EasyChild Launch

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• EasyChild Launch
• September 27, 2004

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• Corporate HQ San Diego, CA
• Founder Leland J. Ancier, President
• Director Garth Ancier, Chairman,
• The WB Television Network

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Mission

• Easychild is a structured family behavior system
  that uses visual expectations and earned
  privileges to promote positive parenting for more
  successful kids and more time for life.

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Product Description

• EasyChild software is a family behavior system
  designed to allow parents to create an effective
  and time-efficient program to create lifelong
  patterns of positive behavior, reduced anxiety
  and frustration, and greater self-esteem and
  self-reliance, resulting in happier and healthier
  children.

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Leland Ancier, President

• Creator of 30 Software Titles
• Eight-in-One - the first integrated software
  suite for IBM PC
• Resume Kit the first software resume product
• Avery Labelpro the first high quality labeling
  program
• Publishers Powerpak the first font technology
  product
• INC. Magazines Software Entrepreneur of the
  Year (1993)

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Parent Company

• Encourage Software
• One of the first companies to pioneer the use of
  behavior management software in family scenarios.
  
• The company prides itself on its mission to help
  families to maintain healthy, nourishing
  relationships.

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Flagship Product EasyChild

• Effective, time-efficient behavior program
• Creates lifelong patterns of positive behavior
• Reduces anxiety and frustration
• Increases self-esteem
• Develops self-reliance

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Product Inspiration

• ADHD Diagnosis in own son, Brandon
• Extensive Consumer Software Background
• Research into other solutions for dealing with
  ADD and ADHD
• Prototype Developed in 2000-2002

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The Inspiration (cont.)

• The system worked well not only for his own
  son, but also for others who tried out the
  product.
• Based on the incredible testimonials, the
  software was packaged into a retail consumer
  product
• Brandon Ancier is now in a top school, on the
  Dean's list, takes no medication, and an aspiring
  film maker.

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Positioning

• EasyChild is Parenting Made Easy
• New Tool for Frustrated, Time-Challenged Parents
• Program for Parents to instill structure and
  consistency to build self-esteem into their
  children lives

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Target Market - Primary

• Parents
• Caregivers
• Extended Families

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Market Trends

• Families are looking for solutions for helping an
  ADD/ADHD family member (estimated 2 million
  children with ADD / ADHD according to HealthLink
  USA.)
• Overworked, busy parents dont always have the
  time (and energy) to stay on top of their childs
  everyday activities.
• Many families simply arent aware that other
  alternatives are available in lieu of, or in
  combination, with drug therapy programs.
• It is estimated that 15 of the US population is
  suffering from some sort of personality disorder
  (paranoia, depression, antisocial). A common
  trait of these disorders is impulse control.
  (Source http//www.emedicine.com/med/topic3472.ht
  m)

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The EasyChild Solution

• This Week's Behaviors Next Week's Privileges
• EasyChild provides family with a time-effective
  behavior system designed to allow parents to
  implement a structure of visible expectations and
  earned privileges to create lifelong patterns of
  positive behavior, reduced anxiety and
  frustration, and greater self-esteem and
  self-reliance, resulting in happier and healthier
  children.
• Positive Behaviors more privileges and more
  allowance
• Negative Behavior less priveleges and less
  allowance

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EasyChild as a Learning Tool

• Developed as a tool to help parents create a
  consistent and structured environment to help
  their children build self-esteem through meeting
  their daily goals and activities.
• EasyChild is a interactive tool for parents
  raising children.
• ADD and ADHD Children, in particular, see life
  changing benefits from the structure systems
  outlined with EasyChild.

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EasyChild for Behavior Management

• Provides parents of children with behavioral
  concerns with an alternative method to help their
  children understand what is expected of them on a
  daily basis.
• Only the family or caregiver knows the exact
  areas where his/her child is having a problem.
  The benefit of EasyChild is that it is
  customizable by each family, and a useful
  solution for a variety of childhood/teen
  problems.
• EasyChild helps a child or person to visually and
  immediately understand the results of actions.

