Top 10 Marketing Automation Tools to Integrate with Your eCommerce Store

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Top 10 Marketing Automation Tools for eCommerce
Stores
Prepared By Techtic Solutions, Inc.
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Top 10 Marketing Automation Tools for eCommerce
Stores
Based on their usability and ecosystem, here
were listing the top marketing automation tools
for eCommerce stores.

1. ActiveCampaign Best Overall
2. Omnisend
3. Freshmarketer
4. Sendinblue
5. Drip
6. Klaviyo for Email and SMS Automation
7. Campaign Monitor
8. Braze
9. Bloomreach
10. Engagebay

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1. ActiveCampaign Best Overall
ActiveCampaign is a comprehensive marketing
automation platform that provides businesses with
a range of automation features to manage their
customer relationships more effectively. ActiveCa
mpaigns marketing automation features allow
businesses to create and automate targeted
campaigns based on user behavior and
interests. The platform uses advanced
segmentation and personalization to deliver
tailored content to each individual user,
resulting in improved engagement and higher
conversion rates. In addition to marketing
automation, ActiveCampaign also provides sales
automation features. The features include lead
scoring, contact management, and deal tracking
features to help businesses to close more deals
and generate more revenue. Whats best is that
ActiveCampaign offers a complete suite of CRM.
This includes features such as contact
management, deal tracking, and task automation to
help businesses stay organized and on top of
their customer interactions.
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ActiveCampaign
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Automation Features

• Track user behavior across multiple channels,
  including email, website, and social media, and
  trigger automated campaigns based on specific
  user actions.
• Dynamic email content, which allows businesses
  to send personalized emails. The platform
  includes a drag-and-drop email designer,
  pre-built email templates, and personalization
  options to create engaging email campaigns.
• Advanced segmentation of the audience based on
  specific criteria, such as demographics, website
  behavior, and engagement level.
• Predictive email sending to send emails at the
  optimal time for each individual user. The
  platform uses machine learning algorithms to
  analyze user behavior and predict the best time
  to send each email.
• Lead scoring based on specific criteria, such as
  demographics, website behavior, and engagement
  level.
• Sales automation for contact management, deal
  tracking, and task automation.
• Site tracking traces user behavior on your
  website and other digital channels.

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Price
Lite 29/month Plus 49/month Professional
149/month Enterprise On Request
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2. Omnisend
Omnisend is an all-in-one marketing automation
platform designed for eCommerce businesses. It
offers a comprehensive suite of features that
help eCommerce businesses connect with their
customers across multiple channels. From email
marketing to SMS marketing, Omnisend provides a
seamless omnichannel experience that engages
customers throughout their entire customer
journey. With features like automation
workflows, audience segmentation, and
customizable templates, businesses can create
targeted, personalized campaigns that drive
conversions and boost customer loyalty. For
example, you can set up automation workflows to
send personalized welcome messages to new
subscribers, trigger cart abandonment emails for
shoppers who leave items in their cart, or
re-engage inactive customers with targeted
win-back campaigns
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Omnisend
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Automation Features

• Welcome series lets you set up a series of
  automated welcome emails to engage new
  subscribers and introduce them to your brand.
• Abandoned cart recovery lets you automatically
  send personalized messages to visitors who leave
  items in their cart without making the payment.
• Product retargeting to remind customers about
  products they have viewed or added to their cart
  but havent yet purchased.
• Automated order confirmation emails that include
  personalized recommendations and upsell offers.
• Post-purchase series of automated emails to
  engage customers after they make a purchase,
  including product review requests and cross-sell
  offers.
• Re-engagement campaigns to automatically target
  inactive subscribers with personalized win-back
  campaigns to re-engage them with your brand.
• Birthday and anniversary campaigns to
  automatically send personalized messages to
  customers on their birthday or the anniversary of
  their first purchase.
• Custom workflows based on customer behavior and
  preferences, such as specific product interests
  or engagement levels.

