Being ready for the digital era Digital Terrestrial Television Conference, 24th October 2003, Cernobbio, Italy - PowerPoint PPT Presentation

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Being ready for the digital era Digital Terrestrial Television Conference, 24th October 2003, Cernobbio, Italy

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7 out of 10 DVD RW video recorders sold in 2003 will be based on Nexperia Home ... Enabling digital television ( iDTV) solutions at living room prices ... – PowerPoint PPT presentation

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Title: Being ready for the digital era Digital Terrestrial Television Conference, 24th October 2003, Cernobbio, Italy


1
Being ready for the digital eraDigital
Terrestrial Television Conference, 24th October
2003, Cernobbio, Italy
  • Indro Mukerjee
  • Executive Vice President and Chief Marketing
    Officer
  • Philips Semiconductors

2
Philips Semiconductors A leading silicon
solutions company
  • Top-10 supplier with revenues of 4.6 billion
    Euro in 2002
  • Focus on semiconductor solutionsfor Connected
    Consumer applications
  • 35,000 employees
  • A global organization with 19 manufacturing sites
    and a sales force delivering to 60 countries
  • Strong sustainability programs Ranked No. 1 in
    the current Dow Jones Sustainability Index

2

3
Our vision
  • A world where everyone can always connect to
  • information, entertainment and services

3

4
The world of the Connected Consumer
  • Connected Consumers WANT to
  • Create, access and share content
  • Transfer content from device to device, person to
    person
  • Connected Consumers NEED
  • Ease of use, future proof, personalisation
  • Living Room prices
  • From Power User to User Power


5
DTT a powerful enabler for the Connected
Consumer
  • DTT enables lifestyle changes through access to
    new services
  • Italian T-Government services accessible via DTT
    include
  • On-line public administration
  • Telemedicine
  • Remote learning
  • DTT bridges the Digital Divide

6
Prerequisites for the semiconductor industry
  • Industry challenge is to empower / enable our
    customers to win the Connected Consumer
  • This can only happen through
  • Excellent applications domain / systems know-how
  • Software programmability
  • Platform approach fast time to market
  • Ability to exploit Connectivity opportunities
    (WLAN, Bluetooth, NFC)
  • Adherence to open technology standards
  • Transmission
  • Encryption

The Connected Consumer World creates a new
challenge

7
Nexperia our differentiation factor
Nexperia is the Philips brand for a portfolio of
programmable systems solutions that bring the
next experience in multimedia to connected
consumers
  • Nexperia HOME for Connected Consumer devices in
    the home
  • Nexperia MOBILE For Connected Consumer devices on
    the move
  • Recognizing Connected Consumer varying wants and
    needs, our solutions can be optimized for
  • The visually impaired (Audio Description)
  • High interference environments (Pulse Killer)

7

8
Connected Consumers already recognize the
benefits of transitioning to Nexperia
  • A comprehensive range of Home and Mobile designs
    available for our customers
  • Nexperia cellular system solutions in 1 out of
    every 10 GSM/GPRS mobile phones
  • Digital ready solutions at living room prices
  • up to 30 reduction in time-to-market
  • Millions of Nexperia solutions in DVD and TV
    applications
  • 7 out of 10 DVDRW video recorders sold in 2003
    will be based on Nexperia Home
  • Feature rich DVDs are evolving into home
    entertainment centers

8

9
Summary
  • Our approach to being ready for the digital era
  • Recognizing the importance of DTT and its
    application in meeting a diversity of Connected
    Consumer wants and needs across the Digital
    Divide
  • Enabling digital television ( iDTV) solutions at
    living room prices
  • Bringing future-proof upgradeable technologies
    and solutions
  • Il pieno supporto di Philips alla rapida crescita
    della Televisione Digitale Terrestre in Italia


10
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