Solano College MKT 174 Retail Merchandising - PowerPoint PPT Presentation

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Title:

Solano College MKT 174 Retail Merchandising

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Mr. Cain's Educational Background. BS Degree University of San Francisco ... Gimbal's Fine Candies So. S.F., CA. Sconza Candy Company Oakland, CA ... – PowerPoint PPT presentation

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Title: Solano College MKT 174 Retail Merchandising


1
Solano CollegeMKT 174Retail Merchandising
  • Thursday evenings, Room 506
  • 600pm 850pm
  • Textbook Retail Management
  • A Strategic Approach
  • Barry Berman Joel R. Evans
  • Hofstra University Professors
  • Tenth Edition

2
Mr. Cains Educational Background
  • BS Degree University of San Francisco
  • Community College Teaching Certificate
    California State University, Sacramento
  • MBA/Marketing Degree University of Phoenix

3
Mr. Cains Work Background
  • Del Monte Corporation 1967 1971
  • Marketing trainee
  • Sales representative (retail/wholesale)
  • Advertising sales promotion assistant

4
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5
Work Experience (contd)
  • The Clorox Company 1972-1976
  • Sales Merchandiser
  • Clorox Liquid Bleach
  • Clorox 2 Dry Bleach for colors
  • Formula 409 Spray Cleaner
  • Liquid-Plumr Drain Opener
  • Litter Green Cat Box Filler
  • B B Canned Mushrooms
  • Hidden Valley Ranch Salad Dressings

6
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7
Work Experience (cont'd)
  • Ampex Corporation 1976 -1982
  • Sales Development Manager
  • Market Development Manager
  • Created the Ampex Golden Reel Award
  • The Tape of the Stars

8
Work Experience (contd)
  • The Clorox Company 1972-1976
  • Sales merchandiser
  • Organized trade shows
  • Managed sales promotion activities
  • Developed point-of-sale materials
  • Secured consumer and dealer premiums
  • Created sales organizers
  • Project managed National Sales Meetings

9
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10
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11
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12
Work Experience (contd)
  • Jelly Belly Candy Company 1982-1999
  • Director of Sales Marketing
  • Vice President of Sales Marketing
  • Senior Vice President

13
Jelly Belly Print
  • Tastes Like a
  • Jelly Belly
  • People
  • Womans Day
  • Better Homes Gardens
  • Young Modern
  • Teen People

14
  • Marketing Consultant
  • Business plans
  • New Product development projects
  • Integrated Marketing Communications
  • Advertising campaign development
  • Sales promotion program creation

15
Work Experience (contd)
  • Cain and Associates 1999 Present
  • Entrepreneurial sole enterprise
  • Clients
  • Jerbeau Chocolates Camarillo, CA
  • Toe-Food Chocolates Candy
  • Moraga, CA
  • Gimbals Fine Candies So. S.F., CA
  • Sconza Candy Company Oakland, CA
  • Ashers Boxed Chocolates
  • Philadelphia, PA
  • Sweet Blessings Boxed Chocolates
  • Malibu, CA

16
Tommy Toe-Rific
17
Personal Life
  • Married to Suzy (far right) for 38 years
  • Kim (middle) lives in San Clemente, CA with
    husband, Tim (not shown), Ryan (7) and Lauren
    (5)
  • Rocky (left) lives in Petaluma, CA with husband,
    Bret (not shown), Peter (9), Joey (7), and
    Gillian (4)
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