Rilakkuma - Biography (San-X Net Shop)

1
WELCOME TO SHOP.SAN-X.CO.JP
2
SHOP.SAN-X.CO.JP PRESENTS

• Rilakkuma - Biography

3
Rilakkuma - Introduction

• Rilakkuma (?????, Rirakkuma) is a fictional
  character produced by the Japanese company San-X
  and created by Aki Kondo.
• After the character's launch in 2003, Rilakkuma
  has been featured on stationery and merchandise
  created by San-X, as well as several
  collaboration cafes.
• Along with picture books and comics, a
  stop-motion animation series titled Rilakkuma and
  Kaoru was broadcast in 2019

4
Rilakkuma - Creation of the Character

• San-X employee Aki Kondo had previously created
  characters such as Amagurichan and Mikanbouya. At
  the time, San-X ordered staff members to create
  one character per month.
• After watching a TV show about dogs at the height
  of the pet boom in Japan, Kondo not only wanted a
  pet dog, but also envied its life, as she was
  busy with work and hoped to relax more.
• This inspired her to create Rilakkuma, with its
  name a portmanteau of the words "relax" (?????,
  rirakkusu) and "bear" (?, kuma)

5
Rilakkuma - Creation of the Character

• Rilakkuma was designed with a slightly sloppy
  posture because Kondo found it amusing, believing
  that it should look "cute", yet "out of place.
• Kondo had also designed Rilakkuma with a zipper
  on its back, which became one of its quirks.
• San-X initially found Rilakkuma too gangly and
  had preferred characters with small hands.

6
Rilakkuma - The Character

• Rilakkuma was launched in 2003 and first seen in
  San-X's four-panel comic series titled Rilakkuma
  Seikatsu.
• In Rilakkuma Seikatsu, which describes its origin
  story, it appears one day in the apartment of a
  female office worker named Kaoru, who only
  appears as a silhouette.
• Rilakkuma spends every day relaxing. The zipper
  on its back reveals that his appearance is a
  costume, and its true form is unknown.
• It is accompanied by other creatures in the
  series, who also have their own character lines

7
Rilakkuma Products available at SAN-X
8
Rilakkuma Sumikko Gurashi

• https//shop.san-x.co.jp/

9
Rilakkuma Slippers Room Shoes

• https//shop.san-x.co.jp/product/detail/RLK9402

10
San-X Rilakkuma Swan Golden Flower Stuffed Toy

• https//shop.san-x.co.jp/product/detail/RLK9720

11
Rilakkuma Raspberry Mobile Battery

• https//shop.san-x.co.jp/product/detail/RLKK461

12
(No Transcript)