Google’s Helpful Content Update: What You Need to Know

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Google updates its search algorithm frequently to
deliver the highest-quality and most relevant
results to Internet users. Understanding these
updates, what they entail, and how they impact
your website is critical to boosting your small
or medium business's visibility to potential
customers. If you're looking for ways to bolster
your search engine optimization (SEO) strategy,
you need to look into Google's Helpful Content
Update. This article is an SEO guide explaining
this update and how it impacts your website's
search performance. What is Google's Helpful
Content Update? Launched in 2022, the Helpful
Content Update is one of the relatively recent
changes to Google's search algorithm. Among its
most predominant features is favoring content
created for people over one made for search
engines. It prioritizes helpful, relevant, and
expertly created content instead of something
written solely to carry keywords and rank high in
the search results. There have been some
misconceptions about the Helpful Content Update,
including that it's among Google's core updates
in 2024. Perhaps this is partly because it has
continued to evolve, with Google refining the
algorithm to reward engaging and well-crafted
content. You should take this opportunity to
provide your audience with content that answers
their questions and delivers advice from people
who know the topic well.
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Why does the Helpful Content Update matter? The
Helpful Content Update means Google's ranking
system now prioritizes user-focused content more
than ever. Shifting your SEO strategy's focus
from quantity to quality should help generate the
following outcomes Improved search
rankings You're more likely to see improved
Google rankings by creating content that
genuinely helps and engages users. As long as you
focus on creating and publishing people-first
content, you'll likely see positive outcomes even
with limited marketing resources. Higher
audience engagement Users who find your content
helpful will likely engage with your site. They
may stay longer, explore more pages, and even
share your content with others. Google tracks
these behaviors as indicators of valuable
content, which can further boost your rankings.
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Increased credibility People are more inclined
to trust websites that consistently provide
helpful information. If users consider your site
a credible source of information, they are likely
to repeat visits and have a higher chance of
giving you their loyalty. Additionally, search
engines will recognize your authority in your
industry and rank your site higher for relevant
search queries. How should you take advantage of
this update? Here's an SEO guide on how to make
your site benefit from the Helpful Content
Update Create content for people Focus on
creating content specifically for your target
audience, not ones designed to perform well in
search rankings. Instead of simply carrying
keywords, your content should answer potential
customers' questions and concerns, address common
issues, and provide solutions from a
knowledgeable perspective
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For example, if you provide home maintenance and
services, consider publishing content on plumbing
repair and DIY tips for homeowners. Blog posts
like "How to Fix a Leaky Faucet" or "Top 10 Tools
Every Homeowner Needs for Basic Repairs" are more
likely to help and engage your audience than
something like "Best Plumbing Services in
Town." Avoid clickbait tactics and keyword
stuffing There was a time when clickbait articles
were the easiest way to farm clicks and
engagements, but Google updates have made these
tactics less effective and even
counterproductive. Instead, focus on creating
useful, informative content that accurately
represents the title and meta description. You
should also avoid using keywords excessively
throughout your contenta tactic called keyword
stuffing. This not only makes your content seem
unnatural and unhelpful, but it can also go
against Google's guidelines and result in
penalties. Write content matching your
expertise The Helpful Content Update also
considers the credibility of the content creator.
Content created by someone with firsthand
experience or in-depth knowledge of a topic tends
to rank higher. One way to take advantage of this
and outshine your bigger competitors is by
posting content that reflects your perspective as
a small or medium business owner.
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Use clear and accessible language Remember that
not everyone in your audience will have the same
level of expertise or understanding about the
topic you're posting about. One of the best ways
to make your content accessible is to use clear
and straightforward language. Avoid jargon and
technical terms unless necessary, and always
provide explanations. This makes your content
easier to understand, increases users'
willingness to stay on your page longer, and
helps you appear more knowledgeable. Be
consistent with quality Make sure you
consistently create high-quality content.
Regularly posting content that aligns with
Google's standards builds trust over time.
Develop a content calendar to ensure you post
consistently and cover topics that matter to your
audience. This gives you ample time to
conceptualize and craft your content instead of
rushing to meet deadlines, leading to subpar
outcomes.
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It's crucial to stay updated with Google core
updates in 2024, but you should also pay
attention to older changes that can still
significantly impact your website's SEO
performance. The Helpful Content Update is a good
example, with its release resulting in businesses
performing strategic SEO updates to maintain or
increase their search rankings. Keeping pace
with Google's updates may seem overwhelming, but
hiring the best SEO agency can greatly help.
These agencies have teams of professionals who
can develop and implement SEO updates to help
make your website and business visible to your
target audience. Furthermore, the best SEO
agency will monitor your website's performance
and provide insights and recommendations to keep
your content relevant and engaging. Partner with
a trustworthy SEO agency today to be ready for
any Google update.
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