The future of digital marketing: how Cincinnati is leading the way - PowerPoint PPT Presentation

About This Presentation
Title:

The future of digital marketing: how Cincinnati is leading the way

Description:

Discover how Cincinnati is at the forefront of digital marketing innovation. Explore trends, strategies, and insights shaping the future of the industry, and learn how local businesses can leverage these advancements for success. – PowerPoint PPT presentation

Number of Views:0
Date added: 1 October 2024
Slides: 11
Provided by: reversedout
Tags:

less

Transcript and Presenter's Notes

Title: The future of digital marketing: how Cincinnati is leading the way


1
The future of digital marketing how Cincinnati
is leading the way
2
  • The digital marketing industry is changing
    rapidly, and as a business owner in Cincinnati,
    you want to make sure that youre keeping up with
    emerging trends. The following are some of the
    most promising emerging trends in digital
    marketing and how Cincinnati is leading the way
    to make them happen
  • Cincinnati has always been a hub for innovation.
  • The citys history of innovation dates back over
    200 years, with many of the inventions and
    innovations that helped shape the modern world
    being created here.
  • Cincinnati has been called Americas most
    underrated city by Thrillist and one of
    Americas top emerging tech hubs by Forbes
    Magazine.
  • Cincinnati is located in the Midwest, which means
    its a great place for innovation. The city owes
    its success to a number of factors, including its
    position as a major U.S. business and commercial
    center. Cincinnati has also had a strong history
    of innovation for example, it was one of the
    first cities in America to have electric
    streetlights installed throughout its downtown
    area (which helped attract businesses).

3
  • Cincinnati has been home to many successful
    companies over the years Procter Gamble was
    founded there in 1837 Kroger grocery stores were
    founded by Bernard Kroger in 1883 GE Aviation
    operates an engine manufacturing plant there
    today and Cintas Corporation supplies uniforms
    and other workplace services across industries
    worldwide (including sports teams like FC
    Barcelona!).
  • Weve identified some of the most promising
    emerging trends in digital marketing and how
    Cincinnati is leading the way to make them
    happen.
  • As mentioned above, Cincinnati has a strong
    history of innovation, which means its primed
    for success when it comes to new technologies.
    The city was home to one of Americas first
    industrial parks, inked its first patent in 1836
    (and then another two decades later), and even
    gave us one of todays most popular tech
    companies Procter Gamble. Nowadays, Cincinnati
    is leading the way when it comes to emerging
    technologies like artificial intelligence,
    blockchain, and augmented reality/virtual reality
    (AR/VR).
  • Cincinnati businesses are investing heavily in
    these cutting-edge tools and seeing great
    returns as a result!

4
  • This year alone there were 1 billion worth of
    deals made between local startups and larger
    companies looking for access into their
    marketplaces this figure does not include
    investments into other areas such as real estate
    development projects or infrastructure upgrades
    designed specifically for these types.
  • The internet of things (IoT).
  • The internet of things (IoT) is the concept that
    every object you can think of will be connected
    to the internet. This means your coffee maker,
    car, and even toothbrush could be talking to each
    other through an app on your phone or computer.
    Its a huge shift from how we currently use
    technology and its going to have a major
    impact on digital marketing strategies.
  • The first step in getting started with IoT?
    Understand what it actually is! Then, start
    thinking about how you could incorporate these
    ideas into your business model
  • What devices could benefit from being connected?
    Do they need more functionality? Can they become
    more efficient if theyre connected? Are there
    any ways these devices could work together to
    provide better solutions for customers?

5
  • How can this data help improve customer
    experiences while also providing insight into
    their needs/wants/intentions as well as helping
    them solve problems faster/better than ever
    before possible?
  • Blockchain technology is reshaping how we engage
    with our clients, partners, and customers.
  • Blockchain is a decentralized database that
    stores information in blocks. Each block contains
    a cryptographic hash of the previous block, a
    timestamp, and transaction data. The result is a
    secure, transparent, and immutable ledger that
    can be used to store any type of data including
    financial transactions.
  • Blockchain technology offers several advantages
    over traditional databases
  • Data immutability Once data has been entered
    into the blockchain, theres no way for it to be
    altered or deleted without altering all
    subsequent blocks on the chain as well thus
    making any fraudulent activity immediately
    detectable by anyone who uses this system.

6
  • Security Since each block contains its own
    unique fingerprint (or hash) theres no chance of
    two identical hashes ever being generated
    therefore making it virtually impossible for
    hackers to access sensitive information stored
    within these ledgers without authorization from
    someone who holds access keys needed beforehand
    such as an employee working at an organization
    like yours!
  • Cloud computing
  • Cloud computing will play an important role in
    allowing businesses to scale quickly while
    avoiding financial risks associated with
    large-scale investments in hardware and software
    infrastructure.
  • Cloud computing is a way to store and access data
    remotely. This allows for faster growth because
    you can use more resources than you would if you
    were hosting your own servers, which reduces the
    cost of hardware. Cloud computing also offers
    more flexibility in storage and data usage, as
    well as sharing resources across multiple users
    or locations.
  • With these advantages at hand, its no wonder
    Cincinnati has become one of Americas leading
    cities for digital marketing innovation!

7
  • Artificial intelligence (AI)
  • Artificial intelligence (AI) will help marketers
    improve the effectiveness of their campaigns by
    making better use of data collected from past
    campaigns and customer interactions with brands.
    This can be done through AI-powered automation,
    which will allow marketers to optimize their
    digital strategies in real-time.
  • In the next few years, well see an increase in
    automation tools that can automate parts of your
    digital marketing strategy based on what has
    worked well for you in the past. For example, if
    someone fills out a form on your site but it
    doesnt convert into a sale or lead immediately
    after submitting it, then an automated rule could
    be set up so that instead of emailing them
    directly after submission like most companies do
    today (which is often ignored), you instead send
    them an automated follow-up email 48 hours later
    from another user at your company who says
    something along the lines of Hey! We saw that
    you filled out our form yesterday did something
    come up? If not let me know what else we could do
    for you!

8
  • Digital marketing is changing rapidly, so its
    important to stay up-to-date with emerging trends
    that can benefit your businesss growth.
  • Social media Social media is one of the most
    popular forms of digital marketing because it
    allows users around the world to connect with
    each other in real-time through platforms like
    Facebook, Twitter, and Instagram. By creating an
    account on these sites and engaging with
    followers regularly (through posts), businesses
    can reach out directly to their target audience
    while also building brand awareness through
    organic reach as well as paid advertising options
    such as promoted posts or ads at specific times.
  • Mobile applications With more than 2 billion
    smartphone users worldwide according to Statista
    data, mobile apps have become essential tools for
    businesses looking for ways to expand their
    customer base beyond desktop computers
    especially since many consumers now expect
    companies websites or social media profiles to
    provide easy access points where customers can
    make purchases directly from their phones without
    having first visited any physical locations owned
    by those companies!

9
  • Conclusion
  • If youre looking for a way to grow your
    business, digital marketing is an excellent place
    to start. The industry is constantly evolving and
    innovating new ways for businesses to reach their
    target audience. If you want more information
    about how Cincinnati can help your company
    succeed in todays digital world, contact us
    today!
  • Contact us
  • At Reversed Out Creative, we understand the
    challenges and opportunities presented by AI
    disruption. Our team of experts specializes in
    web design, SEO, graphic design, and digital
    marketing services. Reach out to us through our
    contact form to learn more about navigating the
    evolving job market and embracing the potential
    of AI. Together, lets shape a future that
    combines human ingenuity with the power of AI.

10
(No Transcript)
Write a Comment
User Comments (0)
About PowerShow.com