Managing to Educate or Educating to Manage: Online Global Management Education in Focus

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Managing to Educate or Educating to
ManageOnline Global Management Education in
Focus

• Dr. Gilly Salmon
• Open University Business School

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Shaping The Future

• Globalisation and the growth of info-business
• The nature of work, management education and
  business schools
• Ideas of knowledge and its construction
• The impact on distance and lifelong learning
• ICTs and multi-media applications and their
  educational potential

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Where Are We Now?

• Range and potential human use of computing is
  vast and growing.
• Rapid growth and advancement of switched
  telecommunication networks
• Global connectivity has advanced rapidly in
  access, speed and capacity .

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Whats The Impact?

• Globalisation
• Terrestrial Boundary crossing
• Interests based on locale replaced by with
  professional and personal interests.
• New concepts of space and time
• New concepts of collaboration communities

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Info Businesses

• Deliver goods and services to people wherever
  they are, accessibility and cost effectiveness
• Global trading, rapid technology transfer and
  visual media
• Freely available, location independent,
  interactive, informal information exchanges with
  customers and clients

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New Modes of Learning

• Rapid updating of skills and knowledge.
• Global learning communication networks and
  institutions
• Students to buy from whoever and wherever they
  wish.
• More portable, visual and interactive and
  participative learning

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Competition!

• Collaboration for investment business more
  successful
• Purpose built virtual universities e.g. Athena
  (http//athena.edu).
• For profit institutions such as the University of
  Phoenix (http//www.uophx.edu)
• Corporate Universities

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Managers in the Future

• Changes in management education flow from changes
  in the business environment and ethos
• Adaptive, technical and problem solving able to
  use intelligent networks
• More managers Knowledge workers
• More managers in Knowledge industries

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Constructivist Applications

• Constructivist view underlies teaching approaches
  - impact on practice
• Learning with peers and practitioners is
  important
• Role of the university within this model is the
  process of exchange of this knowledge
• Reflective

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Whats happened in Management Education so Far?

• Focus on courseware.
• Complexity and integrated nature of the academic
  task has rarely been addressed
• Projects have not moved towards process or
  integration.

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Management Education in Europe

• High value placed of ICTs and lifelong learning
  debates
• Academic traditions and methodologies difficult
  to change in European business schools
• The challenge of relevance
• Little published evaluation of the student
  learning experience.

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Management Education - US

• Globalisation and technologising of management
  education moving fast
• Some ambitious and large-scale providers and
  collaborations.

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Management Education Australia

• Developing both online provision
• Links with counterpart organisations throughout
  the world

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Transformation

• Change will not happen by chance in universities
  operating safely on the shores of tradition.
• Turn our full attention to our own institutional
  processes.

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Open University Business School

• Single mode distance university
• Currently 25,000 management students
• 30 countries
• Individual managers, small businesses, non-profit
  organisations, large corporations and sovereign
  governments.
• All students working full time as managers
• High access to network computers

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OUBS-Change Programme

• Embedding ICTs in teaching and learning
  rethinking delivery methodologies, often
  radically.
• Exploring and developing effective Intranet and
  Internet applications for administration,
  presentation, communications and assessment
• Experimenting with integrated approaches using
  commercially produced software such as Lotus
  Learning Space and Microsoft technologies
• Continuing to equip, train, and build capacity in
  all staff members
• Equipping, training and developing the 650 part
  time management tutors in working and teaching
  online
• Providing Just in Time and Point of Need
  induction and training materials online for
  students
• Extending evaluation and research across all
  possible technologies

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OUBS-Change Programme

• ICTs in teaching and learning, rethinking
  delivery methodologies

B822 Creativity, Innovation and change CD-ROM
Encyclopaedia
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OUBS-Change Programme
Exploring and developing effective Intranet and
Internet applications for administration,
presentation,communications and assessment
Sample of BYM751 online course calendar (Web page)
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OUBS-Change Programme
Experimenting with integrated approaches using
commercially produced software such as Lotus
Learning Space and Microsoft technologies
Sample of BYM752 Learning Space environment
(Lotus Notes)
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OUBS-Change Programme
Equipping, training and building up capacity in
all staff members
Web section of Student and Tutor training
programme (FirstClass)
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OUBS-Change Programme

• Equipping, training and developing the 650 part
  time management tutors in
• working and
• teaching online

Prototype of B550 interactive (CD-ROM)
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OUBS-Change Programme

• Providing Just in Time and Point of Need
  induction and training materials
• online for students

Posting your resume Student induction programme
(FirstClass)
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OUBS-Change Programme

• Extending development, evaluation and research
  across all possible technologies

Business Café Web cast
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Managing to Educate- The Future

• Fundamental changes created in business and in
  business school environments
• Manage the educational and the change processes

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Who will be there?

• The leaders will be those who can predict and
  act on the weakest signals, the up and-coming
  technologies from our global, networked
  environment and those who can turn yet unimagined
  opportunities into integrated, viable, useful and
  relevant management education processes.