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Title: Tourism


1
Tourism the British Coastline

Wednesday 1 October 2008
2
Sea ChangeCultural investment in Englands
seaside resorts
  • 1 October 2008
  • Sarah Gaventa
  • Director of CABE Space

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What is Sea Change?
  • 45m funding programme
  • New money from DCMS
  • 15m per year 2008 11
  • Funding for seaside resorts in England
  • Cultural assets
  • Focus on most deprived communities

5
Sea Changes aim
  • Our aim is to use culture to make a difference to
    seaside resorts, contributing to sustainable,
    social and economic regeneration

6
Sea Changes objectives
  • to back investment plans from seaside resorts in
    culture, heritage and public space, which could
    act as a catalyst to support regeneration of the
    resort
  • to boost confidence and pride in the local
    community
  • to share learning between local authorities and
    other partners exploring ways to support seaside
    resorts via culture and heritage
  • to ensure that our investment is matched by other
    partners so that we maximise the benefit of our
    funding

7
What is a seaside resort?
  • A seaside resort is a coastal settlement, usually
    with beach or harbour, that has for a variety of
    reasons developed its cultural, natural and built
    environment characteristics as a result of
    becoming a destination for visitors. Visitors
    have been attracted to these resorts by health
    benefits or leisure pursuits and the offer of an
    experience different to, and better than, that
    found at home.
  • Resorts have residential communities too, with
    inhabitants who appreciate their unique
    character. They are often interesting, unusual
    and creative places to live. No two resorts are
    the same, and all have embraced different
    elements of the seaside experience. Many have a
    wealth of historical and public space features
    from bathing houses, piers, promenades, winter
    and formal gardens, whilst others major on their
    natural landscape and marine environment.
    Historically, they developed from a desire to
    improve peoples health, well being and
    opportunities for pleasure, all great aspirations
    for the 21st century too.

8
Sea Change Partnership
  • Arts Council England
  • BIG Lottery Fund
  • CABE
  • English Heritage
  • Museums, Libraries
  • and Archives Council
  • 7 Regional
  • Development Agencies

9
Sea Change Partnership
  • Steers programme delivery
  • Advises CABE on key policy issues
  • Ensures effective communication nationally and
    regionally
  • Supports the delivery of the programme
  • Makes decisions on grants

10
CABEs role
  • Lead partner
  • Accountable body (to DCMS)
  • Programme management and co-ordination
  • Advice and support
  • Director, CABE Space, lead director
  • Programme Manager
  • Cultural co-ordinator

11
Grants programmes
  • Large grants programme 2m - 4m
  • Open application programme 200k - 1m
  • 3 waves
  • Local authority capital grants programme
  • Details at www.cabe.org.uk/seachange

12
Criteria
  • Innovation and aspiration
  • Cultural/arts
  • Heritage
  • Public realm
  • Sustainability
  • Economic viability
  • Environmental sustainability

13
Criteria (2)
  • Equality diversity
  • Project management
  • Regional priorities

14
Criteria (3)
  • Additional criteria for large grants
  • Regeneration economy
  • Social impact

15
Overview priorities
  • High deprivation
  • Long term benefit
  • Priorities for partners
  • Wave two/three only
  • Cultural project type under represented in Sea
    Change
  • Not received Sea Change funding before

16
The first three (wave 1)
  • Recipients of the first three large grants have
    begun to develop their programmes
  • Blackpool A new public space at the foot of
    Blackpool Tower
  • Dover Enhancements to the visitor experience at
    Dover Castle and seafront
  • Torbay Improvements to Cockington Hall and
    Berry Head Fort

17
Assessment timetable Wave 2 Large Grants
  • Wave two
  • June 2008 identified commissioned Local
    Authorities begin to work up proposals
  • 31October 2008 deadline for submission of
    detailed proposals
  • Nov 2008 Jan 2009 assessment of proposals
  • Jan 2009 confirmation of grants and appropriate
    conditions
  • April 2009 Oct 2010 projects delivered

