K12 Team Digital Whiteboard Product Overview and Market Research

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K-12 TeamDigital Whiteboard Product Overview and
Market Research
Andrew Oh Alenoush Aghazarian Sona Sarian

• Tiffany Liu
• Vince Kapur
• Meg Babakhanlou
• Janet Sok

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K-12 Connected Classroom Technology

• Product Service
• Digi-Note - Digital White Board with Infrared
  Technology, Transferring Notes from White Board
  to PDA.
• Goals
• Retains students attention and focus on lesson
• Eliminates paper notes
• Easy note-taking, organizing, and erasing saves
  time in class
• Portable lesson notes
• Price Budget
• 699 White Board
• 299 Avg. price PDA Includes Infrared Pen,
  Bilingual Software Package
• 7000 Total for class of 20-22 students
• 100-150K Total for fully integrated school

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Product Features

• Touch Screen with Handwriting Recognition
• Rigid construction withstands classroom wear and
  tear
• Minimal glare for use as projection surface
• Simple on-screen controls sized for easy access
  while writing
• User-friendly, requires no training or adjustment
  to lesson format
• Input to Touch Screen Saved as Text or Image
• Notes saved as ASCI text files for easy
  importation into other programs
• Sketches, Plots, Equations saved as images for
  easy reference
• Bluetooth Wireless Technology
• Connects to compatible wireless devices
• PDAs, Laptops, BlackBerries, Phones, Printers
• In classroom scatternet allows Bluetooth
  communication with every student within effective
  range of 32 feet

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Potential Customers/Market

• Target Customers
• 105,000 K-12 schools in the United States
• Different schools have different resources
• Private / Public Schools / Religious
• Special Needs / At Risk Schools
• Aim to sell product to 20,000 schools in next
  8-10 years
• Potential for future markets
• Higher Education
• Business conferences
• Art class edition

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Primary Competitors

• Mimio, SMART, Prometheon, Hitachi
• Ceramic steel dry erase whiteboard incorporating
  digitizer technology for Interactive and Digital
  whiteboard functions
• Electronic pens act as cordless mouse to control,
  mark up and save/print their desktop applications
  and documents from whiteboard to external PC
• records all of the handwritten notes as images
• Traditional low-cost whiteboards
• Students required to copy notes, attention drawn
  away from discussion
• Additional costs for markers and cleaning
  products

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The Digi-Note Competitive Advantage

• Handwriting Recognition identifies and translates
  written notes into text
• Students can annotate and organize notes more
  effectively
• Operates independently without projection from
  external computer
• Competing systems do not include the additional
  cost of required PC
• Quick, easy setup with no hassle from computer
  start-up or cable connection
• Complete wireless functioning inside the
  classroom saves time and facilitates adoption
• Allows schools to save money by utilizing
  existing projection tools
• Touch screen requires no specialized electronic
  pens
• Saves additional maintenance costs for batteries
• Teachers and students can use Digi-Note in the
  event of lost pens
• Low-Cost and lightweight
• Paperfree

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Digi-Note is EASY and FUN!