Navigating Voice Search: A Comprehensive Guide For eCommerce Businesses - PowerPoint PPT Presentation

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Navigating Voice Search: A Comprehensive Guide For eCommerce Businesses

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Voice search has become integral to the success of eCommerce businesses. It enables users to perform searches by speaking into their devices rather than typing. Voice search is the future of eCommerce, and it’s critical that businesses understand its potential. But that requires a deeper dive into the intricacies of voice search, eCommerce product data management, and more – precisely where EnFuse can help. Connect with them to learn more. – PowerPoint PPT presentation

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Title: Navigating Voice Search: A Comprehensive Guide For eCommerce Businesses


1
Navigating Voice Search A Comprehensive Guide
For eCommerce Businesses
Back in 2018, PwC reported how voice assistants
had become the norm, with 65 of people between
the ages of 25 and 49 using a voice-enabled
device daily. In 2020, around 40.2 of the US
population was leveraging voice search. Fast
forward to today, and voice search has become
integral to the success of eCommerce businesses.
2
What Is Voice Search All About? Voice search is
a technology that enables users to perform
searches by speaking into their devices rather
than typing. Voice search uses natural language
processing and machine learning algorithms to
interpret the users voice and provide relevant
results. It is a convenient way to search for
information, products, and services. With the
rise of voice assistants like Siri, Alexa, and
Google Assistant, voice search is becoming
popular among users. To optimize for voice
search, businesses need to focus on creating
conversational content that uses long-tail
keywords. This helps them rank higher in voice
search results and provide an overall better user
experience. Voice Search In eCommerce Voice
search is revolutionizing the eCommerce space. It
offers a new way for customers to search for
products, making shopping more convenient and
efficient. With voice search, customers can find
what theyre looking for without typing a single
word. Essentially, the technology (or the search
engine AI) comprehends human speech, capably
discerns the words and phrases, and initiates a
search based on the most appropriate
interpretation of human speech. In sum, voice
search helps consumers quickly narrow down
exactly what theyre looking for, making
shopping convenient and faster. No surprise,
then, that a host of voice search trends have
been doing the rounds in the eCommerce space.
3
  • Advancements In The Virtual Assistant Technology
  • Voice search is becoming popular for eCommerce as
    assistants like Amazon Alexa, Google Home, and
    Siri gain immense popularity. This tendency will
    continue as virtual assistant technology
    develops, becomes more mainstream, and gets
    integrated into the eCommerce landscape. For
    instance, customers use assistants to read
    through product reviews, perform product
    searches, learn about deals and promotions,
    reorder, etc.
  • Local Search Growth
  • Voice search, in general, had been centered on
    searching for local businesses. Back in 2018, a
    BrightLocal survey had outlined how voice search
    was used by 58 of US consumers to look for
    local businesses. The emphasis on local is
    certainly a noteworthy trend in the eCommerce
    space, where businesses are targeting local
    keywords for their product listings. In fact,
    many companies are improving their eCommerce
    websites and local listings for voice search
    results.
  • Voice-Activated Devices
  • Voice search is proliferating in the eCommerce
    space thanks to the increased use of smart
    speakers, smartphones, and wearable gear.
  • Voice Search Optimization
  • eCommerce businesses must improve their websites
    and listings for voice search to compete.
    Long-tail keywords, FAQs, and explicit product
    and service information are integral to this.

4
  • Benefits Of Voice Search In eCommerce
  • With voice search, eCommerce businesses can
    enjoy
  • Increased Accessibility Voice search helps
    people with disability to conveniently make
    purchases.
  • Faster Results Voice search provides rapid,
    error-free results. The search
  • engine AI can, in fact, understand mispronounced
    words and phrases to rectify the search.
  • Customization Voice search recognizes accents,
    languages, and user preferences.
  • Better User Experience Voice search is more natur
    al and conversational, making shopping more fun.
  • Increased Sales Voice search makes eCommerce
    sales more probable due to its simplicity of
    use.
  • Improve User Experience All the above benefits
    contribute to nurturing an improved user
    experience.
  • How Does Voice Search Work For eCommerce Stores?
  • Heres how it works in 6 easy steps
  • Activation Start by activating the microphone on
    the search engine of the eCommerce website or
    perhaps the virtual assistant on your device,
    such as Siri or Google Assistant.
  • Voice Command Give the voice command, such as
    find a new pair of shoes.

5
  • Search Engine The search engine AI interprets
    the voice command and generates a results list.
  • Selection Select the product you want by
    speaking the product name or number.
  • Buy If you have an account with the eCommerce
    store, you can complete the purchase using your
    voice.
  • Confirmation The virtual assistant confirms your
    purchase and provides a receipt.
  • This way, voice search technology boosts consumer
    engagement and, subsequently, revenue for
    eCommerce enterprises.
  • eCommerce Product Data And Its Relevance To Voice
    Search
  • Product data is an often overlooked but crucial
    element to eCommerce success. With the emergence
    of voice search, its more important than ever to
    optimize product data and make sure its
    optimized for voice search. For example,
    businesses must look to
  • Add long-tail, conversational keywords to their
    product listings
  • Create FAQs and other helpful content to assist
    customers in finding answers faster
  • Avoid ambiguous product names and descriptions to
    avoid confusion
  • Enhance eCommerce SEO by making better use of
    descriptive keywords in product titles and
    descriptions
  • Prioritize local search (if applicable) by ensurin
    g that the product descriptions are relevant to
    the local market

6
  • Product category, pricing, product reviews,
    recommendations, and the associated brand
    information everything that makes up the
    eCommerce product data must cater to
    accommodating seamless voice search.
  • Popular Brands That Make Use Of Voice Search To
    Boost Engagement
  • Brands have taken notice of voice search and are
    incorporating it into their marketing
    strategies. Here are some popular brands that
    have embraced voice search to boost engagement.
  • Johnnie Walker Johnnie Walker leverages voice
    search to enhance customer engagement by
    allowing them to access information about their
    products and promotions easily.
  • Dominos Dominos utilizes voice search
    technology to make ordering pizza easier and
    more accessible for its customers.
  • Patrón Tequila Patrón Tequila has integrated
    voice search into its
  • marketing strategy, allowing customers to access
    information about its offerings. This has helped
    Patrón Tequila connect with its customers in a
    more personalized manner.
  • Burger King Burger King facilitates voice search
    to allow quick and easy access to information
    about its menu and promotions.
  • These brands have embraced voice search to
    provide a more convenient and engaging eCommerce
    experience. Doing so has set them apart and
    established a competitive advantage in their
    respective markets.

7
Wrapping Up Voice search is the future of
eCommerce, and businesses must understand its
potential. Optimizing product information and
eCommerce websites, on the whole, for voice
search is a critical component to making sure
your business sees the full potential of voice
search. But that requires a deeper dive into the
intricacies of voice search, eCommerce product
data management, and more precisely where
EnFuse can help. Connect with us to learn
more. Read More Voice Search And Site Search
Taking A Synergistic Approach
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