Mobilizing Community Workshop

1
Mobilizing CommunityWorkshop
Six Steps to Successful Campaigns Presented by Al
Rycroft Sunshine Communications.ca April
2002 250.592-8307
2
Introductions-- You, Your NGO Campaigns
Introduce yourself your NGO. What is the most
difficult part of organizing for you personally,
and also for your NGO? What do you want to learn
about organizing in this workshop?
3
Six Steps to Successful Campaigns
Goals, Strategies Tactics Policy
Communications Solidarity -- Working with
Others Volunteers Organization Actions
4
Campaigns Exercise

• Each group gets 60 minutes to plan a campaign!
  Write notes on your flip chart.
• Pick a real campaign. (1-5 minutes)
• Separately record Goals, Strategies Tactics,
  Policy Communications, Solidarity, Volunteers,
  Organization and Actions.
• What are your Strengths, Weaknesses,
  Opportunities Threats? (SWOT)
• Questions? Comments?

5
Goals, Strategies Tactics

• campaign management
• crisis management
• know your adversary
• assessment, evaluation, change

• achieving focusg
• setting realistic goals
• power and power sharing
• strategy, tactics, shifting priorities
• building on success
• timing is everything

6
Policy Communications

• communicating and communication tools
• policy consultations, papers, round tables
• conversion, converting and the converted
• building visibility and credibilityat
• bureaucrats, analysts, governments, politicians
• knowledge is power
• getting your message out
• monitoring, exposing leaks, whistle blowing
• political parties
• policy strategies, submissions and shifting
• resources and information
• slogans and symbols
• Web sites and email lists

7
Solidarity-- Working With Others

• working with all ages
• identifying and recruiting allies
• steering group, coordinating committee,
  Board of Directors
• coalition building, spokescouncil aiaralysis
• achieving consensus, avoiding paralysisaiaralysis
  
• coordinating strategies with other NGOs
• cross-cultural work
• delegation and coordination
• building diversity and solidarity
• being a good facilitator
• listening and empathy
• negotiation, compromise accommodation

8
Volunteers

• managing a high turnover of volunteers
• intake
• job descriptions
• the volunteer meeting
• problem volunteers
• recognition and rewards
• recruitment
• training
• work parties

9
Organization

• contacts management
• electronic organizers, pocket PCs
• back up your computer!
• email lists
• forms and templates
• office management
• phone trees
• staff volunteers
• time management

10
Actions

• boycotts, girlcotts
• promoting personal and small-scale
  change
• civil disobedience, non-obedience
• alternatives and co-ops
• research and educating students,
  teachers and the public
• legal/court strategies
• petitions, postcards, letters, polls, referendums
  
• mass mobilization
• building parallel structures and institutions
• public meetings
• protests, vigils and public demonstrations
• schools, universities, colleges
• sit-ins, occupations, strikes, walk-outs, labour
  withdrawals
• theatre and theatrics

11
Mobilization Needs Brainstorm
Training Resources Other
12
Mobilizing CommunityWorkshop Wrap-Up
Six Steps to Successful Campaigns Presented by Al
Rycroft Sunshine Communications.ca April
2002 250.592-8307