SEO and PPC: Navigating the Waters of Digital Marketing

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SEO VS PPC
Search Engine Optimization
Pay Per Click
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SEARCH ENGINE OPTIMIZATION
PAY PER CLICK

• SEO (Search Engine Optimization) aims to improve
  a website's visibility on search engines.
• It involves optimizing various elements of a
  website to rank higher in search results.
• Technical aspects like site speed and
  mobile-friendliness impact user experience and
  rankings.
• SEO drives organic (non-paid) traffic over time,
  unlike paid advertising.
• Long-term effort and patience are needed as
  results develop gradually.

• PPC (Pay-Per-Click) is a paid online advertising
  model.
• Advertisers create ads and pay when users click
  on them.
• Ad placements are often marked as "sponsored" or
  "ad" on search engines.
• Ad platforms include Google Ads, Bing Ads, and
  social media platforms.
• It offers immediate visibility and drives instant
  traffic to a website.
• Budget management is essential to control
  spending on ads.
• Conversion tracking helps measure the
  effectiveness of ads.

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Landing Page Optimization
Bidding Strategy
Target Audience
Ad Schedule and Budgeting
Ad Copywriting
PPC Strategy
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SEO and PPC which one to choose
Choose SEO for long-term organic growth,
credibility, and cost-effectiveness over time.
Best if you can commit to consistent efforts and
quality content. Choose PPC for immediate
results, precise targeting, flexibility in
budget, and testing opportunities. Great for
short-term campaigns or quick visibility. Conside
r Both for a balanced approach, using PPC for
quick wins and SEO for sustained organic growth.

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ABOUT US
At Space Edge Technology, we are your strategic
partners in navigating the digital cosmos,
helping your business soar to new heights through
unparalleled SEO (Search Engine Optimization) and
PPC (Pay-Per-Click) services. With a passion for
innovation and a dedication to excellence, we
propel your online presence to the forefront of
search engine results, connecting you with your
target audience in the vast realm of the internet.
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CONTACT US
9871034010
info_at_spaceedgetechnology.com
www.spaceedgetechnology.com