10 million job hunters for 3 million jobs U'S' Bureau of Labor Statistics

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Your Career is in Jeopardy ?

• 10 million job hunters for 3 million jobsU.S.
  Bureau of Labor Statistics
• 84 of workers hate their jobs CareerBuilder
• 1.3 more graduate hires in 2009 NACE
• Social networks for background checks
• 22 of hiring managers CareerBuilder
• 10 of admissions officers Kaplan

Solution Personal Branding
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You Can Make a Difference
Me 1.0 Me 2.0
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My Journey
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4-Step Personal Branding Process DCCM
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Command Your Career!
Persistent
Confident
Authentic
Passionate
Leadership
Transparent
Visible
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What is Your Brand?

• Self-Impression Perception

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What are your brand attributes?
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Personal Brand Assessment

• What personal attributes would you like to
  improve?
• How do your friends describe you?
• What are my five favorite activities?
• What are your favorite college classes?
• How do you define success?

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4-Step Personal Branding Process DCCM
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Personal Branding Toolkit
CD Portfolio
Resume
References Document
Cover Letter
Website / Blog
Business Card
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Blogging 101

• Know your brand
• Take a niche
• Register for
• Domain name
• Google Feedreader
• Wordpress.com/.org
• Design
• Blog marketing
• Comment on other blogs
• Link to other blogs
• Email experts
• Guest post

If a 7-year-old can do it YOU CAN
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LinkedIn 101

• Custom url
• Avatar
• Profile
• Recommendations
• LinkedIn answers
• Groups
• Networking
• Promotion

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Facebook 101

• Control your page
• Picture
• Status
• Find contacts
• Join groups and pages
• Events
• Share achievements

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Twitter 101

• Twitter ID
• Name
• Location
• Web
• Bio
• Avatar
• Background Image
• Follow people
• Promote your address
• Use the _at_ sign to network

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4-Step Personal Branding Process DCCM
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Market Your Brand

• Content is king but Marketing is the queen and
  the queen runs the household.
• Gary Vaynerchuk, Wine Library TV

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5 Promotional Tips

• Attend networking events
• Connect with the media
• Write articles
• Speak publicly
• Get endorsements

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4-Step Personal Branding Process DCCM
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Manage Your Brand

• Manage your personal brand so you can benefit
  from the new digital landscape instead of suffer
  from it.
• Tim Ferriss, Bestselling Author, Four Hour Work
  Week

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Or Lose Your Job!
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What Does Google Say About You?
53of people google others
47of people self-google
Pew Internet Study, Dec 07
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Your Brand is Searchable
My Blog
My Brand
My Magazine
Byline Article
Press
LinkedIn Resume
Facebook Profile
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Reputation Management
Your Brand Cant Hide From Google
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Protect Your Online Reputation

• YourName.com
• Facebook.com/people/Your_Name
• LinkedIn.com/in/YourName
• Twitter.com/YourName
• YourName.Wordpress.com
• FriendFeed.com/YourName
• Your.Name_at_gmail.com

usernamecheck.com
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Listen and Monitor 6 Tools
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The Real Way To Get A Job
Through machines Through people
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Command Your Future

• Be careful
• Work hard
• Build relationships
• Have fun!

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Its a
Brand YOU
World
Join the revolution!
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Continue Your Journey
In stores nationally on April 7th! PersonalBrandi
ngBook.com
Get your free sample today! PersonalBrandingSampl
e.com
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Connect With Me