seo linking structure

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LINKING STRUCTURE IN SEO

• PRESENTED BY
• Akansha Jindal
• www.akanshajindal.com

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TABLE OF CONTENT

• -What is Link Juice
• -An example to understand more
• -What are Internal links?
• -Why are they important?
• -What are External links?
• -Why are they important?
• -What are no- follow links?
• -Why are these important?
• -What are do- follow links?
• Why are these important?
• -Navigation Link Structure
• -

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WHAT IS LINK JUICE?

• Link juice is a term in SEO (Search Engine
  Optimization) that refers to the amount of
  authority or value that one backlink passes to
  the website it connects with. In the SEO
  industry, link juice is called link equity.
• Backlinks are links from other websites to your
  own website. Backlinks from websites with higher
  authority and relevance on a topic will generate
  more link juice and help a page rank better on
  the search engine results page (SERP).

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AN EXAMPLE TO UNDERSTAND MORE

• Consider two websites are identical, except for
  one thing. Website X gets one link from an
  outside source, but Website Y has no links. When
  all other things are precisely equal, Website X
  will rank higher because it has link juice that's
  been passed on by an outside site

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WHAT ARE INTERNAL LINKS ?

• Internal links are hyperlinks that connect pages
  on the same website. They are important for SEO
  because they help to create a more interconnected
  website, which makes it easier for search engines
  to crawl and index your pages.
• Internal links also help users to navigate your
  website more easily.

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WHY ARE THEY IMPORTANT?

• -Improved User Experience
• -Keyword and Contextual Relevance
• -Improved Crawling and Indexing

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WHAT ARE EXTERNAL LINKS?

• External links, also known as outbound links, are
  hyperlinks that point from your website to a
  different website or domain. In contrast to
  internal links that connect pages within your own
  website, external links connect your website to
  content on other websites.
• When a search engine crawler follows an external
  link, it will also crawl the linked website. This
  helps to increase the number of pages that are
  indexed by search engines, which can improve your
  website's ranking.

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WHY ARE THEY IMPORTANT?

• -Building Relationships
• -Credibility and Authority
• -Context and Relevance

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WHAT ARE NO FOLLOW LINKS?

• A nofollow link is a hyperlink that tells search
  engines not to follow the link and pass link
  juice to the linked website. Nofollow links are
  used to prevent search engines from following
  links that are not relevant or that may be
  considered spam.
• When a link is marked as "nofollow," it instructs
  search engines not to follow the link and not to
  pass on any authority or ranking power from the
  linking page to the linked page. Essentially,
  "nofollow" links tell search engines to disregard
  the link for SEO purposes.

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WHY ARE THESE IMPORTANT?

• Nofollow links can help to reduce the risk of
  your website being hacked by preventing hackers
  from using your website to build up their own
  authority.
• Nofollow links can help to protect your website
  from being penalized by search engines for spam
  or other unethical practices.

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WHAT ARE DO-FOLLOW LINKS

• A do-follow link is a hyperlink that tells search
  engines to follow the link and pass link juice to
  the linked website. Dofollow links are the
  default type of link, and they are the most
  common type of link used in SEO.
• When a link is marked as "follow" or "do follow,"
  it means that search engines will consider that
  link as a signal to follow and pass authority
  from the linking page to the linked page.

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WHY ARE THESE IMPORTANT?

• Dofollow links also help to build relationships
  with other websites. When you link to another
  website, you are essentially giving them a vote
  of confidence. This can help to improve their
  ranking as well.
• Dofollow links are essential for your backlink
  strategy theyre crawlable and can help search
  engines discover more of your content.

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NAVIGATION LINK STRUCTURE

• Navigation link structure is the way in which the
  links on a website are organized and presented to
  users.
• A well-structured navigation link system is
  essential for creating a user-friendly and search
  engine-friendly website. A clear and organized
  navigation structure makes it easier for visitors
  to find information and navigate your site, and
  it also helps search engines understand the
  hierarchy and content of your pages.

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