the New Nike

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the New Nike
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Topic Introduction

• Nike is a marketing and advertising
  
  
  
  behemoth , not only in the
  sports
• marketing world but also in the business and
  media world today.

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• What was Nikes original approach to business
  commerce?

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• working on little more than hunches, woukd do
  just about anything and spend just about any
  amout in the quest for publicity and markwt
  share.

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• Some of the business occupations and organization
  that Nike adopt

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• occupation
• Marketing chief (Scott Bedbury)
• Equity analyst (Robert Toomey)
• Global sports marketing director( Steve
  Miller)organization
• Financial group

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• What kinds of business problems that Nike
  encounter as it evolved over time?

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• Sales started falling after hitting the 9.6
  billion mark in 1998.
• Nikes creative juices seemed to have run dry.
• Nike wrestled with accusations that it exploited
  Asian factory workers.

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• Bumping up the production.
• Never have a chief financial officer from 1997 to
  1999.
• Losing the leader

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• In what ways has Nike been changing its business
  operations and processes, especially its
  functions, to improve its performance as it has
  grown and matured over time?

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• The company has ever devoted as much energy to
  the mundane details of running a business .
• Searching for the right balance between its
  creative and its business sides.

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• Relying on a newfound financial and managerial
  discipline to drive growth.
• Methodically studying new markets.
• Learning to manage other brands after stumbling
  with its acquisitions.

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THE end

• About the reference PAGE 60 IN THE BOUK OF
  INTRODUCTION TO BUSINESS.
• SOMETHING ABOUT THE NIKE PRODUCTON YOU CAN GO TO
  THE WEBSITEWWW.NIKE .COM