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IBM and Dynamic Infrastructure Doug Neilson, IBM Systems Group March 2009

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'Every human being, company, organization, city, ... Source: IBM Corporate Strategy analysis of MI, PR, AR and VCG compilations ... – PowerPoint PPT presentation

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Title: IBM and Dynamic Infrastructure Doug Neilson, IBM Systems Group March 2009


1
IBM and Dynamic Infrastructure Doug Neilson,
IBM Systems GroupMarch 2009
2
IBMs Smarter Planet Strategy
Every human being, company, organization, city,
nation, natural system and man-made system is
becoming interconnected, instrumented and
intelligent. This is leading to new savings and
efficiencybut perhaps as important, new
possibilities for progress.
1
3
Questions, questions, questions.
Data is exploding and its in silos
New business process demands
Our resources are limited
My infrastructure is inflexible and costly
I Need Insight
I Need to Work Smart
I need to respond quickly
I Need Efficiency
How can we take advantage of the wealth of
information available in real time from a
multitude of sources to make more intelligent
choices?
How can we work smarter supported by flexible and
dynamic processes modeled for the new way people
buy, live work.
How do we drive greater efficiencies, compete
more effectively, and respond more quickly by
taking action now on energy, the environment, and
sustainability.
How do we create an infrastructure that drives
down cost, is intelligent and secure, and is just
as dynamic as todays business climate ?
Smart Work
New Intelligence
Green Beyond
Dynamic Infrastructure
2
Lets discuss each of these in a bit more detail.
4
Evolving Dynamic Infrastructure
Dynamic Infrastructure
Four major IBM initiatives
IBMs smarter planet vision
Dynamic Infrastructure
New Intelligence
Green Beyond
The world has become flatter and smaller. Now it
must become smarter.
How do I create an infrastructure that drives
down cost, is intelligent and secure, and is just
as dynamic as todays business climate ?
Smart Work
5
What does it look like?
  • Enables visibility, control, and automation
    across all business and IT assets.
  • Transforms assets into higher value services.
  • Highly optimized to achieve more with less.
  • Addresses the information challenge.
  • Leverages flexible sourcing like clouds.
  • Manages and mitigates risks.

delivers superior business and IT services with
agility and speed.
4
6
Starting with Advanced Technologies
Power Systems
Racetrack memory
7
Building Innovative Products
Enterprise X-Architecture
XIV Storage
iDataplex
System z10
Storage virtualization
Power 6
Roadrunner
8
IBM Roadrunner, at 1026 Teraflops
  • Armonk, NY - 09 Jun 2008 The worlds first
    hybrid supercomputer designed to operate at
    one petaflop
  • Roadrunner is the first-of-a-kind design, the
    Cell Broadband Engine will work in conjunction
    with x86 processors from AMD.
  • Roadrunner connects 6,562 dual-core AMD Opteron
    chips with 12,240 Cell chips (on IBM Model QS22
    blade servers). The Roadrunner system has 98
    terabytes of memory.
  • Roadrunner operates on open-source Linux software
    from Red Hat.
  • Roadrunners hybrid format draws power (2.35
    megawatts) and delivers world-leading efficiency
    437 million calculations per watt.
  • Cost was about 100 million

9
IBM iDataplex
Super Computing 2008 Cluster Challenge Winner
Using iDataPlex the Indiana University School of
Informatics and Technische Universität Dresden
(TUD) were awarded first place in the SC08
Cluster Challenge, for leading-edge,
energy-efficient high performance computing at
Super Computing 08!
http//insidehpc.com/2008/12/08/2008-cluster-chall
enge-results/
10
Even the Mainframe is a Cloud differentiator
Operational efficiency is key to success!
Cloud/SaaS providers are profitable through
customer volumes, but the cost profile may be
prohibitive
Operational expense is one of the core z strengths
The technical challenges of CC play to z strength
The expectation of cloud consumers is significant
and providers need simple consumable ways to meet
technical challenges without driving up server
counts and the operational expense associated
with more servers.
11
Infrastructure this is so 1980s
Network
Edge/Web
Application
Data/Transaction
Storage
12
We can do better now
Network, Edge, Web, Application
Application, Data, Transaction
Shared Virtual Network
Shared Virtual Storage
13
The Energy Question
IT Resources
Utilisation
Data Center
IT Load
Processor
70
30
80
20
55
45
Idle
Used
Power supply, memory, fans, drives . . .
Power distribution and Cooling
1 W equiv. used ressource
27 W data center
X1.7
x3
x5
5 W equiv processor
16 W equiv IT power
  • 1W of application computing requires 27W of power
  • Insufficient Cooling and Insufficient Power are
    key data centre issues
  • Energy costs consume approximately 10-15 of most
    IT budgets and rising

Source Springboard research
14
Can Software make you Greener?
Reduce commuting with online collaboration and
increasing work from home
Virtualize the infrastructure to reduce amount of
IT staff needed to maintain servers
Reduce business travel by using online
collaboration
Shift workloads to underutilized servers to
reduce energy and floor space needs
Reduce use of paper by enabling business
processes to use eForms and images
Schedule execution of workload to off-peak hours
to use lower cost energy
Optimize business processes to reduce energy
footprint and costs of operations
Optimize applications to reduce needed IT
resources and energy
Turn the power down when work (transactions)
slows down
Optimize HVAC for hot spots to reduce energy
consumption
Consolidate and Virtualize to eliminate floor
space and compute infrastructure
Compress your data to lower storage and server
needs
15
Dramatic savings in power, heat and space
up to 90 saving. With tradable carbon savings
16
IBM Dynamic Infrastructure Data Centre Strategy
  • Virtualization
  • Consolidation
  • Business resiliency and security
  • Rapid service delivery
  • Software resiliency
  • Pooled shared environment

