Going Small: Music Video on the Go - PowerPoint PPT Presentation

Loading...

PPT – Going Small: Music Video on the Go PowerPoint presentation | free to download - id: 15c75f-ZDc1Z



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Going Small: Music Video on the Go

Description:

xap:CreatorTool Adobe Photoshop CS2 Macintosh /xap:CreatorTool ... xmlns:stRef='http://ns.adobe.com/xap/1.0/sType/ResourceRef ... – PowerPoint PPT presentation

Number of Views:39
Avg rating:3.0/5.0
Slides: 23
Provided by: BG4
Learn more at: http://www.blaineglobal.com
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Going Small: Music Video on the Go


1
Going Small Music Video on the Go
A panel of experts discuss the market for music
video content on UMD and the future possibilities
of downloadable music video content for iPod and
other handheld devices.
Blaine Graboyes 07 March 2006
2
BG UMD
Blaine Graboyes
Media Architect Comchoice A leading provider of
digital media services for DVD, Games, BD/HD, UMD
and digital TV.
President Silver Platter The first indie UMD
label and retailer, releasing UMD Video, Mags,
Software and more.
Service Provider Publisher / Label
3
BGs Music Video DVD Highlights
  • Mocean Worker DVD Single 1997 Palm Pictures
  • first DVD-Video music single, sold POP at Tower
    and others
  • Lou Reed Rock n Roll Heart 1998 American Masters
  • Grammy for Best Longform Music Documentary
  • Tyrese / GUESS WebDVD 1999 GUESS / RCA Records
  • DVD Awards winner in 2000 for WebDVD Excellence
  • Melissa Etheridge Live...and Alone
    2003 Universal Music (UMe)
  • Awarded Double Platinum DVD from RIAA
  • Produced thousands of DVDs since 1997 for all
    kinds of clients

4
BG / Comchoice Recent UMD Projects
  • Comchoice Clients
  • Wedding Crashers New Line
  • Saw II, Devils Rejects, Lords of War Lionsgate
  • Transporter 2 Fox
  • Bob Marley Universal Music
  • Silver Platter Releases
  • The DC Video
  • Teddybear Crisis
  • The Community Project
  • As If

5
PSP / UMD Overview
  • Plays games, movies, music, photos, software and
    more
  • Built-in WiFi and browser for online access
    anywhere
  • also LocationFree TV and RSS Reader
  • UMD 1.8GB or about 2 hours of video
  • Similar specs to DVD-Video (multiple video,
    audio, subtitles)
  • UMD Video interactivity much more flexible than
    DVD-Video
  • JavaScript / XML, unlimited variables, better
    integration, etc.

6
Widely recognized for the quality of our work.
2005 DVD Awards Nominations
  • Past Awards Include
  • Golden Lamp Award
  • American Graphic Design Award
  • Telly Awards
  • Axiem Awards
  • DVDA DVD Excellence Awards
  • Videographer Awards

Best of Show
Lord of the Rings Return
New Line Home Ent.
Seinfeld Season 1 2
Sony Pictures Home Ent.
Super Size Me eeDVD
Comchoice/Hart Sharpe
Ultimate Matrix Collection
Warner Home Video
Best Game Play
Aladdin Special Edition
Buena Vista Home Ent.
Madagascar DVD Game
Comchoice/b EQUAL
Scene It? Harry Potter
Screenlife LLC
Trivial Pursuit DVD Star
Vision Noise Inc.
Best Documentary
Addl. categories
Best Menu Design
Best Authoring Design
7
(No Transcript)
8
(No Transcript)
9
What is a video-based digital music product?
  • There is not even a word for sequential images
    with synchronized sound...film, video, tape, TV,
    files, etc.
  • but that aside...
  • Music DVD used to be (1) concert or (2) music
    videos
  • or maybe a Documentary
  • What is the difference between a music video that
    includes skate footage OR a skateboarding video
    with cool music?
  • typical action sports video is 60 minutes of
    music too!

