Ipsos Survey

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Ipsos Survey

• A study of the Business Section of the Your
  Europe Portal.

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Table of Content

1. Objectives Methodology of the Survey
2. Audience Archetypal User
3. Topics Existing New
4. Sectors of Interest
5. Countries Languages of choice
6. Awareness, Relevance and Use of the Portal
7. Information Channels Modalities
8. Conclusions

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1. Objectives Methodology of the Survey

• Objectives
• Contact 1800 companies in the 27 EU Member States
• Create a potential user/audience profile
• Find out concrete fields of interests
• Understand communication behaviour
• Assess the current awareness of the portal.

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1. Objectives Methodology of the Survey

• Methodology
• Kompas Database Online Access Panel
• Cati To web Approach
• 15215 Contacted
• 5918 Recruited
• 2181 Connected

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2. Audience Archetypal User
NMS10 M63 W37 EU15 M69 W31

• Audience
• Average 42,4 years old
• 66 Men gtlt 34 Women
• Company size Very Small 37, Small 28, Medium
  21, Large 14
• In Country side 73
• Near a border 80
• Already carrying out business abroad 59
• Sectors Services 51, Industry 28, Trade 21

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2. Audience Archetypal User
NMS10Age 40,46 EU15 Age 43,74

• Archetypal User

• 42,4 years old Man
• From Small Company
• Established in the countryside
• Near a border
• Already carrying out business abroad
• In Services Sector

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3. Topics Existing New

• Existing Topics
• Not very clear for many respondents.
• Ranking of existing topics
• Access to Finance 68 (NMS10 67,17 - EU15
  61,67)
• Start a Business 54 (NMS10 38,92 - EU15
  58,73)
• Market information 50 (NMS10 59,83 - EU15
  50,47)
• Funding / Bank Loans 45
• Buy a Business 45

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3. Topics Existing New
Business Collaboration NMS10 94,58 EU15
78,73

• New Proposed Topics
• Business Collaboration 84
• Labour Market 82
• Information for Cross-border service providers
  78
• Training and Education for businesses 75

• Suggested
• Topics
• Taxation
• Comparisons Between Countries
• Business Collaboration
• Recruitment
• Import / Export

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3. Topics Existing New
One-stop ShopNMS1077 EU15 75

• Cross Border Services
• (Concrete information about how the so called
  Services Directive will be implemented by
  December 2009)
• One-stop-shop and online services for completing
  all formalities in each EU Country 75
• Personal advice/Contact information for cross
  border services 74

Personal Advice NMS1078 EU15 72
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4. Sectors of Interest
Wholesale NMS10 50,25 EU15 35,20

• Most Important Sectors
• Wholesale and retail trade 37
• Transport, Storage and logistics 27
• Tourism and wellness 22
• Informatics technologies 21
• Business Consulting 20
• Other Sectors 17

Transport NMS10 26 EU15 28,67
Tourism NMS10 17,17 EU15 20,87
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5. Countries Languages of choice

• Countries of choice for doing business abroad
• EU15 Countries
• Germany 38, France 29, Italy 27, Spain UK
  26.
• Neighbouring Country (examples)
• Belgium with Luxembourg, Netherland, France
• Denmark with Germany, Sweden
• Czech Republic with Hungary, Slovakia
• Latvia with Sweden, Estonia, Lithuania

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5. Countries Languages of choice

• Languages of choice for doing business abroad
• English 72 are happy to use English (Followed
  by 37 German)
• National Language Many respondents chose their
  own language.
• Neighbouring Country Language Hungary chose
  Romanian, Bulgaria opted for Greek and vice
  versa, Portugal and Italy chose Spanish etc...

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6. Awareness, Relevance and Use of the Portal

• Awareness Use of the Portal
• Aware 7 - User 2 - Non-User 93

• Cross Border info is
• Exists easy to find 17
• Exists but hard to find 62
• Info not available 21

• Relevance of Portal
• Important 64
• Practical 41
• Not practical 32
• Dont know 27

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7. Information Channels Modalities

• Looking for information
• Google 59
• Chamber of Commerce 38
• Country Embassy Abroad 27
• European Business Networks 26
• EU Brochures, Leaflets, publications, Poster 24
• Go directly to EUROPA 19
• Go directly to Your Europe Business 11

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7. Information Channels Modalities

• Receiving Information
• Email 73
• Postal Mail 23
• Seminar, Events 19
• Website Widgets 17
• Dont Know 10
• Other 2

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8. Conclusions

• Profile
• Young male business professionals working in the
  Services sector, established near a border, with
  most probably experience in cross border
  activities.
• Existing Topics
• Relevant but not always clear
• Higher interest in Access to Finance, Starting a
  Business, Market Information, Taxation.

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8. Conclusions

• New Topics
• High Interest in Business collaboration and
  Labour market.
• Services Directive One-stop-shops and public
  online services and Personal advice/contact
  information.
• Suggestions Taxation, Comparisons Between
  Countries, Business Collaboration, Recruitment,
  Import / Export.
• Sectors
• High interest in Wholesale and retail trade,
  Transport, Storage and logistics, Tourism and
  wellness (and other...).

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8. Conclusions

• Countries
• EU15 countries (Especially Germany)
• Neighbouring country
• Languages
• National Language
• English
• Language of a neighbouring country

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8. Conclusions

• Portal Awareness, relevance and Use
• Relevant but low awareness and use
• Not always practical
• On the whole, information is judged as hard to
  find
• Information Channels and Modalities
• Internet (Google, Email, Widgets etc...)
• Chambers of Commerce
• EU Publications and brochures.
• Frequency for receiving information monthly to
  weekly.

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Thank you.