Traditional Data Centers
Web 2.0 Data Centers
  • New economics
  • Rapid service delivery
  • Aligned with business goals

New Enterprise Data Centers
17
IBMs own smart transformation
1997 Today
CIOs 128 1
Host data centers 155 7
Web hosting centers 80 5
Network 31 1
Applications 15,000 4,700
IBM IT Transformation
  • From 2002 through 2007, IBM's own IT investments
    delivered a cumulative benefit yield of
    approximately 4 billion. For every dollar
    invested, we saw a 4 cumulative benefit.
  • Consolidation and virtualization - thousands of
    servers onto approximately 30 IBM System z
    mainframes.
  • Additional virtualization leveraging System p,
    System x and storage across enterprise.
  • Substantial savings being achieved in multiple
    dimensions energy, software and system
    management and support costs.

Data Center Efficiencies Achieved
  • The virtualized environment will use 80 less
    energy and 85 less floor space.
  • 2X existing capacity, no increase in consumption
    or impact by 2010.

Project Big Green
Cloud-enabled on demand IT delivery solution
  • Self-service for 3,000 IBM researchers across 8
    countries.
  • Real time integration of information and business
    services.

18
Computing on Demand models
  • Dedicated
  • Custom Environment choice of data center,
    servers, storage, dedicated switch, WAN/LAN High
    Availability Network
  • Dedicated resources 1-3 year commitment
  • Leased by IBM Global Financing
  • Variable
  • Utilize CoD Center infrastructure
  • Virtual clusters dedicated to one client at a
    time
  • Automated network and server provisioning
  • Reserve by the week Pay for use
  • Dynamic
  • Utilize CoD Center infrastructure
  • Virtual clusters dedicated to one client at a
    time
  • Automated network and server provisioning
  • Reserve by the hour Pay for use
  • Ideal for Intraday and post trading workloads
  • Compute Node
  • Storage Nodes Storage HW
  • Management Node

19
IBM Computing on Demand Centres
Massive infrastructure of over 13,000 CPUs, 56
TB of storage
Internet
Tokyo, 150 CPUs
International Access US,
Canada, Japan, Europe
Dedicated, Testdrive
Future Locations ... based on client needs
Dedicated, Variable, Dynamic, Testdrive
20
Evolution of Cloud Computing
2007
  • Cloud Computing
  • Anytime, anywhere access to IT resources
    delivered dynamically as a service.

2000
  • Software as a Service
  • Network-based subscriptions to applications
  • Gained momentum in 2001

1990
1980
  • Utility Computing
  • Offering computing resources as a metered service
  • Introduced in late 1990s
  • Grid Computing
  • Solving large problems with parallel computing
  • Made mainstream by Globus Alliance

21
Why Cloud ComputingDifferent Perspectives
  • IT Analysts
  • Variable pricing
  • No long term commitments
  • Hosted, on dem. provisioning
  • Massive, elastic scaling
  • Standard Internet technology
  • Abstracted infrastructure
  • Service-oriented
  • IT Customers
  • Flexible pricing / business models
  • On demand provisioning
  • Unlimited scaling
  • Secure infrastructure
  • Flexible

Common Attributes of Clouds Elastic scaling Rapid
provisioning Advanced virtualization Flexible
pricing
  • Market
  • Pay by consumption
  • Lower costs
  • On demand provisioning
  • Grid and SaaS combination
  • Massive scaling
  • Efficient infrastructure
  • Simple and easy
  • Financial Analysts
  • Utility pricing
  • Hosted, a-a-s provisioning
  • Parallel, on demand processing
  • Scalable
  • Virtualized, efficient infrastructure
  • Flexible

Source IBM Corporate Strategy analysis of MI,
PR, AR and VCG compilations
22
Business Interest is shifting
10 of cloud spend is on servers flat from 08
12 with market growing at 27 CAGR
Near term, a large portion (50B) of new IT
spending will be on cloud computing
In a decade, the majority of IT opportunity will
be in the cloud
Traditional IT market will be compressed
Merrill Lynch has guesstimated apps and
platform cloud computing to be a 95 billion
annual opportunity within the next five years.
  • Sources IBM Market Intelligence The Cloud
    Wars 100 Billion at Stake, Merrill Lynch, May
    2008
  • IDC, October 2008

23
IBM Cloud Computing Centres
Dublin, Ireland
Seattle, WA
Seoul, S Korea
Beijing, China
Tokyo, Japan
Middle East
San Jose, CA
US, East Coast
Wuxi, China
Hanoi, Vietnam
Bangalore, India
São Paulo, Brazil
South Africa
24
Business benefits of Cloud
Crowdsourcing
PeopleServices
Retail Banking
Trade SC Finance
Single Euro Payments
Mobile Banking
Front Office Optimization
BusinessServices
Customer Care
Payments
Int. Risk Mgmt.
ApplicationServices
PlatformServices
InfrastructureServices
25
A dynamic infrastructure is a journey
these interrelated initiatives can provide the
DNA needed to thrive in a smarter planet.
24
26
IBM business know-how
IBM Business Partners, Systems Integrators (SIs)
and Independent software vendors (ISVs)
Global Engineering Solutions
IBM Global Financing
Global Technology Services (GTS), Global
Business Services (GBS), and Technical Services
Industry Innovation Centers
IBM Software Group
. . . our innovation can help enable your
innovation.
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