Solano College MKT 174 Retail Merchandising

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Solano CollegeMKT 174Retail Merchandising

• Thursday evenings, Room 506
• 600pm 850pm
• Textbook Retail Management
• A Strategic Approach
• Barry Berman Joel R. Evans
• Hofstra University Professors
• Tenth Edition

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Mr. Cains Educational Background

• BS Degree University of San Francisco
• Community College Teaching Certificate
  California State University, Sacramento
• MBA/Marketing Degree University of Phoenix

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Mr. Cains Work Background

• Del Monte Corporation 1967 1971
• Marketing trainee
• Sales representative (retail/wholesale)
• Advertising sales promotion assistant

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Work Experience (contd)

• The Clorox Company 1972-1976
• Sales Merchandiser
• Clorox Liquid Bleach
• Clorox 2 Dry Bleach for colors
• Formula 409 Spray Cleaner
• Liquid-Plumr Drain Opener
• Litter Green Cat Box Filler
• B B Canned Mushrooms
• Hidden Valley Ranch Salad Dressings

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Work Experience (cont'd)

• Ampex Corporation 1976 -1982
• Sales Development Manager
• Market Development Manager
• Created the Ampex Golden Reel Award
• The Tape of the Stars

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Work Experience (contd)

• The Clorox Company 1972-1976
• Sales merchandiser
• Organized trade shows
• Managed sales promotion activities
• Developed point-of-sale materials
• Secured consumer and dealer premiums
• Created sales organizers
• Project managed National Sales Meetings

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Work Experience (contd)

• Jelly Belly Candy Company 1982-1999
• Director of Sales Marketing
• Vice President of Sales Marketing
• Senior Vice President

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Jelly Belly Print

• Tastes Like a
• Jelly Belly
• People
• Womans Day
• Better Homes Gardens
• Young Modern
• Teen People

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• Marketing Consultant
• Business plans
• New Product development projects
• Integrated Marketing Communications
• Advertising campaign development
• Sales promotion program creation

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Work Experience (contd)

• Cain and Associates 1999 Present
• Entrepreneurial sole enterprise
• Clients
• Jerbeau Chocolates Camarillo, CA
• Toe-Food Chocolates Candy
• Moraga, CA
• Gimbals Fine Candies So. S.F., CA
• Sconza Candy Company Oakland, CA
• Ashers Boxed Chocolates
• Philadelphia, PA
• Sweet Blessings Boxed Chocolates
• Malibu, CA

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Tommy Toe-Rific
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Personal Life

• Married to Suzy (far right) for 38 years
• Kim (middle) lives in San Clemente, CA with
  husband, Tim (not shown), Ryan (7) and Lauren
  (5)
• Rocky (left) lives in Petaluma, CA with husband,
  Bret (not shown), Peter (9), Joey (7), and
  Gillian (4)