past
• the companys sales revenue for the past quarter

6

• According to the text, a brands advertising
  budget often depends on _____.
• how persuasive the brand manager is
• the brands stage in the PLC
• how much revenue the brand produced in the past
• the companys sales revenue for the past quarter

7

• Creating advertising messages and selecting
  advertising media are two major elements of
  _____.
• advertising planning
• advertising design
• advertising strategy
• advertising objectives

8

• Creating advertising messages and selecting
  advertising media are two major elements of
  _____.
• advertising planning
• advertising design
• advertising strategy
• advertising objectives

9

• The general message to be communicated to
  consumers is called the _____.
• storyline
• ad appeal
• message strategy
• slogan

10

• The general message to be communicated to
  consumers is called the _____.
• storyline
• ad appeal
• message strategy
• slogan

11

• Advertising appeals need to be which of the
  following?
• meaningful
• believable
• distinctive
• all of the above

12

• Advertising appeals need to be which of the
  following?
• meaningful
• believable
• distinctive
• all of the above

13

• This type of ad execution style shows one or more
  typical people using the product in a normal
  setting.
• slice of life
• word of mouth
• lifestyle
• testimonial

14

• This type of ad execution style shows one or more
  typical people using the product in a normal
  setting.
• slice of life
• word of mouth
• lifestyle
• testimonial

15

• This type of ad execution style creates a
  character that represents the product.
• personality symbol
• characterization
• fantasy
• image

16

• This type of ad execution style creates a
  character that represents the product.
• personality symbol
• characterization
• fantasy
• image

17

• ____ is a measure of the percentage of people in
  the target market who are exposed to the ad
  campaign during a given time period.
• Frequency
• Scope
• Reach
• Impact

18

• ____ is a measure of the percentage of people in
  the target market who are exposed to the ad
  campaign during a given time period.
• Frequency
• Scope
• Reach
• Impact

19

• Media buyers look at _____ when making their
  media choices.
• the media habits of their target market
• the cost of the media
• the nature of the product
• all of the above

20

• Media buyers look at _____ when making their
  media choices.
• the media habits of their target market
• the cost of the media
• the nature of the product
• all of the above

21

• Specific media within each general media type are
  called _____.
• media vehicles
• media forms
• media channels
• none of the above

22

• Specific media within each general media type are
  called _____.
• media vehicles
• media forms
• media channels
• none of the above

23

• What is the main drawback of standardized
  international ad campaigns?
• They produce higher advertising costs.
• They allow for greater global coordination.
• They ignore the differences in cultures among
  countries.
• They present a consistent message globally.

24

• What is the main drawback of standardized
  international ad campaigns?
• They produce higher advertising costs.
• They allow for greater global coordination.
• They ignore the differences in cultures among
  countries.
• They present a consistent message globally.

25

• Sales promotions are mainly targeted to final
  buyers.
• True
• False

26

• Sales promotions are mainly targeted to final
  buyers.
• True
• False (Sales promotions may also be targeted to
  channel members, business customers, or members
  of the sales staff.)

27

• In an average consumer packaged-goods company,
  sales promotion counts for _____ of all marketing
  expenditures.
• 25
• 50
• 66
• over 75

28

• In an average consumer packaged-goods company,
  sales promotion counts for _____ of all marketing
  expenditures.
• 25
• 50
• 66
• over 75

29

• Promotion clutter is one of the biggest
  challenges to sales promotion managers today.
• True
• False

30

• Promotion clutter is one of the biggest
  challenges to sales promotion managers today.
• True
• False

31

• Of the various forms of consumer sales
  promotions, _____ are the most effective and most
  expensive.
• coupons
• rebates
• samples
• contests

32

• Of the various forms of consumer sales
  promotions, _____ are the most effective and most
  expensive.
• coupons
• rebates
• samples
• contests

33

• Manufacturers direct more sales promotions toward
  retailers and wholesalers than to consumers.
• True
• False

34

• Manufacturers direct more sales promotions toward
  retailers and wholesalers than to consumers.
• True
• False

35

• Press releases, public affairs, and lobbying are
  all forms of _____.
• advertising
• public relations
• direct marketing
• sales promotion

36

• Press releases, public affairs, and lobbying are
  all forms of _____.
• advertising
• public relations
• direct marketing
• sales promotion

37

• Which of the following is true of public
  relations?
• One of the benefits of public relations is that
  there are no costs involved.
• Public relations only helps promote companies,
  not brands.
• Public relations is often overlooked as an
  effective tool by marketing departments.
• Public relations is declining as an effective
  promotional tool.

38

• Which of the following is true of public
  relations?
• One of the benefits of public relations is that
  there are no costs involved.
• Public relations only helps promote companies,
  not brands.
• Public relations is often overlooked as an
  effective tool by marketing departments.
• Public relations is declining as an effective
  promotional tool.

39

• Which of the following is not a major tool of
  public relations?
• press releases
• special events
• speeches
• contests

40

• Which of the following is not a major tool of
  public relations?
• press releases
• special events
• speeches
• contests