Consumer Education in Japan

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Consumer Educationin Japan

• Changing for the future

2
Contents

• History
• Concepts of consumer education
• Changing view points
• Traditional consumer education
• Challenging Consumer citizenship Education
• Consumer Agency
• Consumer Education Promotion Act

3
History

• 1962 Consumers Right (J.F.Kennedy)
• 1968 Consumer Protection Fundamental Act
• 1970 National Consumer Affairs Center
• 1990 National Institute on Consumer Education
  
• 1994 Product Liability Act
• 2000 Consumer Contract Act
• 2004 Consumer Basic Act
• 2009 Consumer Agency??

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Aim of Consumer education

• Prevent
• various problems suffered by consumers
• Be careful with your contracts !
• young adult appointment
  sales!
• the elderly door to door
  sales!
• ladies multilevel
  marketing!

5
Aim of Consumer education

• Avoid accidents caused by defective products
• Use consumer goods safely
• Read labels carefully!
• Be aware of misuse!

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Teaching Materials

• Sponsored by
• Local government
• Cons. Organization
• NPO
• Private Company

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Concepts of C.E.
Safety Contract IT Environment
Kindergarten age Know how to use toys safely
Young children (6-12 yrs.) Recognize marks labels relating to safety
Junior High school age (13-18 yrs.) Choose safe goods Use safely Know about Product Liability
Adult Know and choose safe foods and products Continue to use safely Avoid misuse Carry out Maintenance
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Concepts of C.E.
Safety Contract IT Environment
Kindergarten age Know recycle and reuse
Young children (6-12 yrs.) Recognize environmental labels Know relationship between consumption and environment and act for the Earth
Junior High school age (13-18 yrs.) Recognize domestic and world environmental issues Take part in environmental activities
Adult Choose goods which have reduced environmental effect Act thinking about future generations
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Consumer Citizenship society
2009 Consumer Agency ?
Consumer independence
Responsible Consumer
Education for Consumer Citizenship Society

Consumer Education Promotion Act
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• Thank you !