Understanding the Threats Discovering the Opportunities - PowerPoint PPT Presentation

Loading...

PPT – Understanding the Threats Discovering the Opportunities PowerPoint presentation | free to view - id: 107364-ZDc1Z



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Understanding the Threats Discovering the Opportunities

Description:

Understanding the Threats Discovering the Opportunities – PowerPoint PPT presentation

Number of Views:30
Avg rating:3.0/5.0
Slides: 131
Provided by: horizo7
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Understanding the Threats Discovering the Opportunities


1
(No Transcript)
2
Understanding the Threats Discovering the
Opportunities
  • What is Climate Change?
  • What does it mean for businesses in the South
    West?
  • What are our own impacts on Climate?
  • How might we go about addressing our impacts?
  • What opportunities does Climate Change offer our
    businesses?

3
  • Part of DEFRAs Climate Change Communications
    initiative

4
  • Being delivered through specialist regional
    environmental organisation Horizon South West

in partnership with the CIM and the South West
Climate Change Impacts Partnership
5
  • An opportunity for marketers in the South West
    to learn more about the effects of climate change
    and to contribute to the debate
  • and for environmental professionals to learn
    more about communicating climate change.

6
  • "This summer was the longest continuous period
    of hot weather experienced in this country since
    records began." 
  • "Figures based on the central England
    temperature records that date back 350 years,
    show that the average temperature from May to
    September was 16.2C.  This is two degrees higher
    than the average for this time of year.
  • Observer 15 October 2006

7
(No Transcript)
8
  • We should be very, very scared of global warming
    . the scientific debate is over.
  • David Milliband

9
Stern conclusions
  • "Climate change is the greatest market failure
  • the world has ever seen, and it interacts with
  • other market imperfections.

10
Stern conclusions
  • Three elements of policy are required for an
    effective global response
  • price carbon through tax, trading or regulation
  • implement policy to support innovation and the
    deployment of low-carbon technologies
  • act to remove barriers to energy efficiency, and
    to inform, educate and persuade individuals about
    what they can do to respond to climate change.

11
(No Transcript)
12
(No Transcript)
13
What changed in the US with Hurricane Katrina
was a feeling we have entered a period of
consequences Al Gore
14
  • Paramount Classics announced on 4 August 2006
    that An Inconvenient Truth had grossed more than
    20 million, the fourth highest grossing
    documentary of all time.
  • The company made an unprecedented pledge of 5 of
    all box office receipts to be donated to the
    Alliance for Climate Protection. A total that
    will exceed 1 million.

15
  • LOS ANGELES, Feb 25 From the best documentary
    award for a slideshow on global warming to the
    first ever environmentally friendly ceremony,
    Hollywood turned green at Sunday's Oscars thanks
    largely to the urgings of Al Gore.

16
7/7/07Live Earth - The Concert for a Climate in
Crisis
  • Concerts on all 7 continentsShanghaiSydneyJoha
    nnesburgLondonBrazil TBDJapan TBDUnited
    States TBD
  • 100 artists to date including
  • Pharrell . Red Hot Chili Peppers . Foo
    FightersSnoop Dogg . Lenny Kravitz . Bon Jovi .
    Paolo Nutini . Sheryl Crow . AFI . Melissa
    Etheridge . John Mayer . Damien Rice . Corrine
    Bailey Rae . Duran DuranBloc Party . Snow Patrol
    . John Legend . Black Eyed Peas . Akon . Enrique
    Iglesias . Fall Out Boy . Mana . Keane . Kelly
    Clarkson . Korn . Faith Hill w/ Tim McGraw . Ray
    LaMontagne . Robin Thicke . Kenna

17
Climate Change Sustainability
  • Development that meets the needs of the present
    without compromising the ability of future
    generations to meet their own needs."
  • Bruntland

18
The Triple Bottom Line
  • People
  • Planet
  • Prosperity

19
(No Transcript)
20
  • An introduction to climate change and its impacts
    on the South West
  • Sarah Hendel-Blackford
  • SWCCIP Manager

21
(No Transcript)
22
  • What is climate change?
  • Global changes, local impacts
  • SWCCIP work and future predictions

