A comprehensive guide on advantages, methods, and process of Usability Testing - PowerPoint PPT Presentation

About This Presentation
Title:

A comprehensive guide on advantages, methods, and process of Usability Testing

Description:

Any website that is user-friendly, rich in features, has desired products and services, relevant information, and loads the site pages faster, has all the best chances in the universe to make visitors stay for longer on the site. If you go to any website such as Amazon, eBay, Myntra, and Snapdeal, you can seamlessly surf… Continue reading A comprehensive guide on advantages, methods, and process of Usability Testing – PowerPoint PPT presentation

Number of Views:2
Slides: 13
Provided by: Calidad_Infotech
Category: Other
Tags:

less

Transcript and Presenter's Notes

Title: A comprehensive guide on advantages, methods, and process of Usability Testing


1
(No Transcript)
2
A comprehensive guide on advantages, methods,
and process of Usability Testing
  • Any website that is user-friendly, rich in
    features, has desired products and services,
    relevant information, and loads the site pages
    faster, has all the best chances in the universe
    to make visitors stay for longer on the site.
  • If you go to any website such as Amazon, eBay,
    Myntra, and Snapdeal, you can seamlessly surf
    through the site as the pages and images will
    load faster, and you will end up making a
    purchase even if you were just window shopping on
    the site.
  • In todays world, a great and phenomenal website
    heavily depends on how the users perceive it and
    their experience. The ease of usability and
    delightful user experience guarantees your
    business a vast number of visitors staying longer
    on your website.

https//calidadinfotech.com/
3
What is usability, and why is it critical for
websites?
  • With the increase in competition in the market
    due to a vast number of businesses existing in
    the market selling similar products, customers
    have options and purchasing power to influence
    the seller.
  • In the growing competition, design and content on
    the website are not solely to rely on for
    retaining the users. You must focus on engaging,
    interactive, intuitive, and responsive user
    experience.
  • In simple terms, Usability is the extent to
    which targeted users can use a product/service to
    achieve specified goals with efficacious and
    satisfaction in the specified period (content) of
    its use.
  • Hence, every integral part of your website must
    be user-friendly and responsive to draw visitors.
    It can be achieved with the assistance of
    Usability testing.

https//calidadinfotech.com/
4
  • Advantages of Usability Testing
  • Investing in Usability Testing in the current
    decade is one of the most intelligent decisions
    to make your website visitors and potential
    clients happy by giving them a seamless
    experience and reaping multiple benefits. It will
    increase your business ROI and create a prominent
    name in the market.
  • The following are the advantages that you will
    get with Usability testing
  • Improved Retention Rate
  • A bounce rate is a significant loss for any
    business and slips out potential long-term
    prospects. Customer retention is the primary
    focus and income generation in any business
    industry.
  • Usability testing helps organizations improve
    retention rates by assisting them to comprehend
    the reason behind bounce rate and users not
    staying on the site for long and accordingly take
    preventive measures to tackle the situations.

https//calidadinfotech.com/
5
Comprehending user behavior
  • Usability testing helps the website testing team
    determine the most engaging elements on the site,
    which further helps identify user behavior
    patterns for creating a user-friendly website
    interface.
  • Detecting bugs
  • Usability testing offers excellent support to the
    testing team by detecting the bugs, errors, and
    defects that are not visible to the developers
    and rectifying them instantly so users can enjoy
    a seamless experience on the website.
  • Reduction in Costs
  • Usability testing is one of the most economical
    testing. It helps you save a colossal amount on
    creating a whole new website or redesigning the
    existing one to meet the users requirements and
    enhance their experience.

https//calidadinfotech.com/
6
  • Reduction in help desk calls
  • If the website is lagging, taking time to load,
    and having bugs, then be ready to receive an
    abundance of help desk calls.
  • Usability testing helps you overcome this
    challenge as it will help the testing team
    minimize the number of support calls by rapidly
    solving the bugs and defects.
  • Usability Testing Process
  • Usability testing is straightforward and can be
    conducted by developers, testers, or appointed
    users. The following are the five steps involved
    in the Usability testing process
  • Planning
  • The first step in Usability testing is
    identifying the goals defining the testing
    scope. Apart from these two, teams determine
    usability study cost, create a testing plan
    strategy, and agree on the definite metrics.

https//calidadinfotech.com/
7
  • Recruiting
  • After the plan is formulated, the team and
    required resources are assembled and assigned
    specific tasks. The team manager/leader defines
    the set of tools and templates that will be used
    in Usability test execution.
  • Test Execution
  • In the third step, the team executes the plan and
    strategy to perform Usability testing. The team
    captures unbiased results and communicates the
    testing scope.
  • Analysis
  • Once the usability test is executed, the next
    step is to categorize the results to identify
    similar patterns among them for generating
    inferences.

https//calidadinfotech.com/
8
  • Methods used for Usability Testing
  • For Usability Testing, various methods are
    available for the UI/UX Designers and developers
    to perform the test, giving the required results
    to the team to determine the websites usability.
    The following are primary and commonly used
    methods used in Usability testing.
  • A/B Testing
  • A/B Testing, also known as split testing, is
    primarily used for experimental analysis. In this
    method, two versions are compared by the team,
    and evaluate, which of the two versions performs
    the best and is suitable for the website. This
    testing method used qualitative and quantitative
    analysis to validate the intended goal.
  • Remote Usability Testing
  • This method gives developers more realistic
    insights and allows them to conduct more number
    of researches in a shorter duration

https//calidadinfotech.com/
9
Co-discovering Learning
  • This method involves grouping the users for
    product (application) testing and is being
    observed. Test users normally talk with each
    other and define their opinions for the allocated
    task.
  • It helps measure the time taken to complete
    different tasks and instances where users ask for
    assistance.
  • Expert Reviews
  • This method involves UX experts who review the
    product (application) to detect bugs or defects,
    and they evaluate it with the assistance of the
    following techniques
  • Cognitive Walkthrough
  • Heuristic Evaluation
  • Checklist

https//calidadinfotech.com/
10
Eye-Tracking
  • This method captures physiological data of users
    conscious and unconscious experiences with the
    website interface.
  • This testing method captures eye motion and
    tracks eye movement and position to analyze user
    interactions and the time taken between clicks.
    It helps the testing team identify the most
    eye-catching, confusing, and ignored features on
    the site.

https//calidadinfotech.com/
11
Conclusion
  • After reading the entire blog, you will be
    familiar with the advantages, process, and
    usability testing methods. At Calidad Infotech,
    we provide top-notch quality Usability Testing
    services and are one of the leading software
    testing companies in India.
  • For any questions regarding Usability testing and
    quotation for our Usability testing services,
    contact us at 91-9909922871 or email
    at hello_at_calidadinfotech.com.

https//calidadinfotech.com/
12
hello_at_calidadinfotech.com
https//calidadinfotech.com/
09818807742
1001-1002, Signature 1 Tower, Besides Concept
Jeep showroom, Makarba, Ahmedabad, Gujarat -
380051
Write a Comment
User Comments (0)
About PowerShow.com