Navigating Voice Search: A Comprehensive Guide For eCommerce Businesses

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Navigating Voice Search A Comprehensive Guide
For eCommerce Businesses
Back in 2018, PwC reported how voice assistants
had become the norm, with 65 of people between
the ages of 25 and 49 using a voice-enabled
device daily. In 2020, around 40.2 of the US
population was leveraging voice search. Fast
forward to today, and voice search has become
integral to the success of eCommerce businesses.
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What Is Voice Search All About? Voice search is
a technology that enables users to perform
searches by speaking into their devices rather
than typing. Voice search uses natural language
processing and machine learning algorithms to
interpret the users voice and provide relevant
results. It is a convenient way to search for
information, products, and services. With the
rise of voice assistants like Siri, Alexa, and
Google Assistant, voice search is becoming
popular among users. To optimize for voice
search, businesses need to focus on creating
conversational content that uses long-tail
keywords. This helps them rank higher in voice
search results and provide an overall better user
experience. Voice Search In eCommerce Voice
search is revolutionizing the eCommerce space. It
offers a new way for customers to search for
products, making shopping more convenient and
efficient. With voice search, customers can find
what theyre looking for without typing a single
word. Essentially, the technology (or the search
engine AI) comprehends human speech, capably
discerns the words and phrases, and initiates a
search based on the most appropriate
interpretation of human speech. In sum, voice
search helps consumers quickly narrow down
exactly what theyre looking for, making
shopping convenient and faster. No surprise,
then, that a host of voice search trends have
been doing the rounds in the eCommerce space.
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• Advancements In The Virtual Assistant Technology
• Voice search is becoming popular for eCommerce as
  assistants like Amazon Alexa, Google Home, and
  Siri gain immense popularity. This tendency will
  continue as virtual assistant technology
  develops, becomes more mainstream, and gets
  integrated into the eCommerce landscape. For
  instance, customers use assistants to read
  through product reviews, perform product
  searches, learn about deals and promotions,
  reorder, etc.
• Local Search Growth
• Voice search, in general, had been centered on
  searching for local businesses. Back in 2018, a
  BrightLocal survey had outlined how voice search
  was used by 58 of US consumers to look for
  local businesses. The emphasis on local is
  certainly a noteworthy trend in the eCommerce
  space, where businesses are targeting local
  keywords for their product listings. In fact,
  many companies are improving their eCommerce
  websites and local listings for voice search
  results.
• Voice-Activated Devices
• Voice search is proliferating in the eCommerce
  space thanks to the increased use of smart
  speakers, smartphones, and wearable gear.
• Voice Search Optimization
• eCommerce businesses must improve their websites
  and listings for voice search to compete.
  Long-tail keywords, FAQs, and explicit product
  and service information are integral to this.

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• Benefits Of Voice Search In eCommerce
• With voice search, eCommerce businesses can
  enjoy
• Increased Accessibility Voice search helps
  people with disability to conveniently make
  purchases.
• Faster Results Voice search provides rapid,
  error-free results. The search
• engine AI can, in fact, understand mispronounced
  words and phrases to rectify the search.
• Customization Voice search recognizes accents,
  languages, and user preferences.
• Better User Experience Voice search is more natur
  al and conversational, making shopping more fun.
• Increased Sales Voice search makes eCommerce
  sales more probable due to its simplicity of
  use.
• Improve User Experience All the above benefits
  contribute to nurturing an improved user
  experience.
• How Does Voice Search Work For eCommerce Stores?
• Heres how it works in 6 easy steps
• Activation Start by activating the microphone on
  the search engine of the eCommerce website or
  perhaps the virtual assistant on your device,
  such as Siri or Google Assistant.
• Voice Command Give the voice command, such as
  find a new pair of shoes.

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• Search Engine The search engine AI interprets
  the voice command and generates a results list.
• Selection Select the product you want by
  speaking the product name or number.
• Buy If you have an account with the eCommerce
  store, you can complete the purchase using your
  voice.
• Confirmation The virtual assistant confirms your
  purchase and provides a receipt.
• This way, voice search technology boosts consumer
  engagement and, subsequently, revenue for
  eCommerce enterprises.
• eCommerce Product Data And Its Relevance To Voice
  Search
• Product data is an often overlooked but crucial
  element to eCommerce success. With the emergence
  of voice search, its more important than ever to
  optimize product data and make sure its
  optimized for voice search. For example,
  businesses must look to
• Add long-tail, conversational keywords to their
  product listings
• Create FAQs and other helpful content to assist
  customers in finding answers faster
• Avoid ambiguous product names and descriptions to
  avoid confusion
• Enhance eCommerce SEO by making better use of
  descriptive keywords in product titles and
  descriptions
• Prioritize local search (if applicable) by ensurin
  g that the product descriptions are relevant to
  the local market

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• Product category, pricing, product reviews,
  recommendations, and the associated brand
  information everything that makes up the
  eCommerce product data must cater to
  accommodating seamless voice search.
• Popular Brands That Make Use Of Voice Search To
  Boost Engagement
• Brands have taken notice of voice search and are
  incorporating it into their marketing
  strategies. Here are some popular brands that
  have embraced voice search to boost engagement.
• Johnnie Walker Johnnie Walker leverages voice
  search to enhance customer engagement by
  allowing them to access information about their
  products and promotions easily.
• Dominos Dominos utilizes voice search
  technology to make ordering pizza easier and
  more accessible for its customers.
• Patrón Tequila Patrón Tequila has integrated
  voice search into its
• marketing strategy, allowing customers to access
  information about its offerings. This has helped
  Patrón Tequila connect with its customers in a
  more personalized manner.
• Burger King Burger King facilitates voice search
  to allow quick and easy access to information
  about its menu and promotions.
• These brands have embraced voice search to
  provide a more convenient and engaging eCommerce
  experience. Doing so has set them apart and
  established a competitive advantage in their
  respective markets.

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Wrapping Up Voice search is the future of
eCommerce, and businesses must understand its
potential. Optimizing product information and
eCommerce websites, on the whole, for voice
search is a critical component to making sure
your business sees the full potential of voice
search. But that requires a deeper dive into the
intricacies of voice search, eCommerce product
data management, and more precisely where
EnFuse can help. Connect with us to learn
more. Read More Voice Search And Site Search
Taking A Synergistic Approach