Custom Packaging Designs That Will Wow Your Customers

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Custom Packaging Designs That Will Wow Your
Customers
Todays retail world is dynamic, and cut-throat
competition is always present. This is due to the
availability of lots of goods supplied by many
producers. In this regard, how can you show your
presence in the market? Also, how can you lure
your target customers? One of the most important
factors that determine consumer behaviour and
buying decisions is wholesale custom
packaging. Nowadays, research shows that over 68
of consumers think directly about how packaging
design influences the choice of products. It
functions as the point of first contact between a
product and its potential buyer. So, the primary
visual impression is critical. Packaging, these
days, is not only about protection it serves as
a great brand differentiation tool. The quality
and distinction of a product depend on its
unique, custom designs. Research has shown that a
memorable packaging design will appear novel and
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high quality. Thus, it leads to greater sales.
Also, about 78 of customers feel that it
enhances the chances of buying from the same
brand. Similarly, packaging significantly affects
consumer behaviour. Hence, going for a catchy box
design can boost brand visibility. Shape Your
Custom Packaging Designs to Shape Your Sales It
is essential for you to shape your packaging
designs to shape your sales in the coming years.
Here are some design tips that you have to
consider for this purpose.
1. Understanding Your Brand Define Your Brand
Identity Brand identity is the visual and
conceptual representation of any brand. It refers
to all aspects that distinguish a particular
brand in consumers minds. It includes certain
kinds of elements. They include colour, kind of
design and logos. They make up a unified,
recognisable image.
Determine Brand Elements

• Logo The logo is a foundation, providing instant
  brand association. So, they should be clear, easy
  to remember, and fit the brands character.
• Colour Scheme Colours trigger emotions. Thus,
  they are crucial to brand perception. The
  recognition increases with the consistent use of
  colours. For instance, 80 of consumers believe
  that colour enhances brand awareness.
• Typography Fonts convey the brands tone. The
  choice of suitable typography helps to form a
  consistent brand identification.
• Align the packaging with brand values and
  messaging.
• Consistency in consumer perception is guaranteed
  through the coordination of packaging with brand
  values. Wherever packaging reflects the values of
  a brand, there is trust and loyalty. The
  statistics show that 64 of customers state
  shared values as the first reason for building a
  relationship with a brand.
• Packaging must reflect the intended message of a
  brand. Approximately 75 of consumers make their
  buying decisions based on packaging. It
  emphasises the need for consistent communication
  between you and your customers.

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2. Know Your Audience Define Target
Demographic To know your audience, review
parameters like age, gender, location of
residence, average income and interests. Indeed,
surveys, social media analytics and market
research are suggested to identify the customers
you wish to target. The packaging market size is
expected to reach GBP 0.90 trillion in 2024. It
is expected that it will go to GBP 1.08 trillion
by 2029. It is because of a CAGR of
3.89. Understand Consumer Preferences and
Behaviours It is true that consumers are prone to
particular behaviours or beliefs. It explains the
worth of understanding these choices. They
include motivations, expectations, likes and
dislikes. Also, it contains attitudes that drive
buying decisions. You need to know this as it is
important for better marketing campaigns. Use
Tools to Research You need to customise your
packaging to appeal to the viewers. It involves
targeting the needs of your consumers. It is
advisable to use tools such as Google Analytics
for this purpose. It will help you know more
about the customers. It includes reader personas
and personalised content. Social media analytics
can also provide consumer behaviour and
preferences info.
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It is critical for beginners to study existing
audience and demographic data. It is because
those are preconditions capable of defining your
target audience. You should know how to design
your packaging accordingly. These figures and
proportions will differ depending on the kind of
product you offer or your industry. More in-depth
market research and analytics tools will furnish
the necessary data for a better understanding.
Follow Trends Shaping the Industry

• There is a total of four main trends that will
  eventually define the packaging industry in 2028.
  So, you have to consider them. They are
• Economic and demographic growth.
• Sustainability.
• Consumer trends.
• Brand owner trends.
• The global packaging market between 2013 and 2018
  registered a growth of at least 6. During this
  time, the less developed markets showed more
  growth as consumers shifted to cities. The trend
  of flexible packaging is also at the top these
  days.
• 3. Functionality and Practicality
• The ideal packaging is not only attractive but
  also functional. Also, it is practical in order
  to optimise the user experience. Here are some
  points to consider if you wish to make your
  custom packaging ideal for your items.

