[PDF READ ONLINE] Winning Through Platforms: How to Succeed When Every Competitor Has One

1
Winning Through Platforms How to Succeed When
Every Competitor Has One (American Marketing
Association)
2
BESTSELLER
3
Winning Through Platforms How to Succeed When
Every Competitor Has One (American Marketing
Association)
4
Simple Step to Read and Download
1. Create a FREE Account
2. Choose from our vast selection of EBOOK and PDF
3. Please, see if you are eligible to Read or
Download book Winning Through Platforms How to
Succeed When Every Competitor Has One (American
Marketing Association)
4. Read Online by creating an account Winning
Through Platforms How to Succeed When Every
Competitor Has One (American Marketing
Association) READ MAGAZINE
5
Description
Winning through Platforms achieved 1 bestseller
status, and is a Best Business Book Awards winner
for 2024. It is your new go-to guide for modern
competitive advantage.Digital platforms are no
longer for just the tech elite.
They8217respreading to every company and
industry, powered by the growth of customer
sensors, streaming data, and artificial
intelligence8213lihting the valuable
customer Use journey that was formerly dark.How
will you succeed when your markets get
platform-crowded? Three senior advisers to the
world8217sleading technology companies reveal
how to win through platforms when every
competitor has one.Winning Through Platforms
decodes growth moves from a decade of platform
competition, communicates them through a platform
playbook. It8217sa treasure trove of 24 proven
platform strategies8213suh as customer
coalition design, in-use enrichment, AI branding,
and much more. These playbook strategies are
delivered through engaging stories of over 50
companies, plus proprietary frameworks
and workshop-style questions that lead you to
act.This game- changing playbook will teach you
how toRevitalize your business through strategic
use of platformsDesign platforms that are
compelling to customers and hard for competitors
to matchAccelerate in-market growth through
brand-and-demand excellence that spans your
customer8217sentire platform journeyInnovate in
high-impact benefit areas to differentiate your
platformElevate your customer8217spersonal
platform experienceTransform your enterprise and
operations to drive superior performanceEvery
CEO, innovator, go-to-market leader, and aspiring
professional will gain valuable insight through
this book. Whether your company is just starting
on its first platform journey or is a born
platform disruptor, this book
6
will transform your ability to win.Learn the
platform playbook. Find and apply your plays.This
book forms part of the American Marketing
Association (AMA) leadership series.
7
Winning Through Platforms How to Succeed When
Every Competitor Has One (American Marketing
Association)