Shell Canadas RFID Tags

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Shell Canadas RFID Tags
Huang Hao Zhe
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Synopsis

• RFID Radio Frequency ID
• Transmit and receive radio signals over short
  distance
• Ex. Payment processing, baggage tracking
• Shell Canadas easyPAY uses RFID tech
• Bill the fuel to customers chosen credit card

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The effect of RFID to Shell Canada

• Convenience consumers likes to fuel in Shell
• The effect that consumers continue to fuel in
  Shell
• Save service cost
• Quicker and better way of gathering info from
  consumers to Shell
• Shell has a sustainable competitive advantage
  when other oil company dont use RFID or better
  tech

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Other possible applications of RFID

• Library management
• campus card
• fast food drive through
• super market paying method and
• Casino

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Possible impact of RFID on petGRO

• For petGROs JIT system, as a similar way as the
  baggage tracking
• . production managementmaterial management
  
• . finish good distribution management
• management and operation of the company
• . employee attendances
• . employee card (similar to campus card)

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Possible impact of RFID on RD

• management of information and patent security
• new ideas of products
• . Ex. Use RFID technology to track the pets
  diet and their habits.
• . information can also be the feedback for
  products developments and customer
  individualization

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Thank you very much