Ensure Packaging Meets Functional Needs
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Packaging should meet the needs of your product.
The product packaging design services market was
valued at GBP 19.34 billion in 2023. It shows the
worth of custom product boxes. Pay Attention to
Usability and Reclose-Ability The feature of
resealable packaging is important. It is true
that 52 of customers are likely to repurchase
from an online e-commerce vendor with premium
wholesale custom product packaging. It showcases
the value of user-friendly designs. You can think
about different options for this purpose. It
includes stand-up pouches and flat pouches. This
guarantees user-friendliness and flexibility.
Thus, it contributes to a better customer
experience. Select Materials That Are Nicely
Protective of the Product It is important to
choose materials that provide sufficient product
safety. Packaging acts as a protective barrier
against external influences. Maintaining product
quality and reliability requires knowledge of
product protection. Product safety is vital for
you. It will make your items fresh and
undamaged. 4. Unique Shape and Structure You
must consider some innovative packaging designs.
They must go beyond creative solutions to shape
and structure your boxes. It will serve the
purpose of luring your customers. Heres how to
achieve uniqueness while considering
practicality Experiment with Non-Traditional
Shapes The research indicates that 62 of users
will definitely buy a product if the packaging
has an unusual shape. Anything that is neither
common nor odd can grab instant attention. The
same is true for your custom packaging. The
products shape on the shelf can influence
consumer perception. Also, it increases its
visibility to a large degree. Create a
Distinctive Packaging Structure Roughly 48 of
consumer claims that the physical feel and design
of packaging affect their decision to make an
impulse buy. So, you need to develop a unique
packaging structure. By doing so, the brand
experience becomes more engaging and effective.
It results in positive decision-making on the
part of users.
Consider Practicality Alongside Uniqueness
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• Even though uniqueness is required, going for
  simplicity is also essential. In other words, a
  balance is crucial. For instance, 40 of
  consumers prefer easytoopen packaging.
• Going for a combination of practical features and
  a stylish design is vital. It secures high user
  satisfaction and improves product availability.
• Colour Psychology
• There is no doubt that understanding colour
  psychology is vital for branding. So, you must go
  for it. Heres how colours impact consumer
  perceptions and choices
• Look at Color Psychology.
• A study on colour psychology shows that colour
  plays an important part in marketing and
  branding. Colours can boost brand recognition by
  as much as 80. Likewise, they affect consumer
  buying behaviour depending on the type of
  product.
• Select Colors That Match Your Brand and Product
• It is seen from the psychology of colours in
  advertising that red colour, which means passion
  and strength, attracts attention by creating a
  sense of urgency. The knowledge of such
  subtleties allows for the proper selection of
  colours. They must match your brand personality
  and inspire appropriate emotions.
• Keep the Brand Color Palette Uniform
• Consistency is key when you play with colours to
  craft your custom boxes and packaging. It builds
  a consistent and recognisable brand identity,
  which encourages consumer trust. Thus, you can
  see that big and old brands like McDonalds and
  Coca-Cola use the same colours as they did in the
  past.
• Typography and Fonts
• Brand communication is an important aspect of
  packaging. Typography can serve you well in this
  regard. Consider the following practices for this
  purpose
• Choose Fonts That Fit with Your Brands
  Personality

