Geoff Gardner Travelwisenorthyorks'gov'uk Not necessarily the views of the Highway Authority or LEA

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Geoff GardnerTravelwise_at_northyorks.gov.ukNot
necessarily the views of the Highway Authority or
LEAOur priorities are as per LTP

• Sustainable Transport in the UK

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Understand the barriers to change

• Awareness , knowledge Skills
• Motivation Acceptance and beliefs
• Practicalities external environment

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"I signed up in the first week and quickly found
others within a five mile radius of home. It
wasn't long before there were four of us sharing.
This is very convenient for me as there is less
stress in not having to drive every day, and the
financial savings are amazing. I am saving in
excess of 1200 a year!" Peter, 2003. This is
very convenient, less stressful than having to
drive everyday, and Im saving in excess of 1200
per year! Peter For someone like me who lives
in an isolated area it was a perfect solution.
Thank you for setting it up. Ray
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Promotion Methods

• Franking machine messages
• Displays in libraries
• Messages to Devon Council staff
• Leaflets, posters, tax disc holders,
• coasters, notepads, car air freshners

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Caption Competition
Who Shares Wins! Seats Spare? Car Share! Jam
Today? Share Tomorrow
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The Top Four Methods
Boards on lamp posts 80 Adverts on
radio 34 Leaflets 29 Adverts on buses 28
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Next we also need Link to CO2 Action. Big Ideas
imagination.
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Extract from Social Marketing Strategy for
Cycling, by Dr Ian Walker, University of Bath
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MARKETING IS NOT JUST ADVERTISING
Favourite of a minority, a bit 'techy. 'Not
forceful or sharp'
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Marketing Model

• 1. Short term awareness of immediate journey
  options - is the car best for this journey
• 2. Medium term consideration of alternative modes
  of transport - is the bus really that bad
• 3.Long term lifestyle choices - do I really want
  to be dependent on a car for ever
• HENCE THE ART CAR !

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ltltlt MULTIMEDIA gtgtgt

• THIS SLIDE CLICKS TO PLAY A 4 MINUTE VIDEO OF THE
  SUSTAINABLE TRANSPORT ART INSTALLATION.

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CONCLUSION
Needs
Networks
Niceties
Travelwise_at_northyorks.gov.uk