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Assessment timetable (2)
  • Wave 2 open application programme
  • October 08 Wave two open for applications
  • October-December Local Authorities prepare
    applications in consultation with RDAs and
    partner organisations as appropriate
  • January 2009 Wave two deadline for applications
  • January-February Partner assessment / comments
    coordinated and gathered
  • March Panel meeting of the partnership
  • End March Confirmation of grants and appropriate
    conditions
  • Announcement of Wave two grants
  • April 09- September 10 Wave two projects
    delivered

20
After the panel meeting
  • Successful applicants informed
  • Funding agreements prepared
  • Projects begin
  • Unsuccessful applicants
  • CABE provides feedback based on assessments,
    recommendations, and panel feedback

21
Support
  • Enabling - CABE Space and other partners
  • Learning Programme

22
What have we learned so far?
  • That there needs to be more ambition and
    aspiration
  • That resorts should build on their unique
    features
  • That quality is varied and that smaller resorts
    in particular need help with development/commissio
    ning and design
  • That there are some really good examples out
    there to learn from
  • That culture can make the difference

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Thank you.
  • Sarah Gaventa
  • www.cabe.org.uk

50
Tourism the British Coastline

Wednesday 1 October 2008
51
The British CoastlineDr Steve FletcherBournemout
h University
52
  • The impacts expected most widely include
  • an increase in the risk of flooding and erosion
  • possible winter storm damage
  • habitat loss
  • summer water shortages and low stream flows
  • increased subsidence risk in subsidence prone
    areas
  • IPCC, 2007

53
1988
2003
Happisburgh,
54
(After Clayton, 1993)
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Eurosion Project, 2006
57
Sediment flow through a coastal system
Source(s)
Store
Outflow
Inflow
Sink
58
Whitecliff Bay, Isle of Wight.
59
Whitecliff Bay, Isle of Wight.
60
Whitecliff Bay, Isle of Wight.
61
Whitecliff Bay, Isle of Wight.
62
Whitecliff Bay, Isle of Wight.
63
Colwell, Isle of Wight.
64
National Trust car park, Colwell, Isle of Wight.
Beach access, Colwell, Isle of Wight.
65
  • Shoreline management policy options
  • Hold the existing line of defence by maintaining
    or changing the standard of protection.
  • Advance the existing defence line by constructing
    new defences seaward of the original defences.
  • Managed realignment by identifying a new line for
    coastal defence and where appropriate
    constructing new defences landward (behind) the
    original defence.
  • No active intervention where there is no
    investment in coastal defence assets or
    operations.

66
Walberswick A community under threat
67
Public protest, Walberswick, 17 Feb 2008
68
  • Successful and long-term adaptation to climate
    change is yet another phrase for walking away
    from stretches of coast where the Government
    feels that financial investment would not yield
    sufficient or ample support in return when it
    comes to the next elections! In other words
    sparsely populated areas can easily be sacrificed
    in order to keep big towns and cities safe!
  • Posted on the CCAG website (Feb 2007)

69
Algarve, Portugal.
70
Tourism the British Coastline

Wednesday 1 October 2008
71
Tourism the British Coastline

Wednesday 1 October 2008
72
The New English Riviera
  • Aviva Pearson
  • Executive Head of the Environment
  • aviva.pearson_at_torbay.gov.uk

73
The NEW English Riviera
  • Mayoral Vision
  • www.torbay.gov.uk/index/council/electedmayor/mayor
    alvision.htm
  • SeaChange
  • www.torbay.gov.uk/index/business/regeneration/seac
    hange.htm
  • Geopark
  • www.englishrivierageopark.org.uk
  • Regeneration
  • www.torbaydevelopmentagency.co.uk
  • Brixham Regeneration
  • Beacon Quay
  • BIDS
  • The Future Gaining a foothold in new markets

74
Work with your EDC
  • In Torbay, we work directly with our EDC, to
    support and create economic opportunities for all
    residents and businesses

75
About Torbay and her Economy
  • One of the most popular areas of the country to
    visit, Torbay is also a much favoured place to
    live and work.
  • Stunning coastline and countryside are
    complemented by strong communities, good
    schooling, and excellent public facilities.

