NAMING AND DESCRIBING Naming Components and Concepts - PowerPoint PPT Presentation

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NAMING AND DESCRIBING Naming Components and Concepts

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Legibility of a concept, or the efficiency of naming = explicitness ... formal series of proceedings, as a festive celebration, a course of study, etc. ... – PowerPoint PPT presentation

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Title: NAMING AND DESCRIBING Naming Components and Concepts


1
NAMING AND DESCRIBING Naming Components and
Concepts
TAKE FOR EXAMPLE THE CONCEPT OF A SEAT
2
  • Words often fail to suggest the world of shapes
  • Naming classifying or typing
  • Words can become blockading pre-suppositions

3
  • Legibility of a concept, or the efficiency of
    naming explicitness expressiveness

TAKE FOR EXAMPLE THE CONCEPT OF A SEAT
Explicitness is related to cultural assumptions
or icons (consciousness)
Expressiveness is related to the world of
feelings (unconsciousness)
4
  • When naming a concept or a component it becomes
    essential to define its context, meaning by
    context, the scale and field of analysis of the
    object, in other words the FOCUS

scale
field of analysis
Are we using the correct scale of approach
when describing an object?
What level of abstraction are we using to
describe a certain concept?
5
The overlap of focuses can many times reveal the
essence of the object. Does the naming of
actions form another sort of concept than the
naming of objects?
Naming transformations, therefore becomes a
major aim to the field of design
6
Ways of naming transformations Pro-gram A
descriptive notice, issued beforehand, of any
formal series of proceedings, as a festive
celebration, a course of study, etc. a
prospectus, syllabus in current use esp. a
written or printed list of the pieces, items,
or numbers of a concert or other public
entertainment, in the order of performance.
(Oxford English Dictionary)
Dia-gram 1. An illustrative figure which,
without representing the exact appearance of an
object, gives an outline or general scheme of it,
so as to exhibit the shape and relations of its
various parts. 2. A set of lines, marks, or
tracings which represent symbolically the course
or results of any action or process, or the
variations which characterize it. (Oxford
English Dictionary)
7
Statement Whereas the program emphasizes the
events an their order in time, giving great
importance to functions, the value of the
diagram, in the design task, seems much more
relevant for it prevails the shape in which the
different parts relate, emphasizing the dynamic
aspects of reality. After all, we are
designers
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