4 Digital Marketing Audit Aspects You Probably Don’t Know About

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4 Digital Marketing Audit Aspects You Probably
Dont Know About Quick Summary This blog post
discusses 4 digital marketing audit aspects you
probably dont know about. It will also cover
how to put proposals into action, and the
benefits of potentially outsourcing parts of
your digital marketing audit.
Digital marketing is constantly evolving and
business owners need to ensure their strategies
and tactics are effective and up-to-date. A
digital marketing audit evaluates all aspects of
your current marketing efforts and provides
recommendations for improvement. However, many
business owners are unaware of the various
facets that should be covered in an audit. This
blog post discusses 4 digital marketing audit
aspects you probably dont know about. These are
performing an audit of your website, SEO, content
marketing, and social media strategies.
Completing these audits will reveal opportunities
to optimize results in a measurable and impactful
way. It will also cover how to put proposals
into action, and the benefits of potentially
outsourcing parts of your digital marketing
audit. What Is A Digital Marketing Audit? A
digital marketing audit analyzes all components
of your companys current online and digital
presence including your website, SEO efforts,
content marketing, and social media activities.
The goal is to identify gaps, weaknesses, and
areas for improvement that can help you achieve
your digital marketing goals and grow your
business.
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The audit evaluates important aspects like your
websites design, user experience, functionality,
and SEO strategies like keyword research, meta
titles and descriptions, backlink profile, and
technical SEO. It reviews your content for
gaps, relevancy, quality, and consistency across
different platforms. And it assesses your social
media strategy including your social profiles,
posting frequency, follower growth, and
engagement rates. A thorough digital marketing
audit provides a roadmap of recommendations
based on established best practices to optimize
and align your strategies across all digital
channels. You may Like this post- How Do You
Perform a Digital Marketing Audit? Areas Of Your
Business That Should Be Audited- Here are some
key areas of your business that should be audited
as part of a comprehensive digital marketing
audit Website Audit- A website audit examines
every aspect of your website to identify issues
inhibiting performance and recommendations for
improvement. It will evaluate elements like your
site speed, security, and functionality to
ensure it runs efficiently. The audit also
inspects SEO implementation including meta
descriptions, titles, URL structure, and internal
linking. Finally, the audit considers the user
journey from first impressions to conversions to
identify ways to increase engagement and goal
completion. The goal of a website audit is to
diagnose issues, highlight strengths and provide
an actionable blueprint to optimize your
website. SEO Audit- An SEO audit examines all
areas of your Search Engine Optimization strategy
to identify weaknesses and opportunities for
improvement. It evaluates both onsite and offsite
SEO factors. The onsite SEO audit checks
elements like page titles, meta descriptions, URL
structure, header tags, internal linking, and
content for target keywords. It ensures
technical SEO basics are covered like page speed,
mobile friendliness, and HTTPS implementation.
The offsite SEO audit examines your link profile,
backlinks, and authority signals. It identifies
gaps in your keyword research and strategy.
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The audit also considers best practices and
trends in Googles algorithm to recommend
optimization strategies that will actually boost
your organic search rankings and traffic. The
overall goal is to provide a roadmap for more
effective SEO with measurable results. Content
Marketing Audit- A content marketing audit
evaluates all facets of your current content
marketing strategy to identify gaps, weaknesses,
and opportunities for improvement. It assesses
the quality, relevancy, and consistency of your
blog posts, articles, videos, social media
content, and other digital content. The audit
determines if your content is aligned with your
business goals and targeted keywords. It
examines the topics, formats, and channels used
to distribute content. Key metrics like
readership, time on page, and sharing are
analyzed to gauge audience engagement. The
consistency of brand voice, tone, and messaging
across all content is assessed. Gaps in content
coverage for targeted customer personas and
buyers journey stages are identified. The audit
also considers content distribution and
promotion strategies. The overall goal is to
provide recommendations to optimize your content
strategy for greater reach, engagement, and
conversions. Social Media Audit- A social media
audit examines all facets of your current social
media strategy to identify weaknesses and
opportunities for improvement. It assesses your
presence on key social platforms like Facebook,
Instagram, Twitter, LinkedIn and YouTube. The
audit evaluates metrics like follower growth
rates, engagement rates, and click-through rates
to gauge the effectiveness of your social
profiles. It examines your posting frequency,
content format, use of hashtags, and selection of
images to determine what is and isnt working
well. The brands voice, tone, and personality
across all social profiles are analyzed for
consistency. Any issues with customer service or
customer experience on social media are
identified. The audit also considers your social
media goals to recommend strategies to optimize
performance. The goal is to provide actionable
insights and a roadmap to increase ROI from your
social channels. Putting Proposals And
Improvements Into Action- Once a digital
marketing audit is complete and recommendations
are provided, the next step is to decide which
proposals to implement and put an action plan in
place. Prioritize the proposals based on
feasibility, budget, and potential impact.
