Customer Journey Analytics Market - Growth, Strategy Analysis, And Forecast 2032

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Customer Journey Analytics Global Market Report
2023
Market Size, Trends and Global Forecast 2023-2032
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Customer Journey Analytics Market Segments
The Business Research Company segments its
customer journey analytics market report as
Solution, Services
By Component
By Organization Size
Large Enterprises, Small and Medium-sized
Enterprises (SMEs)
By Data Source
Web, Social Media, Mobile, Email, Store, Call
Center
Customer Segmentation and Targeting, Customer
Behavioral Analysis, Customer Churn Analysis,
Brand Management, Campaign Management
By Application
BFSI, IT And Telecom, Healthcare, Retail And
eCommerce, Government And Defense
By Industry Vertical
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Market Statistics
The global customer journey analytics market size
grew from 10.46 billion in 2022 to 12.84
billion in 2023 at a compound annual growth rate
(CAGR) of 22.7. The customer journey analytics
market size is expected to grow to 27.07 billion
in 2027 at a CAGR of 20.5.
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Key Market Drivers And Trends
Drivers
The adoption of big data analytics is expected to
propel the growth of the customer journey
analytics market
Trends
The emergence of artificial intelligence and
machine learning is a key trend gaining
popularity in the customer journey analytics
market.
Region
North America was the largest region in the
customer journey analytics market in 2022.
Asia-Pacific is expected to be the
fastest-growing region in the forecast period.
The regions covered in the customer journey
analytics market report are Asia-Pacific, Western
Europe, Eastern Europe, North America, South
America, the Middle East, and Africa.
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Key Market Players

• Major players in the customer journey analytics
  market are
• Acxiom LLC
• Nice Ltd
• Quadient
• Salesforce Inc.
• Verint Systems
• And more.

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