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Tourism, Cultures and Heritages

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Tourism offers cultures and heritages as part of the offer ... Touristic politics Nottingham, Derbyshire and Yorkshire claims. The Major Oak ... – PowerPoint PPT presentation

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Title: Tourism, Cultures and Heritages


1
Tourism, Cultures and Heritages
  • Professor Alan Clarke

2
The Tourism System
  • Tourism is not a simple industry
  • Tourism as multi-core system
  • Tangible and intangible
  • Imagined, real and re-imagined

3
Cultures and Heritages
  • Tourism offers cultures and heritages as part of
    the offer
  • Tourism is a culture in its own right with its
    own heritages
  • Offers need to recognise this dynamic relationship

4
Heritages and Cultures
  • Cultures and biographies add meaning and depth to
    the sense of heritage
  • Understanding is shaped by knowledge, experience
    and expectation

5
Cultures and Tourism
6
Meaning(s) in tourism
  • Tourism experiences are shaped by the touristic
    expectations
  • All tourists are different!
  • Meaning is generated by interaction with the
    sense of heritage
  • This is a complex interplay generating different
    levels of understanding

7
Cultures for consumption
  • Cultures and re-presentations for touristic
    consumption
  • What are you willing to sell?
  • What are local people willing to sell?
  • What are tourists interested in buying?
  • Limits of Acceptable Change

8
Contested Heritage
  • Robin Hood
  • 1687 wood cut
  • Legend and contested reality
  • Touristic politics Nottingham, Derbyshire and
    Yorkshire claims

9
The Major Oak
10
The Tales of Robin Hood
11
Little Johns Grave
12
Robin Hoods Grave
13
Robin Hood Airport
14
Biographies of Robin ness
15
Defining Robin
  • Preserving
  • Positioning
  • Prescribing
  • Puzzling

16
Thank you Mr. Disney
17
Heritages and Meaning
  • Heritages are precious
  • Heritages are public
  • Heritages are private
  • Heritages have value for many audiences tourism
    provides many of those

18
Partnerships
  • Complexity of tourism system
  • Recognition of the role of cultures and heritages
    in tourism
  • Recognition of the role of tourism in cultures
    and heritages
  • From Competition through Interdependence
  • Cooperation
  • Inclusive of all stakeholders

19
Celebrating Heritage in the North West
  • Partnership development
  • Tourist boards
  • English Heritage
  • North West Development Agency
  • Culture North West

20
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21
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22
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23
Partnerships and meanings
  • Culture North West as leaders with no specific
    vested interest
  • Expertise portfolios
  • Broadening accessibility to a range of heritages

24
Key success factors
  • Mission focus
  • Trust
  • Champion
  • Achievement

25
Mission focus
  • Destination wide
  • Not specific accomplishment
  • All stakeholders commit because of the
    destination not only for their own vested interest

26
Trust
  • Stakeholders need to recognise and respect each
    other
  • Multiple and diverse contributions
  • Sources of trust

27
Champion
  • Someone or group who will take on the challenge
    of fronting the partnership publicly
  • The voice of the partnership
  • Not necessarily the organiser or the leader

28
Achievement
  • Something(s) to declare
  • More than a talking shop
  • We are better off now than we were a year ago
  • Not the whole thing task versus process

29
Sustainable futures
  • Formal and informal organisation
  • Shared sense of responsibility (ownership)
  • Shared benefits from the promotion of cultures
    and heritages within the tourism offer
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