Website Redesign vs. Website Refresh: Choosing the Right Approach for Your Brand

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Website Redesign
Website Refresh
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Introduction
Key approaches to enhancing your brands online
presence.
Website Redesign Complete overhaul of design and
functionality.
Website Refresh Small updates to improve
appearance and user experience.
Choosing the right approach ensures your website
stays engaging and effective.
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Understanding Website Redesign
What is a Website Redesign?
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Involves significant updates to layout, features,
content, and structure.
Often includes migrating to a new CMS, mobile
optimization, and security upgrades.
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Benefits Long-term improvement in functionality,
UX, and brand alignment.
Ideal for outdated or under-performing websites
needing a fresh start.
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Understanding Website Refresh
What is a Website Refresh?
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Focuses on visual and content updates without
major structural changes.
Includes design tweaks, content updates, and
minor UX improvements.
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Benefits Cost-effective way to stay updated and
enhance user engagement.
Ideal for sites that perform well but could use a
fresh, modern look.
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Choosing the Right Approach for Your Brand
About Luminary Software
Assessing Your Needs
We offer custom redesigns, refreshes, and SEO
audits to help your website succeed.
Define business goals (e.g., brand awareness,
engagement, conversions).
Website www.luminary.software
Evaluate website performance (bounce rate,
conversion rate, user feedback).
Email sales_at_luminary.software
Consider budget and timeline.
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Contact Information
Luminary Software Corporation
Address
Suite 200, 940 6 Ave SW Calgary, AB T2P 3T1 Web
www.luminary.software
Email - sales_at_luminary.software