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• choice of fonts are crucial. They will serve the
  purpose of consistency. Likewise, you should
  think about the size and colour scheme of the
  text. This guarantees efficient information
  transfer even from a distance.
• You must apply the power of typography. You can
  use it for branding. Consider it for personality,
  recall, and legibility for any given typeface.
  The choice of fonts can play a huge part in brand
  communication.
• Imagery and Graphics
• In crafting a compelling brand presence through
  imagery and graphics, consider the following best
  practices
• Use Images that Say a Thousand Words
• It is necessary to use good images that will tell
  your brand or product story. Goods with related
  images get 94 more views than those without.
  Besides, visual content that narrates has a more
  captivating and relatable effect on the audience.
• Use Graphics that Promote Brand Communication
• Graphics are critical to present your brand
  messages the way you like. Studies suggest that
  using branded visuals makes the brands more
  recognisable by 80. The regular use of graphics
  reinforces both the overall brand image and
  message.
• Ensure that the visuals connect with your
  intended audience
• Knowing your audience is crucial to selling more.
  As per research conducted by marketing
  specialists, visuals that resonate with the
  audience are 43 more effective in converting
  leads. You should analyse your audience
  preferences. Also, you need to adjust the visual
  content. It is essential for you to design your
  graphics. You need to do so on a regular basis.
  It will serve you well to make long-term
  engagement.
• Interactive Elements
• By adding interactive features to packaging,
  getting more customer engagement is easy. People
  like to see them on the boxes of products they
  wish to buy. Here are key insights and methods to
  attain this target easily
• Add Interactive Elements Creatively
• Nowadays, the use of interactive packaging is the
  demand of the day. It includes QR codes and
  augmented reality. With such features in mind,
  brands can attract more

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• customers and make the whole shopping experience
  hassle-free. So, they are vital for you.
• Encourage Customer Engagement Via Packaging
• The use of interactive elements creates a
  distinct customer journey. QR codes can enhance
  the customer experience and loyalty to brand
  creation and recognition. So, you need to add
  them to your custom packaging.
• Add Value to the Overall Experience
• QR technology with augmented reality is the most
  advanced form of data insight. It encourages
  customer engagement and brand loyalty. The
  benefits of these elements are many that you
  cant ignore. Some of them are
• Delivering useful info.
• Increased customer engagement.
• Support your brand communication.
• Making the buying experience simple.
• Thats why you can observe their usage in the
  product packaging of goods. They are used in the
  shipping boxes as well.

Key Takeaways
Use Packaging to Influence Customers Packaging plays an important role in consumer behaviour up to 94 of consumers are trusting a brand based on its packaging.
Examine Buying Behaviour According to estimates, 81 of consumers have tried new things. It is because the box that attracted their attention made them do so. It proves how important packaging is for sales.
Craft Unique Shapes You have to craft unique shapes as they will catch the instant attention of the viewers. Yet, you should never go for odd shapes as they are not catchy. Using special shapes can make the observers impulse buy.
Ensure to use Attractive Using attractive colours precisely will grab instant attention. Colours can lure customers. At the same time, they can show certain messages to the viewers.
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Colours Properly
Typography and Fonts Using specific fonts and typography is essential. If you utilise them creatively, you can tell your products specs and brand story easily. They play a vital role in making your products stand out and enhancing your brand identity.
Visual Elements Adding visual elements to your packaging is vital to entice more users. They add certain functionality as well to make their buying experience simple.
Conclusion The packaging industry will change in
2024 and in the coming years. So, companies have
to arrange their packaging supplies in UK
accordingly. Keeping a keen eye on the latest
trends is crucial. The future of packaging is
shifting towards minimalistic designs and green
practices. You must think about adaptable
packaging. It is also crucial as consumer
preferences evolve. Users are influenced by the
trust they have in a brand. So, making packaging
oriented towards recent consumer trends is
helpful for you. Use various A/B and or monadic
testing methods for continuous refinement of
custom packaging designs. They result in finding
the right specific data on each concept. Also,
they are good for effective iteration