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Price
Free Plan Standard 16/month Pro 59/month
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3. Freshmarketer
Freshmarketer is an eCommerce marketing
automation tool offered by Freshworks. It enables
online retailers to optimize their marketing
efforts across various channels. The software
helps businesses attract, engage, and convert
visitors into customers by providing features
such as web and mobile app analytics, conversion
rate optimization, and A/B testing. Freshmarketer
s web and mobile app analytics provide eCommerce
businesses with deep insights into visitor
behavior, such as page views, clicks, and time
spent on the website. Whats more interesting is
that Freshmarketer is a part of the Freshworks
suite, which includes Freshservice, Freshchat,
Freshdesk, Freshsales, etc. This makes sure that
the business opting for this eCommerce marketing
automation software can leverage a seamless
integration with these other business tools. In
terms of marketing automation, the software
boasts the following features
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Freshmarketer
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Automation Features

• Email marketing automation helps retailers set
  up email marketing campaigns and automate them
  based on specific triggers, such as a user
  signing up for a newsletter or making a purchase.
• Lead scoring automation enables businesses to
  score leads based on specific criteria, such as
  demographics, website behavior, and engagement
  level.
• Personalization automation features enable
  businesses to deliver tailored content and
  experiences to their audience.
• Web behavior tracking automation allows
  businesses to set up automation rules based on
  specific user actions, such as a user abandoning
  a cart or spending a certain amount of time on a
  page.
• Campaign automation features for various
  marketing campaigns, such as social media, paid
  advertising, and SMS marketing.

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Price
Free Plan Growth Plan 19/month Pro
149/month Enterprise 299/month
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4. Sendinblue
Sendinblue is a comprehensive marketing
automation tool that helps automate and optimize
marketing campaigns across multiple channels,
including email, SMS, and chat. With Sendinblue,
businesses can create targeted and personalized
campaigns using various automation features,
including email workflows, SMS triggers, and
chatbots. Additionally, the platform includes
real-time reporting and analytics, allowing
businesses to track the performance of their
campaigns and optimize their strategy
accordingly. One of the unique features of
Sendinblue is its CRM functionality, which
enables businesses to manage their customer
relationships and communication from a single
platform.
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Sendinblue
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Automation Features

• Email workflows allow businesses to create
  targeted and personalized email campaigns using
  automated workflows triggered by specific user
  behaviors or events.
• SMS triggers enable businesses to create SMS
  campaigns triggered by specific user behaviors or
  events.
• No-code chatbots builder, allowing businesses to
  create interactive chatbots to engage with
  customers and drive conversions.
• CRM functionality that helps manage customer
  relationships and communication from a single
  platform.
• Advanced segmentation helps you target specific
  customer groups based on their behavior,
  demographics, and other criteria.
• Real-time reporting and analytics gives you
  insights into the performance of your marketing
  campaigns and enables you to optimize the
  strategy accordingly.
• eCommerce integrations with popular eCommerce
  platforms such as Shopify and Magento.
• Drag-and-drop campaign editor allows you to
  easily create visually stunning and effective
  campaigns without the need for technical
  expertise.

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Price
Free Starter 25/month Business
65/month Enterprise Custom Pricing
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5. Drip
Drip is an email-first marketing automation
software that enables eCommerce businesses to
take direct control of every aspect of their
customers journey, from their initial visit to
becoming brand advocates, all through an
easy-to-use, centralized dashboard. Drips
comprehensive set of features, including a
drag-and-drop builder, customizable email
templates, an advanced rule engine, and email
workflows, make it the ideal solution for brands
that value personalized, human-centric customer
interactions. Unlike other platforms that treat
customers as mere names on a list, Drip
recognizes the importance of making each customer
feel valued and understood. Thats why it has
become the go-to platform for brands prioritizing
building long-lasting customer relationships.
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Drip
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Automation Features

• Email marketing includes powerful tools to help
  you create targeted and personalized email
  campaigns based on customer behavior and
  preferences.
• eCommerce integrations with popular eCommerce
  platforms such as Shopify, Magento, and
  WooCommerce.
• Behavioral tracking across multiple channels,
  including email, website, and social media.
• Advanced segmentation of customers and
  prospects.
• Multi-channel marketing enables businesses to
  create marketing campaigns across multiple
  channels, including email, SMS, social media, and
  more.
• Marketing automation workflows triggered by
  specific user behaviors or events.
• Lead scoring functionality to help you identify
  and prioritize high-value leads based on their
  behavior and engagement with marketing campaigns.
• Pricing
• Starts at 39/month

