BEST DIGITAL MARKETING INSTITUTE IN BANGALORE

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Unleash Your Brand's Potential with Google Ads
Be Seen, Be Chosen!
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what are google ads?
Google Ads is an online advertising platform
created by Google that helps businesses promote
their products or services on the internet.
It allows businesses to create ads that appear on
Google's search engine results pages and other
websites. Advertisers can choose specific
keywords related to their offerings, and when
people search for those keywords, the ads may
appear. Businesses pay for these ads only when
someone clicks on them, which is known as
pay-per-click advertising.
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• google ads earlier known as google adwords was
  launched on 23 october in the year 2000

• On June 27, 2018, Google announced a rebranding
  of Google AdWords as Google Ads.

• Google Ads is based on a bidding system, where
  you, as the advertiser
• select a maximum bid amount you're willing
  to pay for a click on your ad.

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mAJOR BENEFITS OF GOOGLE ADS

• RANK IMMEDIATeLY

• TARGET AUDIENcE

• BRAND AWARENESS

• MINIMUM BUDGET

• LEADS /sales

• PAUSE AND PLAY

• CUSTOMIZATIOn

• MORE CONVERSIONS

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GOOGLE AUCTION DEPENDS ON

• QUALITY SCORE

• AD RANKING

• BIDDING

QUALITY SCORE DEPENDS ON

• KEYWORD RELEVANCY

• AD RELEVANCY

• LANDING PAGE TRANSPARENCY

• CLICK THROUGH RATE

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• a bid is the maximum amount of money an
  advertiser is willing to pay for each click on an
  advertisement.

4 BIDDING STRATEGY

• CLICKS

• IMPRESSION

• CONVERSION

• CONVERSION VALUE

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KEYWORD MATCH TYPE

• BROAD MATCH type

• Broad match is the default match type that all
  your keywords are assigned.

• This helps your ads reach a wider audience
  without requiring you to build an extensive
  keyword list.

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2. phrase match type

• it is A keyword match type that allows you to
  show your ads on searches
• that include the meaning of your keyword,
  with added prefix and suffix

• This allows you to reach more searches than with
  exact match and fewer searches than with broad
  match.

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3. exact match type

• it is A keyword match type that allows you to
  show your ads on searches that have the same
  meaning or same intent as your keyword

• Exact match gives you the most control over who
  sees your ad, but reaches fewer searches than
  both phrase and broad match.

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CAMPAIGN OBJECTIVES

• SALES

• LEADS

• WEBSITE TRAFFIC

• PRODUCT AND BRAND CONSIDERATION

• BRAND AWERENESS AND REACH

• APP PROMOTION

• LOCAL STORE VISITS AND PROMOTION

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CAMPAIGN TYPES

• SEARCH

• PERFORMANCE MAX

• DISPLAY

• SHOPPING

• VIDEO

• APP

• SMART

• DISCOVERY

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3 KINDS OF ADS

• BUMPER ADS Bumper ads are a short video ad
  format With videos of 6S OR LESS THAN THAT. IT
  MIGHT BE SKIPPABLE OR MIGHT NOT BE

• SKIPPABLE ADS ads play before, during, or after
  other videos on YouTube After 5 seconds, the
  viewer has the option to skip the ad and continue
  watching the video.

• NON SKIPPABLE ADS Viewers don't have the option
  to skip your ad. With videos between 6 and 15
  seconds, non-skippable ads allow you to reach
  viewers with your entire message.

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MOST IMPORTANT GOOGLE RANKING FACTOR

• HIGH QUALITY CONTENT

• DOMIAN AUTHORITY

• BACKLINKS

• KEYWORD OPTIMIZATION

• CONTENT RELEVANCY

• WEBSITE STRUCTURE

• WEBSITE LOADING SPEED

• WEBSITE SECURITY

• MOBILE FRIENDLINESS

• ON PAGE EXPERIENCE

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