Title: Being ready for the digital era Digital Terrestrial Television Conference, 24th October 2003, Cernobbio, Italy
1Being ready for the digital eraDigital
Terrestrial Television Conference, 24th October
2003, Cernobbio, Italy
- Indro Mukerjee
- Executive Vice President and Chief Marketing
Officer - Philips Semiconductors
2Philips Semiconductors A leading silicon
solutions company
- Top-10 supplier with revenues of 4.6 billion
Euro in 2002 - Focus on semiconductor solutionsfor Connected
Consumer applications - 35,000 employees
- A global organization with 19 manufacturing sites
and a sales force delivering to 60 countries - Strong sustainability programs Ranked No. 1 in
the current Dow Jones Sustainability Index
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3Our vision
- A world where everyone can always connect to
- information, entertainment and services
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4The world of the Connected Consumer
- Connected Consumers WANT to
- Create, access and share content
- Transfer content from device to device, person to
person - Connected Consumers NEED
- Ease of use, future proof, personalisation
- Living Room prices
- From Power User to User Power
5DTT a powerful enabler for the Connected
Consumer
- DTT enables lifestyle changes through access to
new services - Italian T-Government services accessible via DTT
include - On-line public administration
- Telemedicine
- Remote learning
- DTT bridges the Digital Divide
6Prerequisites for the semiconductor industry
- Industry challenge is to empower / enable our
customers to win the Connected Consumer - This can only happen through
- Excellent applications domain / systems know-how
- Software programmability
- Platform approach fast time to market
- Ability to exploit Connectivity opportunities
(WLAN, Bluetooth, NFC) - Adherence to open technology standards
- Transmission
- Encryption
The Connected Consumer World creates a new
challenge
7Nexperia our differentiation factor
Nexperia is the Philips brand for a portfolio of
programmable systems solutions that bring the
next experience in multimedia to connected
consumers
- Nexperia HOME for Connected Consumer devices in
the home - Nexperia MOBILE For Connected Consumer devices on
the move
- Recognizing Connected Consumer varying wants and
needs, our solutions can be optimized for - The visually impaired (Audio Description)
- High interference environments (Pulse Killer)
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8Connected Consumers already recognize the
benefits of transitioning to Nexperia
- A comprehensive range of Home and Mobile designs
available for our customers - Nexperia cellular system solutions in 1 out of
every 10 GSM/GPRS mobile phones - Digital ready solutions at living room prices
- up to 30 reduction in time-to-market
- Millions of Nexperia solutions in DVD and TV
applications - 7 out of 10 DVDRW video recorders sold in 2003
will be based on Nexperia Home - Feature rich DVDs are evolving into home
entertainment centers
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9Summary
- Our approach to being ready for the digital era
- Recognizing the importance of DTT and its
application in meeting a diversity of Connected
Consumer wants and needs across the Digital
Divide - Enabling digital television ( iDTV) solutions at
living room prices - Bringing future-proof upgradeable technologies
and solutions - Il pieno supporto di Philips alla rapida crescita
della Televisione Digitale Terrestre in Italia
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