10
The DC Video UMD
11
The Indie UMD Label
  • Delivering mobile entertainment on a Silver
    Platter

12
Silver Platter
  • The First Independent UMD Label
  • The only publisher licensing and producing
    specifically for the PSP and UMD
  • Unique Releases / Suitable for All Ages across
    all Genres
  • UMD Video
  • Auto, Travel, Kids, Urban
  • Training, Comedy more
  • UMD Videogames
  • UMD Magazines
  • UMD / PSP Software
  • PSP Downloads
  • Branded Products

13
Overview
  • Founded in 2005 by industry veterans
  • Release Schedule of over 35 UMDs in 2006
  • Independent distributor and publisher
  • Silver Platter handles licensing, production,
    manufacturing, sales, marketing and distribution
    - wholesale, retail and online
  • Silver Platter sells direct online at
    www.umdlab.com - as well as developing
    non-traditional sales outlets for UMD worldwide
  • Partners such as Image Entertainment, Ally Video,
    Infinity Enterprises (UK / EU), and
    Championvisions (Japan) provide additional
    distribution
  • Comchoice provides exclusive UMD production
    services
  • The UMDlab retail location opening in Venice, CA
    on May 1

14
Silver Platter Online
  • UMDlab.com
  • Features UMDs with Shopping
  • PSPset.com
  • Provides Free Video Downloads for PSP
  • Both sites PSP formatted and optimized
  • Combined traffic over 10k visitors per day
  • 50 of traffic is from PSPs

15
UMD Sales Perspectives
  • The Studio Perspective
  • Variety reports UMD sales are below studio
    expectations
  • Challenge UMD viewed thru lens of DVD and home
    entertainment
  • The Indie Perspective
  • Non-traditional approach yielding exceptional UMD
    sales results
  • Solution UMD viewed as totally new product and
    marketplace
  • Why the difference?
  • Not trying to re-release, rather trying to
    re-present
  • Why buy the same movie on UMD that you own on
    DVD?
  • Because the portable experience can be different,
    better and optimized for a different set of
    viewing situations than home entertainment
  • Unique, Additional, Exclusive Bonus Content on
    UMD only!!!

16
Portable is about Clipping!
  • from Forbes magazine Toy Box column
  • The PSP is the perfect snacking device for
    busy executives.
  • Silver Platter version - As fun for 5 minutes as
    an hour!
  • Portable media content requires a new outlook on
    the presentation and delivery of re-presented
    material
  • What is the difference between a Chapter and an
    Extra?

Chapters are below in Brackets and Extras are
above
17
Content Optimization Strategy
  • Genre / Subject - stuff PSP owners like to watch
  • Cinematography - shot up close or widescreen 16x9
  • Digital Masters - best AVI capture, de-interlace,
    encode
  • Compositing - all digital workflow allows new
    creative
  • Headphone Audio Mix - remaster for maximum level
  • Simplified Menus - simple to learn and quick to
    navigate
  • Integrated Instructions - in package and on menus
  • Device Situations - where / when will this be
    watched?
  • Build New Markets - women, education, training,
    promotions
  • Promo Partners - include cool stuff like games
    and mags

18
Future Media Pipeline
  • PSP and other portable devices share a similar
    set of challenges and benefits that extend to
    future formats too
  • Similar re-presentation issues for different
    media
  • DVD Games
  • Videogames
  • PSP / UMD
  • Mobile / Phone
  • Web / Wireless
  • Digital / IP TV
  • VOD / DVR
  • Brand Integration

19
Mobile Media Concepts
  • Music Concepts
  • Travel Guides - music compilation hosted /
    organized by city
  • EPK Collections - best of 80s rock or rap
    timeline
  • Trivia Games - DVD Games can be ported to UMD
    Video
  • Music Training - how to scratch, play guitar or
    setup gear
  • Other Concepts
  • Video-based Games (press left to watch him go off
    this jump, right for the other jump)
  • Language Training - from Multiple Choice to Sony
    Talkman
  • UMD Magazines Comics - interactive episodic
    readers
  • Optimized Websites - sniff for PSP, Mac/PC,
    handset, etc.

20
Mobile Media Potential
  • Future Trends both Big Small connectivity
  • BD/HD-DVD/TV talks to your PSP, iPod, phones and
    more
  • 6-7 million PSPs in USA, 100 million worldwide
    thru life
  • More than 40 million iPods and over 1 billion
    songs from iTunes
  • Less than 1 broadband video enabled mobile phones
    in USA
  • 60 of PSP software sales projected to be Video /
    Music
  • Mobile Media New Sales Outlets and
    Opportunities
  • Mobile phone stores, videogame retailers, apparel
    shops, etc.
  • Purchases made differently than DVD and home
    theatre

21
(No Transcript)
22
Going Small Music Video on the Go
Blaine Graboyes
Comchoice 2201 Park Place 100 El Segundo, CA
90245 310.220.3939 blaineg_at_comchoice.com www.comch
oice.com
Silver Platter 100 Market St D Venice, CA
90291 310.306.8424 bg_at_umdlab.com www.umdlab.com
About PowerShow.com