Id Like That To Go: The impending mobile revolution and why you cant afford to sit there and watch i

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Id Like That To GoThe impending mobile
revolution and why you cant afford to sit there
and watch it go by even if you want to.
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Takeaways
Takeaways

• Opportunities in mobile and wireless
• Demonstration of a mobie campaign
• Resources to learn more

Photo from Flickr Mike Licht
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Two Great Trends
Photo from Flickr Bob.Fornal
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Ubiquitous Wireless Access

• At least 22 US cities have fully-functioning
  ubiquitous wireless networks
• Major city deals ARE stalling, but that doesnt
  mean they wont happen

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Mobile By the Numbers

• 236 million US cell phone users / 76 market
  penetration
• 25 of all mobile phone users around the world
  access the internet on their phones
• 30 of all internet access in 2007 was
  exclusively from mobile phones
• The global population grows by 3 people per
  second. In the same second, 38 wireless devices
  will be sold

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Year of the Mobile Phone

• "...if you think there was a lot of cellphone
  news this year, you ain't seen nothin' yet. The
  coming year is going to be the real Year of the
  Cellphone." - New York Times technology
  columnist David Pogue

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Put These Things Together
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So What Do You Do About It?

• Invest in
• Creating a mobile version of your site
• SMS Strategies

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Mobile Web Browsing

• What content are people most likely to access on
  your site?
• Give it a unique URL (mobile.yoursite.org)
• Integrate it into all other mobile efforts
• Get ready to cringe - analytics are terrible

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What Does That Look Like?
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Technical Considerations

• Its a whole new markup language
• Serving the pages is easy though
• The toughest part is testing
• The standards are constantly changing

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Text Messaging and More!
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Ladies Gents, Start Your Phones!

• Were Going to Live Demo
• SMS Join
• SMS Broadcast
• SMS to Voice
• SMS Data

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Scenario Janice is facing eviction

• Quick Answers
• Confidential Answers
• From a device she knows how to use
• She sees your flier

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SMStext evictionto 30644
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Text to Voicecall202-350-9755
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Text for Datatextevict in pari delictoto
30644
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160 character limit

• (kah-vee-ott emptor) Latin for "let the buyer
  beware." The basic premise that the buyer buys at
  his/her own risk and therefore should examine and
  test a product himself/herself for obvious
  defects and imperfections. Caveat emptor still
  applies even if the purchase is "as is" or when a
  defect is obvious upon reasonable inspection
  before purchase.
• Let the buyer beware. Premise that buyer buys at
  own risk and should examine and test a product
  himself/herself for obvious defects and
  imperfections.

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The Bottom Line

• Roughly 2k per MONTH
• mConnect is 500 / month
• Messaging out - .03/msg
• VOIP Calls - .08 / minute