23
The Greenhouse Effect
CO2
H2O
N2O
H2O
CH4
33oC
24
Source Hadley Centre for Climate Predication and
Research
25
Natural Factors cannot explain recent warming
1.0 0.5 0.0 -0.5
Observed Model simulation
Temperature change ºC
1850 1900
1950 2000
Source Hadley Centre for ClimatePredication and
Research
26
  • Recent warming can be simulated when manmade
    factors are included

1.0 0.5 0.0 -0.5
Observed Model simulation
Temperature change ºC
1850 1900
1950 2000
Source Hadley Centre for Climate Predication and
Research
27
Global warming over next 40 years does not depend
on emissions scenarios
High emissions Medium-high Medium-low Low
emissions
Annual-mean temperature rise, deg C
Source Hadley Centre for Climate Predication and
Research
28
  • Is there a solution?
  • MITIGATE the cause
  • Reduce our greenhouse gas emissions, i.e. C02
    through energy efficiency, development of
    renewables
  • ADAPT to the effects
  • Prepare for challenges of climate change more
    extreme events, change business practice, learn
    from recent experience

29
  • Regional Response
  • SWCCIPs mission is to investigate, inform and
    advise on the impacts of climate change in SW
    England
  • Established 2001 Chaired by Environment Agency
    and Government Office South West, partnership
    between key regional stakeholders
  • Emphasis on Adaptation

30
2080 Changes for the South West Sea-level
20-80cm rise Summer
Warmer 2 to 5.5ºC, drier by 25 to
55 Winter Milder by 1.5 to
3.5ºC, wetter by 10 to 30, snowfall decrease
by 70 to 90 Source WTI
2003, UKCIP
31
observations Medium-High emissions
Temperature change, C
European 2003 summer temperatures could be normal
by 2040s, cool by 2060s
Source Peter Stott, Hadley Centre
32
Questions
  • SWCCIP Sector Groups
  • Agriculture
  • Biodiversity

  • Housing Construction

33
  • SWCCIP Sector Groups
  • Local Government Tourism
    Utilities

34
  • If you think youre too small to make a
    difference, try going to bed with a mosquito
  • What you can do
  • Find out more www.oursouthwest.com/climate
  • Raise awareness and plan for future changes
  • Get involved! Case studies?
  • sarah.hendel-blackford_at_environment-agency.gov.uk

35
Reflection
36
Climate Change Farm
37
Climate Change Risk Assessment Tool
38
A Changing Climate for Business
Business Areas Climate Impacts Assessment Tool
(BACLIAT)
39
Business Areas Climate Impacts Assessment Tool
(BACLIAT)
  • Issues to consider
  • Time
  • Location
  • Sector
  • Business areas

40
Summary of expected climate changes in the UK
  • Annual / seasonal averages
  • Warmer, drier summers (spring, autumn too)
  • Milder, wetter winters
  • Rising sea levels
  • Extremes
  • More very hot days
  • More intense downpours of rain
  • Shorter return periods for high water levels at
    coast
  • Uncertain changes in storms possible increase
    in winter

41
Considering climate impacts on business areas
  • Markets
  • Logistics
  • Process
  • People
  • Premises
  • Finance
  • Management responses

Climate change provides both challenge and
opportunity
42
Markets changing demand for goods and services
  • Tourism - Med is too hot, so visit UK
  • Food drink - summer preferences
  • Al fresco pavement cafes 24/7
  • Building design - passive cooling,
  • sustainable construction
  • Environmental technology monitoring and
    technical fixes
  • Cars etc. cooling as standard
  • Health- new diseases, new technologies
  • Leisure - demand for parks, gardens, heritage
  • Other global impacts on markets???

43
Logistics vulnerability of supply chain,
utilities, transport infrastructure
  • Disruption of utilities - power, water, drainage
  • Disruption of transport road ,rail, sea, air
  • Vulnerability of raw materials production
  • Arising from
  • flooding coastal, riverine, urban
  • drought,
  • wind and storm damage,
  • subsidence and heave,
  • landslip,
  • excess temperatures

Just in time systems increase vulnerability for
manufacturing retail
Extreme events will set most new performance
standards
44
Process impacts on production processes and
service delivery
  • Agriculture -crops
  • Manufacture -temperature
  • nature conservation -habitats
  • Heritage - buildings and gardens
  • food and drink - temp. control
  • Waste - health hazards
  • Construction - site conditions
  • Office - summer environment
  • Leisure - impacts on beaches, amenities

