Top Ten Things to Prepare for Pharmaceutical and Medical Device Interviews - PowerPoint PPT Presentation

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Top Ten Things to Prepare for Pharmaceutical and Medical Device Interviews

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1. Top Ten Things to Prepare for Pharmaceutical and Medical Device Interviews ... Highlight transferable skills from past experience. Tell why you made the ... – PowerPoint PPT presentation

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Title: Top Ten Things to Prepare for Pharmaceutical and Medical Device Interviews


1
Top Ten Things to Prepare for Pharmaceutical and
Medical Device Interviews
  • Marketing Club Interview Workshop
  • 1/8/03
  • Bethany Thomson

2
  • Know your story.
  • 2-4 minutes long
  • Highlight transferable skills from past
    experience
  • Tell why you made the decisions you have made
  • Explain why healthcare exceptionally well.
  • The most important part of the interview
  • Ensure that your story builds naturally to this
    point
  • Tell each company why it is special.
  • Explain why you picked this company over other
    companies
  • Show that you are a good fit with their company

3
  • Know the key issues in the industry.
  • High cost of health care/pricing pressure
  • Patent expirations
  • FDA regulationmanufacturing, marketing, drug
    approvals
  • RD productivity and cost
  • Crowded markets and therapeutic areas
  • Understand industry trends.
  • Increasing consumer power
  • Industry consolidation/MA/partnerships
  • Globalization
  • Rise of managed care
  • Genomics/proteomics

4
  • Share your transferable marketing skills.
  • Required skills same as other marketing jobs
    (creativity less)
  • Key skills leadership, analytical/problem
    solving, teamwork, communication, decision making
  • Have three examples per skill cannot know every
    question
  • Know the marketing case frameworks.
  • Clorox case guide is my favorite
  • Most common questions are product launch and
    pricing
  • When in doubt, use situation analysis, STP, 4Ps

5
  • Realize that there are multiple customers in
    healthcare.
  • Physicians--1 importance
  • Consumer
  • Managed care/PBMs
  • Government
  • Remember that most marketing is done via the
    sales force.
  • Traditional marketing items (advertising, trade
    promotions, etc.) are less important
  • Government regulates all interactions.
  • Sales person gets little time with doctor in
    pharmaceuticals.

6
  • Relax and be yourself!!
  • QUESTIONS??
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