BBA IN MARKETING MANAGEMENT

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BBA In Marketing Management

• IIBMS

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Introduction

• Marketing management involves developing and
  implementing strategic marketing programs,
  processes, and activities that align with wider
  business objectives, while utilizing customer
  insights, tracking metrics, and optimizing
  internal processes to achieve success. In our
  Marketing Management Course students will learn
  about planning, organizing, leading, and
  controlling.

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Marketing - ?
Marketing is the sum of all activities that take
you to a sales outlet. After that sales takes
over. Marketing is all about
creating a pull, sales is all about push.
Marketing
is all about managing the four Ps



Product
Price
Place
Promotion
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Strengths Advantages Capabilities Resources WeaknessesDisadvantages LimitationsVulnerabilities
Opportunities Chances Benefits Developments Threats External Effects Obstacles Risks
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Importance of effective sales and distribution
channels in marketing.

1. It ensures products reach customers and generates
   sales and brand awareness. The network has
   producers, wholesalers, retailers, and consumers.
   It affects product prices. It includes middlemen
   such as wholesalers, retailers, distributors, or
   the Internet.

2. It facilitates sales at a given price that
generates profit for the company. Sales and
distribution management plays a key role in
setting and meeting corporate sales and
performance goals.
3. There are three major distribution channels
and they are  Direct
distribution channels
Indirect distribution channels
Hybrid distribution channels
4.  Content Marketing, Blogs, Podcast,
Slide-sharing, Videos, Ratings and Reviews is
effective marketing channels.
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Why Choose IIBMS..?IIBMS is one of the leading
Management Institutes in the meadow of
International Distance Learning Education. Over a
number of years we have been delivering quality
output of well trained professionals to almost
all industries that proves over benchmark
performance of IIBMS.We all know knowledge is
power but this power is of no use unless put to
use. Practical application of knowledge is
wisdom. We strive to be on top of the competitive
advantage of IIBMS i.e. wisdom-
Fast Track Management Programs
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Certification, Diploma, Graduation,
Post-Graduation, Doctorate Level Professional
Programs 3.
Placement and Job Oriented Courses
4. Globally Flexible Studies
5. 100 Placement / Job
Assistance Global Job Opportunities
6. Students Reward Scheme
7. Future Plans
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For More Details
Visit our website https//www.iibms.org/ Call
us 91 9930620500 Mail us enquiry_at_iibms.net