Hermann Bluemel

1
in Berlin Final Conference 19-12-2008
in Bukarest
Hermann Bluemel Senate Department for
Urban Development Berlin, Germany Division of
Transport Policy

2
Content

• The Bike in Berlin Urban Transport
• Focus Activities
• Overview of Activities and Examples
• Lessons Learned
• Activities Planned for the Future

3
I. The Bike in Berlin Urban Transport
Development of Bicycle Use in Berlin since 1990
A sucess story o increase of 50 since 1990
(whole city) o increases of up to 35 within 5
years on some inner city arterial
roads Consequences o increase of capacity
problems (parking of bicycles at home, at
destinations, at PT-stops and -stations,
transport of bicycles in PT, at traffic
lights,..) o increases of (severe) conflicts
(cyclists versus car drivers and pedestrians)
Development of Bicycle Use in Berlin since 1990
(8 permanent counting places)
4
II. Focus Activities - Contribution to Action by
Berlin
DB Rent WP 3 Bike Sharing o Integration
of Call a Bike into a location based service o
Optimising Scheme o Adresseing further target
groups WP 5 Planning for Cycling o
Integration of BS into Public Transport Senate
Department for Urban Development (SenStadt)
WP 4 - Communication and Awareness o
Motivation and image campaign (concept) WP 5 -
Planning for Cycling o Second Level Bicycle
Route Network o Bicycle Parking
Infrastructure o Local steering group WP 6 -
Local Partnerships o Cycling Council (FahrRat)
5
III. WP 3 Bike Sharing - Contribution to Action
by Berlin (1)
DB Rent o Integration of Call a Bike into a
location based service o Adressing
new target groups o Optimising service (by
analysis of bike theft / loss, Analysis of
customer acceptance)
6
III. WP 3 Bike Sharing (2)
DB Rent Integration of Call a Bike into a
location based services o Improved access to
Bike Sharing service o Useful content for
LBS-applications o Alternative to the
navigation-revolution of private
cars Perspective o Expanding for all cities and
other services (Carsharing) o Improved handling
of Call a Bike etc. o Integration into new touch
devices (iphone, android) o Future standard for
all Bike Sharing Schemes
7
III. WP 3 Bike Sharing (3)
DB Rent Adressing further target groups o
Predestinated for sightseeing trips ? Special
offers for groups (10-50 people) o Institutional
cooperations (companies) ? Commuting trips,
work trips o Combination with sport events ?
Leisure trips Integrating new target groups and
stakeholders ? Important to establish the
service ? Important to improve the service
? Important to define a new approach
8
III. WP 3 Bike Sharing (4)
Optimising service Analysis of thefts /
loss o Highly rate at the beginning (it is
new, kick, proof of concept) o Decreasing
to a permanent level (dependent on city
factors) o No significance to economic
indicators Trends o Higher risk if water is
near (rivers, canals etc.) o Higher risks in
districts with a lower social index
9
III. WP 3 Bike Sharing (5)
DB Rent Optimising o Expanding the fleet by
further 150 Bikes in 2008 o Introducing new
tariff offers in 2008 o Testing first small
cooperations with local PT-operators Results
? Number of trips increased gt 35 in 2008 ?
Number of users increased gt 15 in 2008 ?
Improved efficiency
10
III. WP 4 Communication and Awareness (1)
Senate Department for Urban Development
(SenStadt) o Motivation and image campaign
(concept) o Plan for sponsoring
Developed in discussions with o the German
Car Driver Association (ADAC) and o the German
Cyclist Association (ADFC)
11
III. WP 4 Communication and Awareness (2)
target groups of the campaign by age and
typography
12
III. WP 4 Communication and Awareness (3)
Strategic approach greater respect for rules
greater traffic safety
13
III. WP 4 Communication and Awareness (4)
Emphases of the campaign o Target group
delimitation and focus on groups with a
sophisticated grasp of communications media o
Integrated communication with modules aimed at
the target groups o Campaign claim as the
unifying aspect of all communication media o
Acquisition of partners and sponsors o Principle
of sustainability based on attitude- and
behaviour-changing measures
14
III. WP 4 Communication and Awareness (5)

• Central Idea Change your view
• o Exchance of glances recognise each other as
  individuals gt to move from an object to a
  subject gt road user becomes an
  individual face
• o Exchance of glances becoming acquainted with
  his or her situation and intentions encourages
  understanding for the subjectively experienced
  situation of the other person
• o Exchance of glances less stress - more fun