Extreme events will set most new performance
standards
45
People implications for workforce, customers and
changing lifestyles
  • New residential locations preferred
  • Trend to north
  • Retreat from urban locations
  • Changed travel to work patterns
  • More pedestrian/cycle journeys
  • Poor working environment
  • External construction, agriculture
  • Internal offices in summer
  • More complaint generally
  • Siestas??
  • Reputation as employer attract and retain high
    quality staff

46
Premises impacts on building
design,construction, maintenance facilities
management
  • All projects use future not historicclimate data
  • Building fabric and structure vulnerableto wind,
    rain, storm, subsidence
  • Internal environment
  • less winter heating required
  • More summer cooling requiredbut avoid air
    conditioning
  • Existing buildings
  • retrofit represents a major challenge
  • especially low-energy cooling in housing
  • Sustainable construction link CC adaptation and
    mitigation agendas

Very dependent on location too
47
Management implications financial implications
forinvestment, insurance, reputation

48
Workshop activity briefing
  • Select one business sector and identify the
    threats
  • and opportunities of climate impacts
  • on each business area below

Business sector Construction Manufacturing Servic
e sector Leisure/tourism Retail Food drink
Business areas Markets Logistics Process People Pr
emises

49
  • Summary of expected climate changes in the UK
  • Annual / seasonal averages
  • Warmer, drier summers (spring, autumn too)
  • Milder, wetter winters
  • Rising sea levels
  • Extremes
  • More very hot days
  • More intense downpours of rain
  • Shorter return periods for high water levels at
    coast
  • Uncertain changes in storms possible increase
    in winter

50
A Changing Climate for Business
Business Areas Climate Impacts Assessment Tool
(BACLIAT)
51
Exercise
  • Reflection in pairs
  • What does this information bring up for you in
    relation to your specific roles?
  • Active listening 2 minutes each
  • Reflective discussion
  • 5 minutes in groups of 4

52
Climate Change and Marketings 4 Ps
53
(No Transcript)
54
The Two-Way Street
Marketing activities
Climate change
55
Marketing activities
Climate change
  • Markets
  • decreased or disappearing demand for present
    range of good services
  • competitors position enhanced by changing
    climate
  • new markets created for substitute or new
    products and services
  • Distribution channels
  • vulnerability of transport delivery systems
  • Product/service life cycle processes
    development
  • vulnerability or scarcity of supplies of raw
    materials
  • disruption to utilities
  • business disruption due to weather effects
  • People
  • new customer requirements expectations

56
Market Behaviour
  • Milder winters threaten Ribena production but
    longer summers are good news for strawberry
    growers
  • As temperatures rise, lemonade sales initially go
    up, but then fall again when it gets really
    hotLong range weather uncertainty affects
    production planning
  • Banana sales slump when it is hot and when it is
    cold
  • Long summers delay purchasing of autumn / winter
    clothing collections
  • Skiing days in Scotland down by 80
  • Too hot to shop

57
Marketing activities
Climate change
  • Business models
  • supply chains
  • Markets
  • national or global spread
  • Distribution channels
  • product/service miles
  • forms of distribution
  • Product/service life cycles and development
  • raw material extraction
  • centralised production
  • manufacturing processes
  • packaging
  • usable life energy use
  • disposal

58
Product
  • Ensuring new product development processes are
    informed by the companys climate change
    objectives.
  • Understanding the nature of customer interest in
    climate change issues, and the potential market
    for climate change -focused products and
    services.
  • Understanding the social and environmental
    impacts of your products throughout their
    life-cycle.
  • Identifying opportunities to generate products in
    partnership with not-for-profit organisations or
    government agencies.

59
Raw materials
  • Furniture built from tropical hardwoods vs
    sustainably managed forests
  • Use of virgin materials like aluminium which have
    higher embodied energy than recycled

60
Rika Pellet oven
  • The 12KW Evo Aqua wood pellet fired central
    heating apparatus
  • 85 of the energy is transported to the radiators
  • can be used to heat the entire house.