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EasyChild as a Motivator

• EasyChild is game-like and kids love it.
• Children learn when they earn reinforced by both
  positive and negative points.
• The parents customize the tracked behaviors and
  set their relative importantance, based upon
  their own familys values and belief systems.

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Key Differentiators

• Unique Selling Position
• EasyChilds pricing is comparable to non-software
  solutions like books and videos and is often much
  less than many parenting classes and seminars.
• Standard 59.95
• Deluxe 99.95

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Standard Edition

• 59.95
• Everything you need to implement a consistent
  family structure
• Create your system, customizable structure for
  positive parenting
• Customizable weekly behaviour sheet for clearly
  defining expectations
• Customizable level chart with earned privileges
• Compute allowance automatically plus tools to
  teach children concepts of saving and budgeting
• Money system to create your own cash incentives
  and budgets to track and teach your child money
  management
• Tokens system to create your own token economy to
  teach your children to save for bigger rewards
  and value non-monetary incentives

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Deluxe Edition

• 99.95
• Includes everything in the Standard Edition plus
• Incidents system for creating a familys custom
  rules and consequences to address serious
  incidents. Manages the consequences for those
  unfortunate but serious behaviors which happen
  now and then. (Learning is enhanced when parent
  and child can review behavior and financial
  history in reports and graphs.)
• History feature for reviewing behavior and
  financial history using reports and graphs (helps
  with visualizing trends)
• Analyzer to identify the important behavior
  trends over time and help you interact with your
  children in a positive supportive way

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Key Differentiators

• Unique Selling Positions (cont.)
• EasyChild is a personal, customizable family
  system.
• EasyChild is a family communication tool.
• Kids learn when they earn.
• Level system - this weeks behaviors next week's
  level of privileges.
• Stress Reliever / Time Savings for Parents

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Key Differentiators

• Unique Selling Positions (cont.)
• ADD / ADHD behavioral modification and learning
  tool.
• How Can You Play a Game When You Dont Know the
  Rules?
• Teaching the Art of Self-Reliance (the basis for
  any success in life).
• Gifting Program Look for more news from
  Encourage Software in this area.

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Age Groups

• Recommended for ages 6 years to 15 years.
• Standard Version works great for ages 6 years
  through 12 years.
• Deluxe Version provides enhanced feedback and
  incident system to manages the tough teenage
  years, ages 12 years through 15 years.

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Technology Platform

• Minimum System Requirements
• Microsoft Windows 98/Me/NT/2000/XP operating
  system
• Minimum 30 MB of free hard disk space
• CD-ROM Drive
• 1 GHz processor or higher recommended
• 64 MB of memory or higher
• 600x800 or higher monitor resolution
• Microsoft Internet Explorer
• Product comes with free tech support and a 60
  day money back guarantee.

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Usage Scenario

• The EasyChild product was originally developed
  for the high need families those struggling with
  ADD / ADHD children, but it became evident that
  today's typical parents are dealing with similar
  behavioral issues.
• Parents looking for more structure and more free
  time in their family life are using EasyChild to
  do the following
• Organize their childs weekly tasks and chores.
• Clearly define expected behaviors and set up a
  plan with earned privileges for rewarding
  positive behavior (such as making the bed, not
  interrupting in class, not hitting sister, for
  example).
• Teach children work ethic and self-reliance,
  moral values and socially accepted behavior
  patterns.
• Teach children the concepts of savings and
  budgeting. (Standard Version)
• Analyze behavior trends using the visual analyzer
  (Deluxe version)

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Sales Channel

• Product on sale direct via 800 number and online
  store in conjunction with Yahoo Merchant.
• (On sale date September 27th) www.EasyChild.com
• Company has partnered with MediaCorp
  International for Direct Response TV.
• Company is seeking additional distribution and
  channel partners for January 2005 retail launch.