From Answers to Insight Bridging the Gap

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From Answers to Insight(Bridging the Gap)

• Reid Karabush
• President
• Decision Systems Inc. , Northbrook, IL
• Rkarabush_at_decisionsystems.com
• 847-433-0876 ext. 101

Decision Systems Inc. Decision Systems Inc. is
a consulting and technology company specializing
in OLAP, business intelligence, analytical
applications and data warehousing. Founded in
1989, Decision Systems is recognized nationwide
as experts in these fields and works with clients
within numerous industry segments.
A
software company specializing in high performance
analytics for business users New company, 5 years
in development, 1 year of Sales PolyVista
seamlessly integrate OLAP, Data Mining,
Visualization and Collaboration supporting
analysts, planners and decision makers across an
enterprise
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Businesses run on Information (Enquiring
Businesses want to Know)

• Reports deliver Answers
• Who are your best customers ?
• What are your most profitable products ?
• Where are sales declining ?

• Analysis leads to Insights
• Whats Changed and WHY ?
• How do I make my best customer better ?
• What Dont you Know about the business ?
• What important opportunities are you missing ?

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Business Knowledge (how do we get it, what is it
worth?)
Why? Deeper Understanding
In Business What you Dont Know can Hurt You !
Usability
Did you Know? New Knowledge Anomalies,
patterns, etc
Low
Low
High
High
Relative Business Value
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Knowledge Challenges (What are the Problems?)

• Requires User to ask the right questions
• Many combinations to consider
• Where are the nuggets?

Usability

• Static View of Business
• What are the important metrics?
• False sense of security

• Very Difficult to configure / use
• Requires collaboration between business users and
  statisticians
• Results difficult to understand
• No validation capabilities

Low
Low
High
High
Relative Business Value
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Where to Go from Here ?
Discovery Solutions Who, What ? Where, When ? Why
? Did you Know ?
Usability
Low
Low
High
High
Relative Business Value
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PolyVista Bringing Opportunities to Light
PolyVista Software uniquely delivers both Answers
Insights to Business users

• PolyVista is designed to answer specific
  questions (queries) very quickly and easily
  (intuitive and interactive)
• Beyond just answers PolyVista automates the
  search for new and valuable Insight from any
  database (CRM, ERP, Proprietary Systems, etc)

PolyVista delivers Value by enabling the broader
base of non-technical users to not only apply
their knowledge and experience to known problems
but more importantly to discover and develop new
(previously unknown) business opportunities
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Key Benefits of PolyVista

• Put usable analytics in the hands of Business
  users, a synthesis of Power and Simplicity.

• Interactive Analysis enables a broader base of a
  companys knowledge workers. Leveraging their
  skills and experience to solve problems or
  develop a deeper understanding of business issues
  and opportunities

• Discovery Algorithms automate the process of
  discovering new opportunities or identifying
  previously unknown issues (Deliver New Knowledge
  / Insight / Understanding)

• PolyVista (many views) was designed to allows
  users multiple ways to analyze data. Seamlessly
  integrating OLAP, Data Mining and Visualization
  techiques into a single application

• Enable Knowledge Sharing and collaborative
  analytics

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PolyVista Discovery Driven Solutions
Compaq (Houston TX) - Developed Customer
Satisfaction and Warranty Parts management System
(integrated view of Cust Sat, Call Center and
Parts Mgt, proactive vs reactive approach, 10
million savings to date) Verizon West (Dallas
TX) Customer Call Center Analytics, performs
analysis of customer call representatives
activities including problem resolution and
cross-selling objectives Service Corp
International (Houston TX) Customer profiling
and segmentation analysis to identify and manage
new Sales and Marketing initiatives First Choice
Medical Mgt (Houston TX) providing medical
billing reporting and analysis to both physicians
and their staff analysts (claim processing
metrics, data integrity and staff performance)
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Delivering the Value !
PolyVista
Front-ends Microsofts Analysis Services (OLAP)
Leverages the speed, flexibility
and ease of use of this market leading
multi-dimensional data base Supports Interactive
Knowledge Discovery Iterative
process of discovery (learning) enabled by
integrating data mining and interactive
query Includes multiple Discovery Algorithms
Easy to use, automated and fast,
these algorithms deliver guided analysis directly
to end-users Incorporates Collaborative Analytics
Extend the scope and value of
analytics via collaboration and knowledge sharing
techniques
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PolyVista Microsoft Analysis Services
Powered by Microsoft OLAP, PolyVista delivers
unmatched performance and ease of use
PolyVista Clients
Existing Operational Databases
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Interactive Knowledge Discovery
Leverage the users knowledge and experience
Iterative process of learning enabled by
integrating mining and interactive analysis
Mined results (nuggets) can be immediately
reviewed and validated
These nuggets can represent actionable insight in
and of themselves.
These nuggets can be the seed for additional,
more targeted mining or Interactive analysis
(OLAP)
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PolyVista Discovery Algorithms
Automate the process of discovery - New
Opportunities, Knowledge, Insight and
Understanding

• Deviation Detection (find anomalies or
  inconsistencies)

• Multi-Dimensional Searches (top 10, bottom 10,
  etc)

• Rule Detection and Classification (IF X and Y
  then Z)

• Affinity Analysis (when X occurs, Y occurs)

• Cluster analysis (finding/grouping along similar
  attributes)

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PolyVista Wisdom (Collaborative Knowledge
Discovery)
Enable Knowledge Sharing and collaborative
analytics
Background or server based mining
Algorithm configuration can be centrally managed
Results (nuggets) are sent to a nugget repository
(SQL DB)
Nuggets can be attributed by reviewers
Business users can simply search the repository
for validated, qualified nuggets
Nuggets can be the seed for additional, more
targeted mining or Interactive analysis (OLAP)
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32 bit Client Screenshots
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Analytical Processing

• On-line Analytical Processing (OLAP)
• End-user driven query and analysis
• Intuitive and user friendly GUI
• Windows architecture
• Drag and drop functionality
• Slice and dice Drill down
• Reporting, Charting and Graphing
• Summarization, Sorting and Filtering
• Easy sync to data source

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Visualization

• Fully interactive 2-D and 3-D visual models (many
  patented)
• Synchronized with OLAP Controls and data table
• Full motion controls for graphics
• Visualizations animated using simple player
  control and click and drag
• Customizable color pallet and look and feel
• Watermark analysis for quick segmenting
• Creates easily understandable graphics

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Discovery / Data Mining

• Algorithms automate process of knowledge
  discovery
• 6 algorithms currently
• Results ranked in order of strength of positive
  and negative correlations
• Find anomalies, correlations, trends effortlessly
  across volumes of data
• Speed allows for both pure discovery and guided
  analysis
• Seamless integration with analytics and
  visualization

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Any Questions ? Comments !
For information www.decisionsystems.com