Funding Health, Physical Activity and Nutrition Initiatives in Child Care

1
Funding Health, Physical Activity and Nutrition
Initiatives in Child Care

• Mary Hoshiko, M.Ed.
• Vice President of Program and Community
  Development
• YMCA of Santa Clara Valley, San Jose, CA

2
Strong Case

• The prevalence of overweight adolescents has
  nearly tripled over the last 20 years American
  children are becoming more sedentary, fatter, and
  less fit. Centers for Disease Control and
  Prevention.
• This may be the first generation of children to
  die before their parents. American College of
  Sports Medicine Press Release
• 27.1 of children, ages 5-10, with one or more
  adverse heart disease or diabetes risk factor.
  Freedman et al, Pediatrics, 1999
• 60.6 of overweight children, ages 5-10, with one
  or more adverse heart disease or diabetes risk
  factor. Freedman et al, Pediatrics, 1999
• Scholastic ability significantly correlated with
  selected fitness measures. Pediatric Exercise
  Science, 2001
• In 2004, only 26 of Santa Clara County 5th
  graders passed the CA Fitnessgram. Santa Clara
  County Office of Education
• In 2004, 7 out of 8 school lunch reviews exceeded
  the fat targets. 2004 Santa Clara County Healthy
  Kids Survey
• In Santa Clara County, 43 of Latino students are
  overweight and at higher risk for diabetes and
  heart disease. 2004 Santa Clara County Healthy
  Kids Survey

3
YMCA of Santa Clara ValleyProject Overview

• YMCA School-Age Child Care and Afterschool
  programs are the catalyst for community change
  linking school, family and program in a common
  vision for a healthier community.
• Scope 57 YMCA School-Age Child Care and
  Afterschool Programs,
• over 3,000 youth per day, over 300 staff
• Program and Family
• Minimum 3X/week Physical Activity
• Daily 20 minute conversations on Healthy Choices
• Revamped snack menu for healthiest choices
• Weekly Family newsletter on health, physical
  activity and nutrition
• Minimum 2X year Family event with a health theme
• School
• Teacher Champion at every school with a YMCA
  SACC/AS program
• Community
• Training and materials to over 200 SACC and AS
  programs
• in the county.

4
Funding and Leveraging Dollars

• Government
• Carol M. White Physical Education Program (1.3
  million over 3 years - 650K to child care)
• STEPS for a Healthier US (Leveraging -
  collaborative partner)
• YMCA Activate America (100,000)
• USDA Food Program (leverage through schools)
• Bay Area Nutrition and Physical Activity
  Coalition (1,500 pending)
• Santa Clara Co. Public Health Department
  (leverage training and materials)
• Foundations
• Hospitals (Kaiser Foundation - 5,000)
• JC Penney After School Fund (20,000)

5
Funding and Leveraging Dollars

• Education
• County Office of Education/Fit for Learning
  Project (leverage Carol M. White - 60K)
• PTA, Home and School Clubs (avg. 10K)
• School Dollars/Training (leverage)
• Region V After School and Healthy Start
  Partnership (leverage training)
• Expert Partners
• American Cancer Society (5,000 pending)

6
Its Really About the Partnerships

• Santa Clara County Public Health Department
• Santa Clara County Office of Education
• Santa Clara County After School Collaborative
• UC Cooperative Extension
• Individual Schools and Districts
• Expert Organizations
• Stanford University
• Healthy Silicon Valley Initiative
• Healthy Ventures Collaborative
• Region V After School and Healthy Start

7
Random Thoughts

• Collaboration/Coalitions/Community Culture Change
• Evaluation
• Sustainability
• Academic VS Health Curriculum (it doesnt need to
  be a versus)