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6. Klaviyo for Email and SMS Automation
Klaviyo is an all-in-one marketing platform that
enables eCommerce businesses a to create targeted
and personalized campaigns across email, SMS,
social media, and other channels. With Klaviyo,
businesses can easily build and manage email
marketing campaigns, including newsletters,
promotional offers, and automated flows such as
abandoned cart reminders and welcome series. The
platform offers advanced segmentation features
that enable businesses to target specific groups
of customers based on their behavior,
demographics, and other criteria. One of the
unique features of Klaviyo is its ability to
leverage data to personalize and optimize
marketing campaigns. The platform uses machine
learning algorithms to track customer behavior
and preferences, enabling businesses to deliver
highly relevant and personalized content to their
customers.
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Klaviyo
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Automation Features

• Email Automation includes pre-built email
  templates, personalization options, and advanced
  segmentation features to help businesses create
  effective email campaigns.
• Behavioral Triggers allow businesses to trigger
  automated marketing campaigns based on specific
  user behavior, such as abandoned cart reminders
  or product recommendations.
• Segmentation of the audience based on a range of
  criteria, including behavior, demographics, and
  purchase history.
• Integrations with a range of eCommerce
  platforms and other marketing tools, including
  Shopify and Magento.
• Pricing
• Free Plan
• Email 45/month
• Email and SMS 60/month

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7. Campaign Monitor
Campaign Monitor is a leading email marketing
platform that offers advanced automation features
to help businesses create highly targeted,
personalized email campaigns at scale. The
platforms marketing automation capabilities
include a range of workflows, such as welcome
series, abandoned cart recovery, and
post-purchase campaigns, which are triggered
based on customer behavior and preferences. Campa
ign Monitors advanced segmentation and targeting
features enable marketers to create highly
targeted campaigns based on criteria such as
demographics, purchase history, and engagement
behavior. The platform also provides a range of
other features to help marketers optimize their
campaigns, including A/B testing, campaign
reporting and analytics, and integrations with
popular eCommerce platforms.
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Campaign Monitor
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Automation Features

• Welcome series of automated emails to engage new
  customers and introduce them to your brand.
• Abandoned cart recovery to automatically send
  targeted messages to customers who leave items in
  their cart without completing the purchase.
• Personalized product recommendations within
  email campaigns.
• Post-purchase series automated emails to engage
  customers after they make a purchase, including
  product review requests and cross-sell offers.
• Re-engagement campaigns to automatically target
  inactive subscribers with personalized win-back
  campaigns to re-engage them with your brand.
• Behavioral triggers for automated email
  campaigns, such as sending a personalized
  birthday message or an upsell offer based on
  previous purchases.
• Dynamic content within email campaigns based on
  customer preferences, demographics, or other
  criteria.

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Price
Basic 9/month Unlimited 29/month Premier
149/month
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8. Braze
Braze is a leading customer engagement platform
that helps businesses build and maintain strong,
long-lasting customer relationships. The
platform enables businesses to create highly
personalized, cross-channel experiences for their
customers using a range of powerful engagement
tools, including email, mobile messaging, in-app
messaging, and more. With Braze, businesses can
automate and optimize their customer engagement
campaigns to drive higher engagement, retention,
and revenue. The platform provides a range of
advanced features, including real-time data and
analytics, advanced segmentation and targeting
capabilities, and integrations with a variety of
popular third-party tools and platforms.
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Braze
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Automation Features

• Journey builder tool that enables you to create
  complex, multi-step customer journeys across
  multiple channels, including email, mobile
  messaging, and more.
• Triggers that send messages to customers based
  on their behavior or other events, such as making
  a purchase or abandoning a cart.
• Personalization, by using data and machine
  learning algorithms to deliver highly
  personalized messages to customers based on their
  preferences, behavior, and past interactions with
  your brand.
• Segmentation of customers based on a wide range
  of criteria, including demographic data,
  behavior, and past interactions with your brand.
• Pricing
• On-Demand

