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New volleybal concepts, made in Holland

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'New volleybal concepts, made in Holland' Information presentation. By Wilco Nijland ... the image of volleyball in Holland. Extra motivation for the NeVoBo ... – PowerPoint PPT presentation

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Title: New volleybal concepts, made in Holland


1
New volleybal concepts, made in Holland
  • Information presentation
  • By Wilco Nijland
  • Productmanager
  • Dutch Volleyball Federation (NeVoBo)

2
Volleyball in Holland
  • 16.000.000 inhabitants in Holland
  • 600.000 people playing volleyball every week
  • 130.000 people playing volleyball by NeVoBo
  • 26.000 6 12 year-olds
  • 23.000 12 18 year-olds

3
Dutch Volleyball Federation
  • 9 offices
  • 1 headquarter 42 employees
  • 8 regional offices 35 employees
  • al lot of volunteers
  • Dutch Volleyball Federation NeVoBo

4
Youth products
  • Circulation- and Mini Volleyball (CMV)
  • 6-12 year-olds
  • practical demonstration
  • Ultimate Volley Xperience (UVX)
  • 14-18 year-olds
  • lecture presentation

5
DVD
  • For an impression we will watch the
  • Promo DVD, first UVX-event June 9, 2006

6
UVX History
  • Problem less members 14-18 year-olds
  • Nov 2004 exploration by students
  • Jan 2005 first results
  • Oct 2005 start with project team Teenspirit
  • June 2006 first UVX-event city of Groningen
  • June 2007 completed UVX-tour (10 events)
  • June 2007 UVX starts in 5 other towns

7
Ultimate Volley Xperience
  • Last developed product NeVoBo
  • NeVoBo only federation in Holland
  • with such an innovative concept
  • Thinking of youth is important
  • Development of new life-style and community
  • Sport and internet together in one concept
  • Im just chilling-out with my friends

8
What is UVX?
  • Volleyball events on special locations
  • For 14 18 year-olds
  • Every 6 weeks an UVX-event
  • Spectaculair side-events
  • New sport trends
  • Website www.uvx.nl

9
Goals
  • Improving the image of volleyball in Holland
  • Extra motivation for the NeVoBo-members
  • Quitting NeVoBo-members can be catched up in UVX
  • Allowing non-athletes to sport

10
Locations UVX (1)
  • Old buildings

11
Locations UVX (2)
  • Market squares

12
Locations UVX (3)
  • Roofs

13
Locations UVX (4)
  • Indoor speed skating hall

14
Side-events
  • For example
  • DJs
  • Bossaball
  • Loungecorners
  • Beachparty
  • BBQ
  • New sport trends

15
Competitors UVX
  • Everybody between 14 - 18 year
  • Members NeVoBo
  • Non members NeVoBo

16
WWW.UVX.NL
  • Information about the UVX-events
  • Personal webpages
  • Photos en video's
  • Chatbox
  • Discussion boards
  • Games
  • Its all about community!

17
Members and visitors
  • 1300 UVX-members on www.uvx.nl
  • 2009 35.000 UVX-members
  • Daily average 400 visits www.uvx.nl
  • 2009 daily 3000 visits
  • Reaching 5000 youth people
  • 2009 reaching 40.000 youth people

18
DVD
  • For an impression we will watch the
  • Promo DVD, fourth UVX-event Oct 13, 2006

19
UVX
  • UVX-tour
  • 10 events in a year in 1 city
  • 5 big events and 5 small events
  • UV-Xclusive
  • single events for
  • schools
  • volleyball clubs

20
UVX-tour
  • At least 5 big events
  • unique locations
  • min. 400 competitors
  • more side-events / budget
  • 5 small events
  • standard locations
  • 100 200 competitors
  • standard small side-events

21
UVX at school
  • Each tour starts with an UVX school tour
  • UVX event on a Friday night at school
  • Cooperate with physical educators
  • UVX Volleyball introducing into their school
    programme (practice for the event)
  • Volleyball is getting popular
  • 90 of competitors will be coming back

22
Results
  • 1300 UVX-members in the city of Groningen
  • Totaly 1700 competitors
  • 40 boys, 60 girls
  • 25 of youth at the middle school in Groningen
    knows UVX
  • 67 members NeVoBo, 33 non-members
  • 77 sportathletes, 23 non-sportathletes
  • Till June 63.000 unique visitors www.uvx.nl
  • 400 visits per day

23
  • UVX for the new generation, with new demands
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