Advantages of Salesforce Pardot | QR Solutions Pvt Ltd

1
TOP 10 ADVANTAGES OF
SALESFORCE PARDOT
www.qrsolutions.in
2
If you are searching for a premium marketing
automation tool for your B2B business, you are
in the right place. Salesforce Pardot is a
marketing automation software suite by
Salesforce, the worlds leading CRM, confirmed
by Forbes. Pardot is in the fifth position in
terms of market share as over 85,000 websites
use it and rapidly increase every
day. Salesforce Pardot offers a 360-degree view
of all the prospects for your B2B organization.
It may be of any size in many sectors to create
more leads, increase sales, and close deals. The
B2B automation nearly doubled from its base of
3.3 billion USD in 2019 to 6.4 billion by 2024.
Hence it is best to know the many advantages of
Pardot to choose the right one among the many
automation tools available in the
market. Importance of Salesforce Pardot Before
going into the advantages of Salesforce Pardot
software, it is better to know its importance.
Ranked in the top ten of the G2 Crowds Grid for
Marketing Automation it is also the 10th most
popular software used by the top sites in the
marketing automation. The highest traffic
websites like eBay, The Guardian.com, Zoom.us,
Business Insider use Salesforce Pardot. It is
also in the third position in the Forbes
Communications Council for the best researching
tools for maximizing marketing strategies
efficiency.
3
TOP TEN ADVANTAGES OF SALESFORCE PARDOT

• Measure ROI to optimize marketing efforts
• Calculate the real ROI or return of investment of
  all the marketing efforts with customizable and
  intelligent reporting. It helps gain insights
  into which marketing campaign brings in new
  business to optimize and do it more.
• Optimize email marketing
• Connect with customers at scale in a personalized
  way using the intuitive email editor. Create
  segmented lists customized to the precise
  specifications using personalization strings,
  automation rules, dynamic content, and customer
  profiling. Also, find which content resonates
  with the customers to optimize it with email
  SPAM analysis and A/B testing.
• View success in context to drive revenue
• Custom Wave and visual reporting for B2B
  marketing dashboards enable to view success in
  context for instant adjustments for driving more
  revenue. Also, it empowers the user to gain new
  insights into performing campaigns to maximize
  marketing efforts.
• Salesforce integration benefits
• With the best Salesforce-Pardot integration among
  the other marketing automation platforms, there
  are many benefits. Sales representatives can view
  Pardot data within Salesforce and also send
  Pardot email through Salesforce. Also, when a
  lead score reaches a specific level, it triggers
  a task in Salesforce. It is why experts confirm
  that the actual power of Pardot lies in its
  integration with Salesforce.

4

• 5Progressive prospect tracking
• Pardot does in-depth, progressive prospect
  tracking of website readers with IP look-up
  software and tracking social media, Google
  AdWords, and webinars.
• Helps to understand sales funnel
• The Lifecycle and engagement reports offer a
  high-level view of the sales cycle to show where
  the prospects are getting stuck in the sales
  funnel.
• Enables lead nurturing
• With templates for emails, forms, and landing
  pages, it is easy to customize content by taking
  a list of prospects to run a lead nurturing
  program.
• Differentiates lead grading scoring
• Pardot distinguishes between lead grading or who i
  s of interest to the company and lead scoring or
  interested in the products to provide sales
  efficiency.
• Sales marketing integration advantages
• The many features of Pardot align with the sales
  and marketing efforts of all businesses to build
  a super- strong sales funnel to reap the
  benefits of sales and market integration.
• 10Automation speeds up the sales cycle
• Automation of Pardot permits users to perform
  specific marketing and sales actions with no
  manual drag out efforts to speed up the sales
  cycle.

5
TO KNOW MORE
91 9884494840 sales_at_qrsolutions.in
www.qrsolutions.in
THANK YOU