Why do we need creativity

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Why do we need creativity?

• A lesson from Edward de Bono

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Because information comes in asynchronously, and
we need to be able to reorder it regularly
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Assume the shapes below represent
data/information. Arrange the shapes in such a
way that you produce a single shape that can be
easily explained to someone over the phone.
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Youll probably do something like this
A rectangle where one side is 3 times the length
of the other
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Now add the following shape
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Youll probably do something like this
A rectangle where one side is 4 times the length
of the other
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Now add these two shapes (simulating a further
inflow of information)
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Youll probably attempt something like this
Now add two smaller bits, andOh, it doesnt
quite fit, but dont worry too much, because it
nearly does fit
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What you really need to do is take all the
data/information and rearrange it from scratch
NOT just add it to your existing shapes.
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You could end up with something like this