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Colorado 5 Million Lives Campaign

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A communications plan including activities to help spread, sustain and support ... Activity: Post team-building flyers in areas frequented by employees ... – PowerPoint PPT presentation

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Title: Colorado 5 Million Lives Campaign


1
Colorado 5 Million Lives Campaign
  • WebEx Call February 6, 2008

5M Lives WebEx Call, 2/6/2008
2
SE2 Role
  • Strategic communications planning
  • Technical assistance
  • Advice/ideas
  • Tool-box of materials

3
SE2 Role
SE2 will help hospitals develop
  • A communications plan including activities to
    help spread, sustain and support campaign efforts
    internally and externally.
  • An outreach plan to inform patients and families
    about your hospitals efforts to improve the
    safety of care.

4
5M Lives Communications
Communications Plan Goals
  • Inform internal hospital staff of campaign to
    get buy-in
  • Inform the public of the efforts your hospitals
    involvement in the campaign

5
Internal (Hospital) Communications
Goal Sustain patient safety improvements by
creating awareness throughout your hospital and
keeping employees motivated to apply the
interventions
6
Internal (Hospital) Communications
Objective Inform employees about your hospitals
involvement in the campaign Activity Include
template newsletter article in internal hospital
newsletter

7
Internal (Hospital) Communications
Objective Get buy-in from employees and provide
an opportunity for questions from them Activity
Introduce 5M Lives Campaign at employee meetings
8
Internal (Hospital) Communications
Objective Get buy-in from physicians and provide
an opportunity for questions from them Activity
Introduce 5 Million Lives Campaign at physician
meetings
9
Internal (Hospital) Communications
Objective Get and keep hospital employees
excited and motivated about the
campaign Activity Post team-building flyers in
areas frequented by employees
10
Internal (Hospital) Communications
Objective Provide employees with tools to
improve patient safety procedures Activity
Distribute HITs and campaign fact sheets to all
employees
11
Internal (Hospital) Communications
Objective Continue education for employees to
ensure interventions are being implemented
correctly Activity Host periodic informational
sessions on the interventions and technical
aspects of each
12
Internal (Hospital) Communications
Objective Recognize employees who are champions
of the campaign, helping to build morale and have
outstanding performance in increasing patient
safety Activity Create an employee recognition
program for outstanding adherence to patient
safety improvements
13
External (Community) Communications
Goal Increase community awareness about patient
safety improvements in your hospital.
14
External (Community) Communications
Objective Inform the community that your
hospital is participating in the campaign as part
of its commitment to continual patient safety
improvements Activity Send template press
release to local media on your hospitals
participation in the campaign
15
External (Community) Communications
Objective Inform patients and families about
patient safety improvements at your
hospital Activity Provide informational sheets
for patients and families in waiting rooms and
pharmacies
16
External (Community) Communications
Objective Create opportunities for community
involvement to generate interest in the
campaign Activity Develop materials or use
existing materials to educate the community on
the campaign during existing events
17
External (Community) Communications
Objective Continue to keep the public informed
on the campaign Activity Include template
article in hospitals community newsletter
18
External (Community) Communications
Objective Keep the public informed on progress
of the campaign Activity Update and resend
press release to your local media periodically
with updates throughout the campaign
19
External (Community) Communications
Objective Provide the perspective of hospital
leadership on what your hospital is doing to
increase safety and reduce infections Activity
Submit an op ed from your hospitals CEO or
trustee to your local newspaper
20
Communications Tool-box
Go to
www.Colorado5MillionLives.org
21
Recent news stories
Fort Morgan Times http//www.fortmorgantimes.c
om/articles/2008/01/07/news/local_news/520million
20lives20campaign.txt Pueblo Chieftain
http//www.chieftain.com/metro/1199844017/12
22
Proactive media outreach
  • Safety and infection prevention are getting a
    lot of media attention
  • Story telling can be powerful
  • Example Colorado 100K Lives Campaign

23
Proactive media outreach
  • Story Ideas
  • A patient saved by your Rapid Response Team
  • A family helped by the efforts your hospital is
    making in patient safety
  • Sustainable improvements youre seeing in
    outcomes due to safety interventions
  • An op-ed signed by your CEO about could use
    hook of current news related to safety (MRSA
    prevention, hospital report card, etc.)

24
5M Lives Communications
Website www.Colorado5MillionLives.org (Will
be updated with materials / information
throughout the campaign.)
25
Questions?
  • Olivia Gallegos
  • Campaign Communications Coordinator
  • SE2
  • 907 Acoma St. Denver, CO 80204
  • 303-892-9100 x 19
  • Olivia_at_PublicPersuasion.com
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