United States Over the Top Market Growth, Demand and Challenges of the Key Industry Players 2024-32 - PowerPoint PPT Presentation

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United States Over the Top Market Growth, Demand and Challenges of the Key Industry Players 2024-32

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According to the latest research report by IMARC Group, The United States over the top market size reached US$ 123.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 371.9 Billion by 2032, exhibiting a growth rate (CAGR) of 12.76% during 2024-2032. More Info:- – PowerPoint PPT presentation

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Title: United States Over the Top Market Growth, Demand and Challenges of the Key Industry Players 2024-32


1
United States Over the Top Market Research and
Forecast Report 2024-2032
  • Format PDFEXCEL

2023 IMARC All Rights Reserved
2
About IMARC Group
  • International Market Analysis Research and
    Consulting Group is a leading adviser on
    management strategy and market research
    worldwide. We partner with clients in all regions
    and industry verticals to identify their
    highest-value opportunities, address their most
    critical challenges, and transform their
    businesses.
  • IMARCs information products include major
    market, scientific, economic and technological
    developments for business leaders in
    pharmaceutical, industrial, and high technology
    organizations. Market forecasts and industry
    analysis for biotechnology, advanced materials,
    chemicals, food and beverage, travel and tourism,
    nanotechnology and novel processing methods are
    at the top of the companys expertise.
  • IMARCs tailored approach combines unfathomable
    insight into the dynamics of companies and
    markets with close cooperation at all levels of
    the client organization. This ensures that our
    clients achieve unmatchable competitive
    advantage, build more proficient organizations,
    and secure lasting results.

3
Report Highlight and Description
  • According to the latest report by IMARC Group,
    titled "United States Over the Top Market
    Industry Trends, Share, Size, Growth, Opportunity
    and Forecast 2024-2032," the United States over
    the top market size reached US 123.8 Billion in
    2023.
  • The United States Over-The-Top (OTT) market is
    experiencing rapid growth, primarily driven by
    the increasing consumer preference for streaming
    content over traditional cable and satellite
    services. This shift is largely attributed to the
    convenience, flexibility, and cost-effectiveness
    of OTT platforms. Consumers now demand instant
    access to a wide array of content, including
    movies,
  • TV shows, live sports, and original series, all
    of which are readily available on OTT services.
    The proliferation of high-speed internet and the
    widespread adoption of smart devices, such as
    smartphones, tablets, and smart TVs, have
    facilitated seamless streaming experiences,
    further accelerating the migration from
    traditional pay-TV to OTT services.
  • Request for a PDF sample of this report
    https//www.imarcgroup.com/united-states-over-the-
    top-market/requestsample

4
Report Description
  • United States Over the Top Market Trends
  • Moreover, the rise of subscription-based models
    like Netflix, Amazon Prime Video, and Disney,
    along with ad-supported services like Hulu and
    Peacock, provides viewers with diverse content
    choices and payment options, catering to various
    preferences and budgets. This consumer-centric
    approach has significantly disrupted the
    conventional media landscape, fostering the rapid
    expansion of the OTT market. Another significant
    factor driving the United States OTT market is
    the increasing investment in original content
    production by OTT providers. Major streaming
    platforms are heavily investing in creating
    high-quality, exclusive content to attract and
    retain subscribers.
  • This trend is evidenced by the success of
    critically acclaimed original series and movies
    produced by Netflix, Amazon, and Disney, which
    have garnered substantial viewership and critical
    acclaim. The ability to offer exclusive content
    not available on traditional cable networks
    provides OTT services with a competitive edge,
    compelling more consumers to subscribe.
    Additionally, the COVID-19 pandemic has
    accelerated the adoption of OTT services, as
    lockdowns and social distancing measures led to a
    surge in home entertainment consumption. With
    theaters and live events on hold, consumers
    turned to streaming platforms for entertainment,
    resulting in a significant increase in OTT
    subscriptions and viewership. The ongoing
    evolution of consumer behavior towards on-demand
    and mobile viewing, combined with technological
    advancements in streaming quality and user
    experience, continues to drive the growth of the
    OTT market.
  • View Report TOC, Figures and Tables
    https//www.imarcgroup.com/united-states-over-the-
    top-market