Determine who will be responsible for
implementing each improvement and set deadlines.
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Create detailed task lists, assign
responsibilities, and track progress.
Implementing proposals will likely require
changes across multiple areas like your website,
content, social media, and SEO. Make any
necessary technical updates first, then optimize
content and marketing assets according to the
new strategic direction. Continually measure and
analyze key metrics and data to gauge the
effectiveness of your changes. The overall aim
is to incorporate the best practices and
recommendations from your digital marketing
audit into an optimized, integrated, and
measurable strategy that boosts your overall
performance. Outsourcing Digital Marketing
Audit- For many businesses, outsourcing a
digital marketing audit to an agency or
freelancer can be a good option. Outsourcing
provides several key benefits expertise,
objectivity, and manpower. Digital marketing is
a complex field and agencies have specialists
with deep experience in auditing websites,
content strategies, SEO, social media, and more.
They bring an outside, unbiased perspective and
can identify issues the internal team may miss.
In addition, an audit requires researching best
practices, analyzing large amounts of data, and
testing across multiple channels work that can
exceed the capacity of in-house staff. By
outsourcing the audit, the agencys team of
specialists can dedicate the needed time and
resources to conduct a thorough, comprehensive
review. The resulting recommendations will also
leverage the agencys expertise in implementing
similar changes for other clients. However,
businesses still need to integrate proposals into
their own strategies, so some in-house bandwidth
is still required to realize the full benefits
of an outsourced digital marketing
audit. Benefits Of Outsourcing Digital Marketing
Audit-
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Here are the benefits of outsourcing a digital
marketing audit Reduce Your Training Costs For
Your Employees- By outsourcing your digital
marketing audit to an agency, you avoid the costs
associated with training your internal employees
to perform the audit. Agencies have specialists
who are already experts in conducting digital
audits and keeping up to date on the latest
techniques, strategies, and best
practices. They have the knowledge to
comprehensively evaluate all aspects of your
website, content, SEO, and social media. This
expertise would require significant time and
money invested in training your employees. By
outsourcing, you gain the benefit of the agencys
expertise and experience without having to train
your own team. This can significantly reduce
costs and deliver more actionable insights. The
Rewards Of Experience- Digital marketing
agencies have gained valuable experience from
conducting numerous audits for their various
clients. This experience allows them to quickly
and efficiently identify the most impactful
recommendations that will actually improve your
performance and results. Since agencies
routinely develop improvement plans and implement
changes for other businesses, they have a proven
framework for auditing your specific situation
and recommending strategies that consider your
goals, resources, and constraints. Their
seasoned specialists can leverage established
best practices and lessons learned from past
audits to determine the highest priority actions
for your business to optimize your digital
marketing strategy. Tapping into an agencys
experience delivers superior outcomes compared to
an inexperienced in-house team. Costs That Are
Predictable And Streamlined- When you outsource
your digital marketing audit to an agency, you
have a defined cost and timeline agreed upon
upfront. The agency provides a fixed quote based
on the scope of work so you know exactly how
much the audit will cost. There are no surprises
or extra expenses that can arise when using
internal resources. The agency also adheres to
the established timeline, completing each
deliverable on schedule. Since the agency
specialists are dedicated only to your audit,
there are no inefficiencies or delays that can
happen with an in-house team split across
multiple tasks. The streamlined, focused
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approach of an outsourced audit delivers results
faster at a predictable, locked-in cost. This
gives you better budget certainty compared to
the variable costs of an internal audit
project. Conclusion In conclusion, conducting a
comprehensive digital marketing audit covering
your website, SEO, content, and social media
will reveal opportunities to optimize your
current efforts. Implementing recommendations
from the audit requires putting proposals into
action with a robust plan and tracking
progress. Outsourcing the audit to an
experienced agency can deliver value through
expertise, objectivity, and focus. Taking these
steps will help ensure your digital marketing
strategy is aligned with best practices and
positioned to achieve your business goals in the
future. Completing a Digital Audit periodically
will keep you aware of changes needed to stay
ahead of industry shifts and maximize the
returns from your digital investments. Source of
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