15
III. WP 4 Communication and Awareness (6)
Communication tools Module 1 aiming at
multipliers and general public Module 2aiming
at adult car drivers, cyclists and
pedestrians Module 3aiming at older youths
between 14 and 18 years, teachers
16
III. WP 5 Planning for Cycling - Contribution to
Action by Berlin (1)
Senate Department for Urban Development
(SenStadt) o Second Level Bicycle Route
Network o Bicycle Parking Infrastructure o
Local steering group DB Rent o Integration
of Bike Sharing into Public Transport
17
III. WP 5 Planning for Cycling (2)
Second Level Bicycle Route Network o in the
past long-distance-orientation of planning for
cycling, preference of touristic and leisure
interests o function of a bicycle in daily
mobility short distance, neighbourhood-orient
ed mobility o task of SPICYCLES Berlin
planning of second level bicycle route network
as a pilot project in one borough
Berlin Bicycle Lane Core Network
18
III. WP 5 Planning for Cycling (3)
Potential demand of cycle traffic in Pankow
(resident population)
pilot borough an existing infrastructure (Berlin
bicycle lane core network)
Number of cycle trips per day
19
III. WP 5 Planning for Cycling (4)
One dot equals approximately 500 jobs
Inventory infrastructure, routes, bicycle
friendly paths
Destinations of cycle traffic in Pankow
20
III. WP 5 Planning for Cycling (5)
Places of low and high demand
Places of low and high demand
Places of potentially high demand
Desired Routes
21
III. WP 5 Planning for Cycling (6)
A number of options
Public participation
Variation 1 missing link
22
III. WP 5 Planning for Cycling (7)
Variation 3 through private plot
Variation 2 through allotments
Second level Cycling routes network
conceptintegrated with Berlin bicycle lane core
network
23
III. WP 5 Planning for Cycling (8)
Guidelines to Second Bicycle Route Planning
Guideline to Bicycle Parking
Final local workshop on Planning for Cycling
Presentation of Planning concept to public,
politicians and experts
24
III. WP 5 Planning for Cycling - Contribution to
Action by Berlin (9)
DB Rent o Concept for Integration of Bike
Sharing into Public transport Target local
Public transport operators (S-Bahn Berlin, BVG,
DB Regio) Outcomes 1) mobility
package o Integration by combined access
tariffs o Concept promoted and discussed 2)
short term tariff special during big strike in PT
of Berlin (March 2008) 3) local stakeholders
interest and recognition of importance of
integration increased Perspective autumn
2008 round table with local stakeholders (Senat,
local PT operators) o defining a new approach
of integration
25
III. WP 6 Local Partnerships - Contribution to
Action by Berlin (1)
Senate Department for Urban Development
(SenStadt) o Cycling Council (FahrRat)
Members Senate, boroughs, public transport
operators, NGOs like the German
Cyclist Association and Friends of the Earth,
bicycle retailer, consultant (planer),
scientists Declaration adopted 30th August
2007 Increasing cycling as a contribution to
climate protection o Berlin has made progress
but not enough yet o Cycling Council is
impressed by activities undertaken in other
European cities o Cycling Council stresses the
importance of the support of boroughs to
increase cycling sufficient trained staff at
highest priority Declaration adopted 4th August
2008 Increasing cycling creates new challenges
o parking at home and at all destinations of
daily mobility o road safety infrastructure
improvement, communication o integration of
public bikes and traditional public transport o
update of the Berlin Bicycle Strategy in 2009
26
IV. Lessons Learned (1)

• High interest of politicians in bicycle
  policycycling has become a political success
  story gt increase of public budget for cycling
  infrastructure
• 2. Substantial progress in bicycle use needs an
  integrated approach
• 2.1 Integrated planning for cycling
• ? secure parking of the bicycle at home,
  comfortable access
• ? short distant-, neighbourhood-oriented bicycle
  paths due to the function of the bicycle in daily
  mobility
• ? secure parking of the bicycle at place of
  daily activities (school, working place,
  shopping, leisure)? periodical monitoring of
  efforts
• 2.2 Integration of bicycle and public transport
  planning and services (PT and bicycle are dream
  team)
• ? secure parking of the bicycle at tram, metro
  and railway stations (railway systems)
• ? carrying of bicycle in PT coaches (flexible
  coaches, separate space to reduce conflicts)
• ? Integration of public bikes and PT (integrated
  marketing, integrated tariffs, common brand)
• Remaining tasks
• ? integrated planning for walking and cycling
  (strong interdependences, safety aspects)? legal
  barriers against integration of PT and public
  bicycles (legal definitions, funding
  regulations..)
• ? obligatory integration of bicycle
  infrastructure in EU funding (x of investment in
  infrastructure)
• ? technical standards for bicycles (lights,
  breaks, locks) ???

27
IV. Lessons Learned (2)
4. Success Factors ? involvement of cyclists
in planning projects ? involvement of Berlin
Cycling Council ? involvement of politicians,
parliament and media ? involvement of car
drivers organisation 5. Structural Barriers ?
weak regulations addressing housing and building
(parking of bicycle at home), partly solved ?
limited personal resources at borough
administration, limited capacity building ?
organisational differences in borough admin.,
large variety of responsibilities in planning
activities ? weak national regulations
addressing tax-reductions for bicycle use going
to work 6. Drivers ? increase of fuel prices ?
social and economic trends individualisation,
flexibilisation ? public discussion on
greenhouse gas emissions, climate change, peak
oil,.
28
V. Activities planned for the Future

• Realisation of the communication strategy
  developed in SPICYCLES
• Preparation of a summary on the outcome of all
  activities within the SPICYCLES-project
• as an input to
• ? the Berlin Cycling Council
• ? Update of the Berlin Transportation
  Development Plan 2009
• ? Update of the Berlin Cycling Strategy 2009?
  Update of the Berlin Public Transportation
  Development Plan 2010
• ? Update of the Berlin Road Safety Programme
• 3. Next generation of public bikes and
  integration with traditional public transport
  services

29
Thank you very much for your attentionand see
you in Berlin by bike again!

Contact Senate Department for Urban Development
Berlin Hermann Bluemel Am Köllnischen Park 3
phone [phone] D-10179 Berlin fax
49-(0)30-9025-1675 hermann.bluemel_at_senstadt.b
erlin.de