5
Report Segmentation
  • Component Insights
  • Solution
  • Services
  • Consulting
  • Installation and Maintenance
  • Training and Support
  • Managed Services
  •  
  • Platform Type Insights
  • Smartphones
  • Smart TV's
  • Laptops Desktops and Tablets
  • Gaming Consoles
  • Set-Top Boxes
  • Others
  • Deployment Type Insights
  • Cloud-based

6
Report Segmentation
  • On-premises
  •  
  • Content Type Insights
  • Voice Over IP
  • Text and Images
  • Video
  • Others
  • Revenue Model Insights
  • Subscription
  • Procurement
  • Rental
  • Others
  • Vertical Insights
  • Media and Entertainment
  • Education and Training

7
Report Segmentation
  • Health and Fitness
  • IT and Telecom
  • E-Commerce
  • BFSI
  • Government
  • Others
  • Regional Insights
  • Northeast
  • Midwest
  • South
  • West

8
Key Questions Answered in the Report
9
Key Questions Answered in the Report
10
Table of Contents
  • 1    Preface2    Scope and Methodology    2.1  
     Objectives of the Study    2.2  
     Stakeholders    2.3    Data Sources       
    2.3.1    Primary Sources        2.3.2  
     Secondary Sources    2.4    Market Estimation 
          2.4.1    Bottom-Up Approach        2.4.2  
     Top-Down Approach    2.5    Forecasting
    Methodology3    Executive Summary4 United
    States Over the Top Market - Introduction
  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence
  • 5 United States Over the Top Market Landscape
  • 5.1 Historical and Current Market Trends
    (2018-2023)
  • 5.2 Market Forecast (2024-2032)
  • 6 United States Over the Top Market - Breakup
    by Component
  • 6.1 Solution
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market
    Trends (2018-2023)
  • 6.1.3 Market Forecast (2024-2032)
  • 6.2 Services
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market
    Trends (2018-2023)
  • 6.2.3 Market Segmentation       

11
Table of Contents
  • 6.2.3.1 Consulting
  • 6.2.3.2 Installation and Maintenance
  • 6.2.3.3 Training and Support
  • 6.2.3.4 Managed Services
  • 6.2.4 Market Forecast (2024-2032)
  • 7 United States Over the Top Market - Breakup
    by Platform Type
  • 7.1 Smartphones
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market
    Trends (2018-2023)
  • 7.1.3 Market Forecast (2024-2032)
  • 7.2 Smart TV's
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market
    Trends (2018-2023)
  • 7.2.3 Market Forecast (2024-2032)
  • 7.3 Laptops Desktops and Tablets
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market
    Trends (2018-2023)
  • 7.3.3 Market Forecast (2024-2032)
  • 7.4 Gaming Consoles

12
Partial List of Clients
13
Partial List of Clients
14
Disclaimer
  • 2024 IMARC All Rights Reserved
  • This Publication and all its contents unless
    otherwise mentioned are copyrighted in the name
    of International Market Analysis Research and
    Consulting (IMARC). No part of this publication
    may be reproduced, repackaged, redistributed or
    resold in whole or in any part. The publication
    may also not be used in any form or by and means
    graphic electronic or mechanical, including
    photocopying, recording, taping or by information
    storage or retrieval, or by any other form,
    without the express consent of International
    Market Analysis Research and Consulting (IMARC).
  • Disclaimer All contents and data of this
    publication, including forecasts, data analysis
    and opinion have been based on information and
    sources believed to be accurate and reliable at
    the time of publishing. International Market
    Analysis Research and Consulting makes no
    representation of warranty of any kind as to the
    accuracy or completeness of any Information
    provided. IMARC accepts no liability whatsoever
    for any loss or damage resulting from opinion,
    errors or inaccuracies if any found this
    publication.
  • IMARC, IMARC Group and Global Therapy Insight
    Series are registered trademarks of International
    Market Analysis Research and Consulting. All
    other trademarks used in this publication are
    registered trademarks of their respective
    companies.

15
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