Social Networks Go Mobile With Handset Makers

1
Social Networks Go Mobile With Handset Makers

• Eager to travel, Facebook and Myspace are
  striking deals to be featured on BlackBerrys and
  iPhone and in cell phones from INQ and Nokia
• ???????
• ???

2
Outline

• Summary
• Analysis
• Conclusion
• Social network in Taiwan

3
Summary

• Software and cell phone manufacturers are
  striking deal to mobile social network market
• Hutchison Whampoa has integrated Facebook INQ and
  to be released in Britain and Australia on
  Christmas
• Myspace developed its own application for iPhone
  and release a special BlackBerry application in
  few weeks
• Nokia prefer to develop its own network with
  Friendster

4
Summary(Cont.)

• The level of development
• The phones address book displays contacts logged
  into Facebook its camera posts picture directly
  to the social network site
• The use rate of social network on mobile is low
• Its slow to surf
• Lacks of good browser

5
Analysis

• User rate about the countries(report from
  Nielson)

6
Analysis

• Why the rate is so low?
• Application is not well done for mobile social
  network
• Browser
• OS
• It is hard to use
• Small screen
• Transmitting speed
• Input
• Security

7
Conclusion

• Simple for the users
• The attach market for social network
• Google CEO Eric Schmidt says that mobile
  advertising could be twice as profitable as
  conventional advertising because its are more
  personal

8
Social network in Taiwan

• Push mail
• Compress mail(2M2K)
• real-time and take the initiative to the user's
  E-mail sent to the handheld mobile device
• Messenger
• BlackBerry Messenger?Yahoo! Messenger?Google
  Talk?MSN Messenger

9

• Thanks for listening