Taking A Synergistic Approach To Voice Search And Site Search

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Taking A Synergistic Approach To Voice Search
And Site Search
Voice recognition systems arent nascent. In the
1960s, IBM released its first speech recognition
system, namely Shoebox. Today, voice-enabled
assistants like Amazon Alexa and Apple Siri have
made voice-enabled searches more popular.
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• Its estimated that by 2024, there will be 8.4
  billion digital voice assistants around the
  globe. Elsewhere, the global market for voice
  recognition tools will reach a value of 26.8
  billion by 2025.
• About 90 of consumers find voice searches
  faster and more convenient than text searches.
  This means that consumer brands must be more
  aware of expanding their SEO strategies beyond
  text-based search.
• How Can Voice Search Enhance SEO And Website
  Search Functionality
• Why should consumer brands optimize their site
  for voice search? For a start, voice search is
  no longer a passing fad its slowly becoming
  the preferred search method. As per the latest
  research, around 3.25 billion are already using
  voice-activated search. Users find smart
  voice-activated devices much more convenient,
  faster, and friendlier than typing in a search
  query.
• Through voice search, brands have the opportunity
  to tap into organic search, irrespective of the
  industry. It enables them to tap into the user
  base that prefers using voice-activated search
  to learn more about products and services.
• Voice search optimization also enables brands to
  improve their SEO efforts. Most popular search
  engines are now optimized for voice search thus
  ranking voice-enabled sites higher on search
  engine results.
• That said, here are some of the benefits of
  optimizing websites for voice search
• Improves the listing of the website against voice
  search queries, thus improving brand awareness
  among the target users

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• Provides valuable information about offered
  products or services to online users. The fact
  that users can conveniently find the most
  relevant content amplifies their engagement with
  the brand and works to build user trust and
  recognition.
• With voice search, companies can expand their
  brand appeal to consumers with special needs,
  thanks to improved accessibility. As such, they
  have a wider market to promote their products or
  services.
• Optimizing a website for voice searches is much
  different from traditional text-based search.
  Lets see how.
• How To Optimize Websites For Voice Searches
• Humans do not talk the same way that they type.
  This means that brands must have a different SEO
  strategy for voice-based search. For example,
  instead of typing, Apple stores near me, they
  may ask the question, Which is the nearest
  Apple store?
• Here are some tips and best practices to optimize
  websites for voice searches
• Include Conversational Queries As Keywords
• To optimize any website for voice search, brands
  must include long-tail and conversational
  keywords in their SEO strategy. Besides, in voice
  search, users are more likely to use complete
  sentences or filler words in their queries. This
  requires that websites focus on keywords along
  with the extra words to capture more organic
  traffic.
• Improve Local SEO
• For brick-and-mortar stores and locally operating
  businesses, in particular, its essential to
  improve local SEO. This is because most voice
  search users may search for products or services
  using local cues for example, What are the
  best spas near me? or Find a carpenter in XYZ
  location.

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• Heres how to improve the local SEO
• Create and update a local Google business profile
• Aim to capture Googles featured snippets for the
  targeted set of keywords
• Optimize the website for mobile phones
• Utilize Schema Markup
• Schema markup works for both voice and text-based
  SEO. It provides key website information like
  the companys name, address, contact numbers, and
  customer reviews. With it, indexing bots on
  search engines can understand the website
  content and improve its search engine visibility.
  Effectively, schema markup contributes to a
  better ranking for websites for text and voice
  queries.
• Create Informative Content
• Along with conversational keywords, websites must
  also include conversational content that is more
  likely to appeal to customers. Websites with
  informative content prove more viable for voice
  search results. To build informative content,
  brands must understand what their customers speak
  about and their interests. Additionally,
  companies can monitor how consumers interact with
  the brand on the website and social media pages.
• Focus On Semantic Search
• Semantic searches define users intent. By
  focusing on semantic search, companies can cater
  their content to address exactly what users are
  looking for. For instance, the search phrase
  pharmacies in Canada could signify either of
  the following intents
• Nearest pharmacy stores in Canada
• Details about the pharmacy industry in Canada

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Depending on the intent, companies can optimize
their website content to display the answer on
the search results page. Summing Up Going
forward, voice-activated search is likely to
become even more popular. As the number of
voice-activated devices proliferate, consumer
brands can no longer put off optimizing their
websites for voice-based search. They need a
comprehensive SEO strategy for both voice and
text search. At EnFuse, our SEO services allow
organizations to optimize their content for the
most relevant search queries, drive local SEO
success, assess the performance of the website
and SEO endeavors, and more. Get in touch with us
to learn more about how we can help you win with
voice search. Read More A Guide On Voice Search
For eCommerce Businesses