Intel corporate messaging authenticity is limited to the reputation platform of innovation - PowerPoint PPT Presentation

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Intel corporate messaging authenticity is limited to the reputation platform of innovation

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In these qualities Intel's communication is credible and appeals to stakeholders ... Intel's corporate messaging is built around a simple but powerful model ... – PowerPoint PPT presentation

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Title: Intel corporate messaging authenticity is limited to the reputation platform of innovation


1
Intel corporate messaging authenticity is limited
to the reputation platform of innovation
Question 2
  • Honesty, credibility and sincerity in messaging
    is limited to main themes of innovation and
    superior technical quality
  • In these qualities Intels communication is
    credible and appeals to stakeholders

2
Intels corporate messaging is built around a
simple but powerful model
Question 2
Visible
Distinctive
Innovation
Reputationplatform
Expressiveness
Consistent
REPUTATION
Quality
Transparent
Authentic
3
Intels corporate messaging is built around a
simple but powerful model
Question 2
  • The model is based on a reputation platform of
    innovation
  • Corporate messaging based on this platform is
    very consistent internally and externally
  • This messaging is distinctive and visible
  • Transparency and authenticity of messaging is
    limited to this platform

4
Intels reputation platform of innovation is the
cornerstone of its corporate messaging
Question 2
  • Innovation is the company culture, spirit and
    image

5
Corporate messaging based on innovation platform
is consistent internally and externally
Question 2
  • Innovation is highly praised internally
  • Innovation is communicated externally
  • Advertising and media campaigns revolve around
    innovation

6
Intel intelligently exploits factors of
expressiveness
Question 2
  • All five factors are clearly involved in Intel
    corporate messaging
  • Corporate messaging is based on a well-defined
    and appealing reputation platform
  • Corporate messaging is delivered consistently
  • Expressiveness is quite high, particularly
    regarding the messages concerning Intels
    reputation platform

7
Intels effective corporate messaging delivers
reputation results consistently high reputation
rankings
Question 2
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