61
Product/service provision
  • Carbon emissions from manufacturing processes
  • Energy use in service industries
  • keeping equipment switched on

62
(No Transcript)
63
Bandvulc Tyres
  • Company has invested some 68,000 over the past
    year in 15 energy saving projects and equipment
  • Savings of 45,000 per year with an average
    payback of one and a half years.
  • Includes a heat recovery system that saves 624MW
    per year, insulation devices that save 379MW per
    year as well as energy monitoring software and
    energy saving lighting that has already cut
    222MWh of electricity usage

64
Packaging
  • Fit for purpose?
  • Materials and weights

65
Place
  • Attracting customers through new distribution
    channels (e.g. Internet), which minimise social
    and environmental impacts.
  • Identifying markets in which your products will
    promote social inclusion and economic
    regeneration.

66
Product/service miles
  • Local seasonal produce vs green beans from Kenya
  • Video conferencing vs national and international
    travel for meetings

67
(No Transcript)
68
  • Cyclus Maximus

69
Price
  • Exploring the opportunity to link a proportion of
    your products prices to a relevant social or
    environmental cause (i.e. a cause-related
    marketing approach).
  • Identifying opportunities to increase margins
    and/or improve price competitiveness through
    environmental efficiencies.
  • Identifying any price premium that can be
    captured through the low carbon or sustainability
    attributes of your products.
  • Factoring the full social and environmental costs
    of your products into the price.

70
Read, reduce, reward
  • Ethics initiative
  • Designed to encourage customers to use LESS.
  • Loyalty benefits for company

71
Promotion
  • Working closely with a variety of stakeholders to
    understand the perceptions and expectations of
    your business across society.
  • Emphasising the low carbon attributes of your
    products in promotions.
  • Examining the strength of existing claims
    regarding the social and environmental attributes
    of your products.
  • Ensuring marketing materials are in line with the
    social and environmental performance of your
    company.
  • Developing adequate control procedures to
    identify and inform consumers of possible product
    risks.

72
Carbon Labelling
  • White goods
  • Cars
  • Houses.
  • Whats next?

73
Mitigation of and adaptation to climate change
impacts
74
The Two-Way Street
Mitigation reducing the causes of
climate change
  • ....and explain it to your customers

Marketing activities
Climate change
Adaptation responding to the
physical impacts
75
Communicating Climate Change
76
KNOW THINE ENEMY
Well, climate change is clearly a left wing
liberal conspiracy that will lead to floods of
asylum seekers pouring into Britain, causing
house prices to plummet and turning us all into
sodomites!
77
Carbon Trust
WE ARE ALL RESPONSIBLE!
78
(No Transcript)
79
  • Conclusions
  • Rapid evolution
  • More activism than formal stuff
  • Confusion over attitudes vs. behaviour
  • Attitudes are changing
  • NGOs and corporates still leading the way
  • Great changes afoot

80
Audiences
81
  • The Financial Times - 63 climate change articles
    and had an average Fear/Hope rating of 2.7
  • Independent - with 60 articles and a pessimistic
    outlook
  • The Sun (3 million readers)- just four (hugely
    negative) articles.

82
  • Fear is winning
  • 59 of stories are negative
  • gt 15 of stories are balanced gt 25 of stories
    are positive
  • The Bells of New Orleans Toll for the Whole
    Planet
  • Independent on Sunday

83
  • People are fed up with the unfulfilled fear
    message

84
National Research
  • Most people in the UK think that climate change
  • is confusing they can't see how it relates to
    them
  • won't affect them personally
  • is a problem for the future, not now and
  • can't be affected by their individual actions,
    because the problem is so big.

85
National Research
How concerned are you about the impact of Climate
Change in the UK?
How much influence do you think can have on
limiting Climate Change?
86
THE BIG DIVIDE
Actions affecting lifestyle
Easy actions
Radical change of car use
Energy saving in home
Reducing plane flights
Changing little habits
87
Values Modes Who are we talking to?
  • 21 Settlers
  • Security/sustenance driven, backward looking,
    yesterday was better
  • 44 Prospectors
  • Esteem/outer-directed needs, in the now,
    fashion, status, success
  • 35 Pioneers
  • Inner-directed needs, ethical, self-exploration,
    look forwards, like change and discovery

88
Promoting Photovoltaics
  • Settlers
  • Prospectors
  • Pioneers

ACTION Someone else
SOLUTION Id rather not change
INCENTIVE Queen, council, neighbour
normal
We should organise
Add value, latest thing/trend
If fashionable
Good for planet Ethical imperative Lets do it!
Network of interesting people doing it for a good
cause
Ill do it myself
89
Audience rules
  • Target specific groups
  • Awareness, attitude change or behaviour change?
  • Understand them
  • market research