76
Torbay's Economy
  • The three major towns are all located on the
    coast and the local economy has historically
    focused on tourism, fishing and some
    manufacturing activities, supported by retail and
    public sector activities.
  • The Torbay economy has a relatively narrow focus
    and is dependent on these few key sectors.

77
Value of Visitor Economy to Torbay
  • 450 Million
  • 14,000 Full Time and 20,000 Part time and
    seasonal jobs
  • 45,000 bed spaces
  • 8M bed nights
  • USPs Agatha Christie, Geopark and 3
    distinctive and historical resort towns

78
  • There is an impressive wave of properties being
    renovated or newly developed.
  • Two new Travelodges, one in Torquay and one in
    Paignton employing 100 full time staff
  • Premier Inn in Torquay, employing 66 full time
    staff
  • A 4-star international-brand hotel and conference
    centre
  • The redevelopment of Oldway Mansion into a hotel
    and residential complex
  • A Casino
  • SeaChange developments Cockington and Berry
    Head in Brixham
  • 115M Regeneration of Brixham with Fishmarket and
    Seafood restaurants
  • New Bypass

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Mayoral Vision
  • Based on 4 Themes
  • Pride in the Bay
  • Stronger Communities
  • Learning and Skills for the Future
  • The New Economy
  • Deliver Economic Prosperity for the residents of
    Torbay in a changing built environment
  • Think like a city and develop a clear role
    where
  • Torquay Town Centre
  • Paignton Garden City
  • Brixham Creative Harbour

82
Mayoral Vision
  • Torbay must become a place of incomparable beauty
  • Torbay taking centre stage in a new map of Europe
  • We want people to be truly living and working by
    the sea with the best in architecture, urban
    design and public spaces
  • Developers Day

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The English Riviera Geopark
  • The ERG was welcomed into the network of UNESCO
    Global Geoparks in Sept 2007 and became the
    worlds first and only Urban Geopark.
  • Uses the common objective of geological and
    cultural heritage to promote economic
    regeneration through sustainable tourism and
    community development programmes.
  • A Branding exercise
  • Funding from the Heritage Lottery Fund Your
    Heritage, the English Riviera Geopark
    Organisation has recruited a Geopark Project
    Officer.
  • This is a 2 year role to increase public
    awareness, understanding and enjoyment of the
    English Riviera Geopark by encouraging local
    people and visitors to identify, look after and
    celebrate the geological heritage of the area.

85
The English Riviera Geopark
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SeaChange
  • Torbay is the third seaside resort to benefit
    from a large grant with just over 2.2 million
    being awarded to develop two projects in their
    English Riviera Geopark.
  • Artistic regeneration is at the heart of the
    plans with the creation of ten new studios in
    Cockington, in addition to gallery space and a
    new visitor centre.
  • The funding also means people will have better
    access to the amazing heritage and natural
    environment of the landscape of Berry Head on the
    Edge, which is home to a Napoleonic fort and the
    largest guillemot colony on the Channel coast. 

88
SeaChange
  • Develop a network of high-profile cultural
    gateway sites that will make the community proud
    and grow the value of our tourism industry.
  • Use the Geopark concept to bind our regeneration
    initiatives into a meaningful thread, placing the
    natural environment and cultural heritage at the
    centre of our ambitions.
  • Cockington Project
  • To develop the court into a vibrant and cultural
    hub with incubator space allocated for up and
    coming creatives.  
  • Berry Head on the Edge
  • Berry Head is an internationally important
    heritage site and a natural gateway to the
    Geopark.  It will be transformed by a programme
    of renewed interpretation, upgraded visitor
    facilities, increased community involvement and
    learning opportunities.  

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Business Improvement District
  • Our town centre is in trouble.
  • Torbay Development Agency is working with the
    local business community to explore whether
    Business Improvement Districts (BIDs) could be a
    success in Torbay.
  • A Business Improvement District is a partnership
    between a local authority and the local business
    community to develop projects and services that
    will benefit the trading environment within the
    boundary of a clearly defined commercial area.
  • Over 42 Business Improvement Districts have now
    been established across England and Wales.