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9. Bloomreach
Bloomreach is a leading digital experience
platform that helps eCommerce businesses deliver
personalized, engaging experiences across a range
of channels and devices. The platform provides a
range of features, including site search and
merchandising, personalization and
recommendations, and content management and
optimization. The platforms personalization and
recommendations features enable businesses to
deliver highly targeted and relevant content to
customers, increasing engagement and driving
higher conversion rates. But how effective is it
when it comes to automation? Lets find out.
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Bloomreach
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Automation Features

• Triggered emails based on customer behavior,
  such as abandoned cart reminders, order
  confirmation emails, and post-purchase
  follow-ups.
• Personalized recommendations to customers based
  on their browsing and purchase history.
• Customer segmentation based on a range of
  factors, including purchase history, engagement,
  and demographic data.
• Dynamic content that changes based on customer
  behavior, such as product recommendations or
  messaging that changes based on the customers
  browsing history.
• Pricing
• On-Demand

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10. Engagebay
EngageBay is a comprehensive platform that
combines marketing, sales, and service automation
with a built-in CRM and live chat function. The
software is specifically designed to help
businesses streamline routine and manual tasks
while allowing users to nurture their audience
effectively. The CRM and Sales Bay feature of
the platform enables businesses to centralize all
email contacts, track deals, and manage their
sales pipeline in a single location. With a
unified platform, EngageBay aims to help
businesses scale and grow by converting more
customers.
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Engagebay
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Automation Features

• Automated email campaigns, including drip
  campaigns, trigger-based emails, and newsletters.
• Landing pages and forms can also be automated to
  trigger specific actions, such as sending
  follow-up emails or adding contacts to a specific
  list.
• Lead scoring and segmentation based on criteria
  such as demographics, engagement, and purchase
  history.
• Social media automation to schedule and post
  content on social media platforms such as
  Facebook, Twitter, and LinkedIn.
• Web tracking and analytics helps the software to
  automatically trigger actions based on visitor
  behavior, such as sending targeted emails or
  displaying personalized content.

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Price
Basic 9/month Unlimited 29/month Premier
149/month
Content Source https//www.techtic.com/blog/righ
t-technology-stack-ecommerce-store-development/
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Which Software Shall You Pick?

• Given that every eCommerce marketing automation
  tool has its own benefits and expertise, you
  might get confused when deciding to pick one.
• Let us help you with a simple example.
• Lets say you run an eCommerce store that sells
  handmade jewelry. Your target audience is
  primarily women aged 25-45 who are interested in
  fashion and eco-friendly products.
• Youve been using email marketing campaigns to
  promote your products, and now, youre looking to
  streamline your marketing efforts with an
  automation tool.
• Here is how you should approach picking the right
  tool for your jewelry store
• Define Your Business Needs Your goal is to
  increase sales and build customer loyalty by
  offering personalized product recommendations and
  targeted promotions. So youre looking for an
  eCommerce marketing automation tool that can help
  you achieve these goals.
• Determine Your Budget You have a budget of 100
  per month for an eCommerce marketing automation
  tool.

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Which Software Shall You Pick?

• Check Integration Capability You use Shopify as
  your eCommerce platform, so youre looking for a
  tool that integrates seamlessly with Shopify. You
  want to be able to access customer data, purchase
  history, and product information from your
  Shopify store within the automation tool.
• Evaluate the Softwares Ease of Use You want a
  tool that is easy to use and navigate. You prefer
  a simple user interface that doesnt require
  extensive training or technical expertise.
• Explore Analytics and Reporting Options You
  want a tool that provides detailed analytics and
  reporting on your marketing campaigns. You want
  to be able to track customer behavior, conversion
  rates, and revenue generated by each campaign.
• Request a Demo Youve narrowed down your
  options to two eCommerce marketing automation
  tools that integrate with Shopify and fit within
  your budget. You schedule a demo with both
  vendors to get a better understanding of how the
  tools work.
• After the demos, you decide to go with Tool A
  because it offers personalized product
  recommendations based on customer behavior, as
  well as a loyalty program that rewards repeat
  customers. The analytics and reporting options
  are robust, and the user interface is intuitive
  and easy to navigate.

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