Search Engine Optimization- Meaning, Roadmap and Future

1
Search Engine Optimization Meaning, Roadmap and
Future 
2
What is SEO?

• Search Engine Optimization abbreviated as SEO is
  a process to optimize webpages according to the
  guidelines of search engines. 
• The sole intention of doing this is to increase
  the visibility and ultimately ranking of webpages
  on search engines like Google, Bing, Yahoo,
  Yandex, etc.
• The result of SEO is increased traffic on the
  product, service or blog page whichever you want
  to rank on SERP.

3
Understand the Basics of SERP

• Search Engine Result Page or SERP is the page
  which appears when users search for any query on
  search engine.
• It shows three types of results
• 3 Business listing
• 4 Paid Ads 
• Organic results
• Image source https//backlinko.com/hub/seo/serps

4
Types of SEO

• SEO is of generally two types
• On-Page SEO- On-page SEO deals with optimizing
  the webpage HTML structure and content. The
  optimization of tags is also termed as Technical
  SEO and is very important for maintaining the
  structure and visibility of website for users as
  well as the crawler.
• Off-Page SEO- Off-page SEO deals with the
  promotional activities done outside of the
  webpage on different websites with high
  authority.  

5
Roadmap to Successful SEO Strategy

• SEO specialists use different strategies
  according to their needs but here is a roadmap
  for you to create your own strategy
• Create a buyer persona
• Keyword research 
• Competitor analysis
• On-page SEO
• Technical SEO
• Off-page SEO
• Read this blog on Winning SEO Strategy to get
  more insights!

6
Brief Explanation of Key terms
7
Brief Explanation of Key terms
8
Future of SEO Is it Dying?

• The myth about "End of SEO" is lingering around
  in the market for quite some while now. So it is
  necessary to re-establish the importance SEO hold
  sin any Digital Marketing strategy. 
• SEO is just evolving with time and has developed
  new ways of Using On-Page and Off-Page SEO for
  Website traffic. With the advancement of AI and
  awareness about Digital marketing, the wrong
  practices which prevailed are over now. 
• Let's look on some of them below
• Excessive use of Link Building
• Keyword stuffing 
• Posting random stuff which is not user intent
  satisfying

9
Clearing the Myth!

• These practices are no longer supported by any
  search engines and so the work of marketers have
  increased. As a result, some of them have started
  saying that "SEO is Dead" and it is no use now,
  which is totally wrong. 
• Hence, now digital marketers should deep dive
  into the fact that "Death of SEO" is the biggest
  myth and it should be shattered by reading some
  trusted blogs which says the truth. 

10
Importance of SEO
Points to highlight why SEO is important for
digital marketers and it is here to stay!
11
Resources to Learn More about SEO

• Search Engine Optimization is a long term process
  and can't be learnt in a day. So it's necessary
  that you constantly read more about it from
  blogs, forums and videos. Be updated with the
  algorithm update and research about case studies
  of businesses who implemented it successfully. 
• You can refer to these blogs to be updated
• Search Engine Land
• Search Engine Journal
• The Search Herald
• Google Search Central
• You can also take Google free certification
  courses to improve your command of SEO and
  overall digital marketing. 

12
Thank You!
Recap

• What is SEO?
• Basics of SERP
• Types of SEO

• Roadmap to SEO Strategy
• Future of SEO
• Resources to learn from

Next Steps Visit the linked blogs and articles in
the presentation to build an in-depth knowledge
of Search Engine Optimization.