95
The Future?
  • There are many people and organizations pulling
    to see change in Torbay creating the NEW
    English Riviera.
  • If we don't change direction soon, we'll end up
    where we're going.
  • Professor Irwin Corey (1914 - )

96
Thank you
97
Tourism the British Coastline

Wednesday 1 October 2008
98
Porthcawl - An Example of Seaside Resort
Regeneration in progress 1st Oct
2008.Presentation by Denise Fletcher
99
Where are we?
  • Part of Glamorgan Heritage Coast and Countryside
    marketing consortium
  • Located within S E Wales Economic region

100
Tourism in Bridgend???
101
Main attractors
  • Porthcawl seaside resort
  • Bridgend Designer outlet
  • Proximity to Cardiff/ Swansea (Gower)
  • Countryside ie parks, landscape, walking, cycling
  • Castles ( 4 within 10 mile radius)

102
Importance of Tourism to the area
  • STEAM 2007
  • 3,599 million visitors ( 549k staying 3,050 day)
  • 239.8 million tourism spend
  • 4,314 employment

103
Case Study Porthcawl
  • Popular Blue Flag beaches

104
  • Remote beaches and National Nature Reserve
  • Access constraints

105
  • Town beach
  • Focus for day trips
  • Tarmac!!

106
  • Ageing funfair
  • Environmental issues
  • Health and safety

107
  • Majority of county bedstock located in Porthcawl

108
Porthcawl 7 Bays Project Area
CONTEXT
109
Why is regeneration needed then?!
110
Because!
111
Because!
112
So what are we doing?
  • BRANDING

113
Porthcawl Waterfront Area
114
Objective To Develop Porthcawl as a premier
seaside resort
Focus
  • Comprehensive regeneration of the waterfront
    (120
  • acres)
  • Uses retail, leisure, residential, cultural,
    tourism and
  • community
  • Revitalised harbour area
  • Essential Infrastructure protection of area
    from
  • coastal erosion and tidal flooding

115
Climate Change, Coastal Erosion and Tidal Flooding
  • 2005 study Porthcawl Regeneration Area
  • Wave patterns
  • Flood inundation and overtopping (satellite
    basis)
  • Sediment regime
  • Land/dune erosion / Shoreline Retreat
  • Policy position Hold the Line (Shoreline
    Management Plan)

116
Impact of Climate Change
  • Existing defence structures insufficient
  • Consequences of future high tides and wave action
  • Development of waterfront unable to take place
    without appropriate mitigation

117
Solutions
  • New coastal defences designed in consultation
    with Environment Agency Wales for a 1 in 1000
    year return period (exceeding EA and TAN 15
    recommendations)
  • Submission of Flood Consequences Assessment to
    the Environment Agency (approved)
  • Proposals built in as an integral element of the
    planning guidance for the site and within the
    agreement for ultimate land disposal to a
    developer

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Parks and Beach Facilities
Outdoor Events Festivals Beach
huts Facilities Public Art Practical usage
120
Current Position
  • Phase 1 marketed on national basis
  • Two stage approach to developer selection for
    each phase
  • Qualitative appraisal
  • Qualitative and financial offer for acquisition
    of land
  • Phase 1 developer selection November
  • 2008
  • Start on site late 2009/early 2010
  • Phase 2 marketing start 2009/2010
  • (following land acquisition and planning
    consents)

121
Challenges for regeneration
  • Multiple tasks, multiple disciplines within LA
  • Funding
  • Regional context
  • Sources of funding?
  • Public perceptions
  • Environment it is harsh!!!

122
Questions?
  • Contact
  • Denise Fletcher
  • denise.fletcher_at_bridgend.gov.uk
  • 01656 672930

123
Tourism the British Coastline

Wednesday 1 October 2008
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Tourism the British Coastline

Wednesday 1 October 2008
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Tourism the British Coastline

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Tourism the British Coastline

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Tourism the British Coastline

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Tourism the British Coastline

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