90
MESSAGES
91
Blowing Away Myths Challenging habits of
climate change communication Dont rely on
concern about childrens future or human survival
instincts
92
Blowing Away Myths Challenging habits of
climate change communication Dont create fear
without agency
93
Blowing Away Myths Challenging habits of
climate change communication Dont attack or
criticise home or family
94
  • Blowing Away Myths
  • Forget the climate change detractors

95
  • Blowing Away Myths
  • There is no rational man

96
  • Blowing Away Myths
  • Information cant work alone

97
  • A New Way of Thinking
  • Do link climate change mitigation to positive
    desires/ aspirations

98
  • A New Way of Thinking
  • Beware the impacts of cognitive dissonance

99
Linking Policy Communications Everyone must use
a clear and consistent explanation of climate
change
Climate Change
Greenhouse Effect
Global Warming
100
Audience Rules Make climate change a home not
away issue
101
  • Create a trusted, credible, recognised voice on
    climate change

102
  • Raise the status of climate change mitigation
    behaviours

103
(No Transcript)
104
  • Message Rules
  • Set a central message
  • Tailor the message to different audiences
  • Engage your audiences emotions
  • 10 WORDS OR LESS

105
Channels
106
200 million on advertising Next to nothing
107
Channels
  • Direct marketing
  • Direct mail
  • E-mail
  • Cold calling
  • New technology
  • SMS etc.
  • Education channels
  • SchoolsHigher further education
  • Sponsorships
  • 5. Advertising
  • Radio
  • TV
  • Press
  • Online
  • 6. Editorial / Press releases
  • Specialist and mainstream
  • 7. Viral (e-mails etc)
  • 8. Exhibitions
  • Celebrity endorsements
  • Online (web and web-log)

108
Channels
  • Competitions
  • Anniversaries
  • TV programmes
  • Loyalty
  • Coupons S
  • Some type of offer
  • Reports, brochures, newsletters etc.
  • Awards
  • 11. PR Stunts
  • Business communications
  • Networks
  • Forums
  • Conferences
  • Entertainment media (product placement)
  • Road shows
  • Cultural events
  • Speeches
  • Consultations/ dialogue

109
Free Channels
  • News, Features and Listings (print, radio,
    electronic)
  • Broadcast
  • Lifestyle
  • Local, community and regional media outlets

Paid Channels
  • Branding
  • Collateral
  • Advertising magazines, commercial TV, radio,
    local print
  • Sponsorships

110
Management and measurement
111
Government policy and communications on climate
change must be consistent
112
  • The communications must be sustained over time

113
  • Better to light a candle than to curse the
    darkness
  • Old Chinese Proverb

114
Measurement
  • Qualitative research (focus groups)
  • Quantitative analysis (surveys, stats and press
    clipping)
  • Impact and influence (the objective!)
  • Interest and follow-up (questions)

115
If you remember
  • Be positive
  • Be targeted
  • Be creative

116
(No Transcript)
117
Effective Communication?What do you think?
118
(No Transcript)
119
(No Transcript)
120
(No Transcript)
121
  • Sir Terry Leahy pledged in January to
  • Carbon footprint Tesco products
  • Halve the price of energy-efficient light bulbs.
  • Reduce the carbon footprint of new existing
    stores and distribution centres by 50 by 2020.
  • Restrict air transport to less than 1 per cent of
    products and put an aeroplane symbol on all
    air-freighted products in store.

122
Marks Spencer launches "Plan A"- 200m
'eco-plan' CLIMATE CHANGE - making our
operations in UK and Republic of Ireland carbon
neutral by 2012.
123
(No Transcript)
124
Virgin profits torenewable energy
  Sir Richard Branson has pledged 3bn to fight
global warming, comprising all profits from his
travel firms including airline VirginAtlantic
and Virgin Trains over the next 10 years.
125
(No Transcript)
126
(No Transcript)
127
Climate Care
128
(No Transcript)
129
Reflection
130
Any questions?
Carole Bond 01225 852 533 carole_at_carbon-data.co.
uk
  • Sandra Clarke 01451 832 206
  • sandra_at_smadar.co.uk

Sarah Hendel-Blackford 01392 442125 sarah.hendel-
blackford_at_environment-agency.gov.uk
About PowerShow.com