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Building a Culture of Philanthropy in Your School

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How often do DoD and Head meet? Does the Head give at a meaningful level to AF and campaigns? ... How can you capture early interest in giving back? ... – PowerPoint PPT presentation

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Title: Building a Culture of Philanthropy in Your School


1
Building a Culture of Philanthropy in Your School
  • Anne Seltzer
  • Helen Colson
  • AISGW Development Conference
  • June 2009

2
Board Chair is enthusiastic about fund raising.
  • How does Chair show enthusiasm?
  • How does Chair speak about fund raising to the
    rest of the Board and community?
  • How can you encourage a reluctant Board Chair?

3
100 of Board supports annual, capital, and
planned giving at a meaningful level
  • How important is this?
  • How much depends on Board Chair?
  • How long does it take to educate the Board?
  • Who best does this?

4
Head of School participates actively and
frequently in fund raising.
  • How easy is it to get time on the Heads
    calendar?
  • How often does Head stop by Advancement Office?
  • How often do DoD and Head meet?
  • Does the Head give at a meaningful level to AF
    and campaigns?
  • How does the Head talk about money?

5
New parents expect to be asked to support the
school.
  • How soon does the process start?
  • How can a school introduce idea of giving without
    resentment?

6
The school has a clear and consistent brand.
  • Does everyone tell the same story, use the same
    language?
  • Is there an effective marketing committee?
  • Does the strategic plan address
    branding/identity?
  • Is the school fearless about asking for feedback?

7
Student philanthropy is encouraged.
  • Tsunami relief
  • How can you capture early interest in giving
    back?
  • How can you educate students about philanthropy?

8
Donors are well stewarded and often thanked.
  • Most important lesson of this recession
  • Who is responsible for this?
  • When does this program get addressed?
  • What defines effective/ineffective thanking?

9
Alumni come back/give back
  • Where do you start?
  • What groups really count?

10
Volunteers volunteer to solicitand agree to be
trained
  • What does the ideal volunteer look like?
  • How can you recruit him/her?
  • How many top volunteers do you need?
  • Is training important? Who does it?

11
Campaigns generate excitement and pride!
12
The Admissions Office talks easily about
development needs
  • Are there boundaries?
  • How early is too early to start the conversation?

13
Development staff is well known throughout the
school and is viewed favorably.
  • What is our responsibility in this goal?

14
These help promote culture of philanthropy
  • Good annual reports
  • Class affiliations/competitions
  • Publicizing all good news
  • Honest talk about giving
  • Consistent messages
  • Messages that connect giving and mission

15
Remember!
  • This all takes time and repetition.
  • All schools must think about this!
  • Independent schools ARE philanthropic!
  • Institutional pride/giving culture are
    intermeshed!
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